AD0-E560試験無料問題集（135題）「Adobe Marketo Engage Architect Master 認定」

出題：1

The Marketing Operations Manager at Unicorn receives permission to build a custom integration between Unicorn and several consortium banks. The integration will pass customer data between Marketo and the banks via API and will transfer between systems bi-directionally in real time. Unicorn will update banking systems using Marketo Webhooks, and the Marketo API will be used to update data back to Marketo.
What are the two most important security considerations Unicorn should make sure are part of this integration? (Choose two.)

A. Custom Headers are included in Webhooks to authenticate the outbound payload

B. IP restrictions are in place for the Marketo SOAP API to only allow incoming traffic from approved IP sources

C. IP restrictions are in place for the Marketo REST API to only allow incoming traffic from approved IP sources

D. A single API user is created for all integrations that use the Marketo API

E. The Marketo SOAP API is used as often as possible for such an integration

正解：A,C 解答を投票する

出題：2

What best practices improve campaign reporting in Marketo? (Choose two)

A. Tag all campaigns with program tags

B. Regularly audit Smart Lists

C. Include engagement data in reports

D. Create Static Lists for segmentation

正解：A,C 解答を投票する

出題：3

Which type of logic is used for complex segmentations in Marketo?

A. Email Delivery Timing

B. Engagement Streams

C. Advanced Smart List Filters

D. Lead Scoring Logic

正解：C 解答を投票する

出題：4

A client complains about inaccuracies in lead lifecycle reports.
What steps should be taken?

A. Review Smart List filters

B. Rebuild all lifecycle workflows

C. Adjust lead scores for impacted leads

D. Validate stage entry and exit criteria

正解：D 解答を投票する

出題：5

An Adobe Marketo Engage architect needs to build a subscription center that contains an option to "pause notifications for 30 days" to dissuade people from unsubscribing. If a person fills out the form and selects this feature, Marketing wants to Marketing Suspend them for 30 days and subtract five points from the lead. Existing records whose notifications are currently paused should be excluded from the flow to avoid double processing.
Which order of steps is required to build this program?

A. Change Score > Change data value > Wait > Change data value > Remove from Flow (Existing)

B. Remove from Flow (Existing) > Change Score > Wait > Change data value > Change data value

C. Change data value > Remove from Flow (Existing) > Change Score > Wait > Change data value

D. Remove from Flow (Existing) > Change data value > Change Score > Wait > Change data value

正解：D 解答を投票する

出題：6

An Adobe Marketo Engage Administrator for a software company that sells cloud-based solutions to enterprise customers has to prepare a presentation for the Board of Directors meeting next month, where the following questions will be answered:
* How many marketing-qualified leads (MQLs) do I have?
* How long does it take for a new lead to become an MQL?
* What is my conversion rate for MQLs to opportunities?
How should the administrator use Marketo Engage to create the process and Marketo Engage reports that will answer these questions?

A. Build a Revenue Cycle Model (RCM)
Create transition rules for each stage
Ensure that the transition rules have a trigger
Use People by Revenue Stage report

B. Build a Revenue Cycle Model (RCM)
Create transition rules for each stage
Set Google AdWords Conversions in the Revenue Model
Use the Opportunity Influence Analyzer report

C. Build a Revenue Cycle Model (RCM), and use Smart Lists to create the reports

D. Build a Revenue Cycle Model (RCM)
Create transition rules for each stage
Ensure that the transition rules have a trigger
Use the Success Path Analyzer report

正解：D 解答を投票する

出題：7

What is a key feature for improving Marketo instance management?

A. Consolidating global and regional teams

B. Enforcing role-based access controls

C. Automating all campaigns

D. Reducing the number of user roles

正解：B 解答を投票する

出題：8

After evaluating global operations, the Marketing Operations team for a mid-sized organization determines that changes must be made to how many operational processes are running in their Adobe Marketo Engage instance. Some processes that cleanse and enrich the data being synced to Marketo Engage from Salesforce must be retired. The team negotiates a new process with Sales Operations to make values in certain data fields compulsory before a salesperson can save a new Contact in the CRM.
Before pushing this change live, which stakeholders must be enabled in the new process?

A. Marketing team, Sales Operations, and the Head of Sales

B. The CMO, Data Analysts, the Head of Sales, and the Marketing team

C. Sales Operations, Sales Representatives, Sales Managers, and Data Analysts

D. CMO, CFO, Sales Operations, Head of Sales, and the Marketing team

正解：C 解答を投票する

出題：9

What is the primary objective of an enablement rollout plan?

A. Enhance email deliverability

B. Automate marketing workflows

C. Educate stakeholders on system usage

D. Increase system uptime

正解：C 解答を投票する

AD0-E560試験無料問題集「Adobe Marketo Engage Architect Master 認定」