PCM試験無料問題集（316題）「AMA Professional Certified Marketer 認定」

出題：1

In a franchise system,:

A. the franchisee pays a lump sum plus a royalty on all sales in return for the right to operate a business in a specific location.

B. franchisees are responsible for advertising, product development, and system development.

C. franchisors receive all profits that the franchisees generate, and pay franchisees a fixed sum.

D. the franschisee has complete control over the store design, products or services sold, management training, and advertising.

E. the franchisor operates a retail outlet using a name and format developed and supported by the franchisee.

正解：A 解答を投票する

出題：2

CL Inc., an L.A.-based shoe manufacturer, develops a ready-to-wear clothing line and markets it in Britain. The company creates a completely new brand image for its clothing line as well. In this scenario, CL Inc. is using a _____ strategy.

A. market development

B. product development

C. market penetration

D. product penetration

E. diversification

正解：E 解答を投票する

出題：3

Reso, a manufacturer of mp3 players or portable media players (PMPs), accounts for 157,500 of the 700,000 PMPs sold annually in the United States. What is the Reso's market share of the PMP market?

A. 26.10%

B. 22.50%

C. 17.20%

D. 29.80%

E. 34.40%

正解：B 解答を投票する

出題：4

Which of the following commodities is most likely to be bought through habitual decision making?

A. Motorcycles

B. Dresses

C. Kitchen chimneys

D. Coffee machines

E. Cheeseburgers

正解：E 解答を投票する

出題：5

_____ appeals help consumers make purchase decisions by offering factual knowledge that encourage consumers to evaluate the brand favorably on the basis of the key benefits they provide.

A. Emotional

B. Push

C. Pull

D. Mass

E. Informational

正解：E 解答を投票する

出題：6

What do retail outlets hope to achieve from using promotions in conjunction with markdowns?

A. Selling off less desirable products by including them in a package with more desirable products

B. Increased loyalty of customers based on discounts tailored to suit individual customers

C. Increased savings for customers and increased profits, without actually cutting prices

D. An increase in store traffic that leads to the purchase of non-promotional products at regular prices

E. Bulk purchase of products, which reduces brand switching and, in turn, increased consumption

正解：D 解答を投票する

出題：7

Why don't the majority of customers bother to redeem rebates?

A. The procedure to redeem a rebate is complex as well as lengthy.

B. The price cut is not offered directly to the consumers.

C. The price on the shelf is more than the normal price of the product.

D. The rebates come with riders such as a minimum purchase.

E. The discount offered by rebates is not significant enough.

正解：A 解答を投票する

出題：8

Novel Electronics sold 400 Technova smartphones in the first week of October 2013 at a price of $250 per unit. The following week, it reduced the price to $230 per unit and it saw sales increase by 20%. What is the price elasticity of demand of Technova smartphones?

A. 0.5

B. 2

C. 1

D. 1.5

E. 2.5

正解：E 解答を投票する

PCM試験無料問題集「AMA Professional Certified Marketer 認定」