A. Customers enter a shop.
B. Customers leave a shop.
C. Customers talk to each other.
D. There are a number of important events in customer interactions.
A. Customer service professional.
B. Customer focused professional.
C. Effective customer professional.
D. Trained salesperson.
A. Market Segmentation followed by Targeting followed by Positioning.
B. Targeting followed by Market Segmentation followed by Positioning.
C. Positioning followed by Market Segmentation followed by Targeting.
D. Targeting followed by Positioning followed by Market Segmentation.
A. Having a to-do list.
B. Making a decision.
C. Being indecisive.
D. Being decisive.
A. Suitable for global markets.
B. Not possible to trace.
C. Expensive.
D. None of the above.
A. All of the above.
B. Read through the letter before sending.
C. Keep the letter courteous, short and to the point and spell check it.
D. Sign the letter yourself.
A. The first time the customer comes into the shop.
B. When the customer makes his first purchase.
C. If a customer appears to be one who will return to the shop.
D. Once you are aware that the customer is a regular shopper.
A. An authoritative and informed customer.
B. Someone who often comes in to chat and not buy.
C. Talkative and interested more in opinion than facts.
D. Unlikely to make a purchase.
A. Be unenthusiastic.
B. Speak slower than normal.
C. Speak in your normal voice.
D. Be enthusiastic.
A. Not been differentiated in the market place.
B. More marketing resources allocated to it.
C. Been selected for a product with more than one customer segment.
D. Been specially developed for a particular market segment.
A. The market that the organisation is selling to has become saturated.
B. Organisations can deal quicker with customers.
C. There is only a small market that is available to consumers.
D. Customers are sub divided into smaller groups to distinguish purchaser behaviour.
C. Talkative and interested more in opinions than facts.
