AD0-E560試験無料問題集（135題）「Adobe Marketo Engage Architect Master 認定」

出題：1

Which metrics are essential for evaluating email performance? (Choose two)

A. Page Load Time

B. Open Rate

C. Unsubscribe Rate

D. Conversion Rate

正解：B,C 解答を投票する

出題：2

An Adobe Marketo Engage Consultant is reviewing all programs in an instance.
Each campaign in each program contains at least three flow steps:
If Acquisition Program is Empty, change Acquisition Program to the current program's name Change the status in the program (based on the action) Write an Interesting Moment These flow steps happen in almost every campaign.
How can the Consultant edit the programs for scalability and efficiency?

A. Use program-level templates to standardize campaign flows and tokens.

B. Remove the program status change because this will be handled by the Acquisition Program update.

C. Create a global program and coordinating campaigns to update the acquisition program to the latest program touched.

D. Create global Interesting Moments campaigns based on specific triggers and using tokens.

正解：D 解答を投票する

出題：3

A company has a Revenue Cycle Model set up to measure progression from Anonymous > Known > MQL > SQL > Opportunity > Customer, with a detour for unqualified leads and another for recycled leads. They have run a reactivation campaign to encourage recycled leads to engage with the brand and have sales follow up. The campaign is successful with a high percentage of the target audience filling out a contact form; however, these leads do not appear in the MQL stage.

A. Once a lead has left the success path on a Revenue Cycle Model, they cannot return to any stages on the success path.

B. When a lead has been recycled via the CRM integration, their stage cannot be changed in Marketo again.

C. Leads that are recycled cannot re-enter the Revenue Cycle Model stages

D. If a lead has reached the scoring threshold for MQL, new points from the contact form are not triggering the transition rule to MQL.

正解：D 解答を投票する

出題：4

A global organization wants to manage regional campaigns separately.
What setup should be implemented?

A. Use one global partition

B. Establish static lists for each region

C. Use Smart Campaigns for segmentation

D. Create a separate workspace for each region

正解：D 解答を投票する

出題：5

A company is launching a gated content whitepaper download campaign that will use a Marketo form on their company website. They will launch two paid advertising campaigns via Facebook and Google to drive new leads to the form, but the form can also be accessed organically via the company website.
The company wants to track:
The number of leads generated by this campaign
Which channel generated the most leads
How many people completed the download and which medium drove them to the form What is the best approach to program configuration in Marketo to achieve this level of reporting?

A. Create channels for Online Advertising and Web Content, and create a Marketo program for each Set up Program Member Custom Fields to capture utm source, medium, and campaign at the program level Route Organic form fills to the Web Content program, and form fills from Facebook and Google to the Paid Advertising program, ensuring Acquisition Program and date is set for newly-acquired leads Apply Period Costs for all advertising to the Paid Advertising program

B. Create channels for Online Advertising, Social Advertising, and Web Content, and create a Marketo program for each Route Organic form fills to the Web Content program, form fills from Facebook to the Social Advertising Campaign, and form fills from Google to the Paid Advertising program, ensuring Acquisition Program and date is set for newly-acquired leads Apply Period Costs for Facebook advertising to the Social Advertising program and Period Costs for Google to the Online Advertising program

C. Create a channel for Web Content, and create a program with this channel Set up Program Member Custom Fields to capture utm source, medium, and campaign at the program level Capture all form fills in the Web Content program, ensuring Acquisition Program and date is set for newly acquired leads Apply Period Costs for all advertising to the program

D. Create channels for Online Advertising, Social Advertising, and Web Content, and create a Marketo program for each Set up Program Member Custom Fields to capture utm source, medium, and campaign at the program level Route Organic form fills to the Web Content program, form fills from Facebook to the Social Advertising Campaign, and form fills from Google to the Paid Advertising program, ensuring Acquisition Program and date is set for newly-acquired leads Apply Period Costs for Facebook advertising to the Social Advertising program and Period Costs for Google to the Online Advertising program

正解：D 解答を投票する

出題：6

What is the primary objective of an enablement rollout plan?

A. Enhance email deliverability

B. Automate marketing workflows

C. Educate stakeholders on system usage

D. Increase system uptime

正解：C 解答を投票する

出題：7

A client's schema does not align with their CRM integration.
What should be prioritized?

A. Use static lists for mapping

B. Align schema field mappings with CRM fields

C. Limit data imports

D. Avoid relational database setups

正解：B 解答を投票する

出題：8

Who is typically responsible for approving the overall scope of a Marketo Engage project?

A. Marketing Manager

B. Project Sponsor

C. IT Administrator

D. Campaign Specialist

正解：B 解答を投票する

出題：9

A company is using Marketo with the native integration to Salesforce CRM. They have Marketo Revenue Explorer and have set up channels for Paid Advertising, Web Content, and Events.
The company runs quarterly campaigns that touch all three channels and wants to identify:
which of these channels are generating the most opportunities from newly-acquired leads the cost of opportunities by channel to analyze where they should focus their Marketing spend for their next quarterly campaign They are using Opportunity Contact roles correctly and have assigned period costs to all programs.
Which report would they need to set up in Marketo Revenue Explorer to analyze this in Marketo?

A. Opportunity Analysis Area report using measures for Program Channel and dimensions for Number of All Opportunities and Opportunity Amount

B. Program Opportunity Analysis Area report using dimensions for Program Channel and measures for (FT) Opportunities Created and (FT) Cost of Opportunity

C. Program Opportunity Analysis Area report using dimensions for Program Channel and measures for (MT) Opportunities Created and (MT) Cost of Opportunity

D. Program Cost Analysis Area report using dimensions for Program Channel and measures for Program Cost and (FT) Opportunities Created

正解：B 解答を投票する

出題：10

A customer has an existing Marketo instance with the workspaces and lead partitions configuration in the image below.

Each country has their own workspace and partition, and the Default workspace is used by the Marketo administrators for admin and operational programs. They have a lead routing program set up in the Default workspace that routes new leads and reroutes existing leads to the correct lead partition based on the country field. The Australian marketing team is responsible for creating marketing programs within their workspace, and the team recently ran a live event. They had a number of leads register for their event via a form and event program in the Australia workspace, but they were not on the registration list when the event ran, resulting in frustrations at the door when checking in attendees.
Which troubleshooting step can be taken to avoid this issue in the future?

A. Move the form in the Default workspace so it can be shared by different countries

B. Recommend that the global form in the design studio be created

C. Verify that the form is capturing the correct fields

D. As this is a program that captures new names, recommend that the event program be created in the Default workspace

正解：C 解答を投票する

AD0-E560試験無料問題集「Adobe Marketo Engage Architect Master 認定」