200-101試験無料問題集（60題）「Facebook Certified Marketing Science Professional 認定」

出題：1

A CPG advertiser wants to determine how much ROI is provided by Facebook compared to other channels, like TV and online publishers. The advertiser runs a digita deep dive marketing mix modeling.
Refer to information from the test:

A. Using the charts, what should an analyst recommend regarding Facebook?

B. Keep media execution on Facebook between the minimum and max marginal threshold

C. Maintain media execution on Facebook as usual

D. Increase media execution on Facebook above the max ROI threshold

正解：B 解答を投票する

出題：2

An analyst working for a financial services company is reviewing Facebook campaign results to assess how many new credit card signups can be attributed to its Facebook campaign. The analyst is comparing attributed results in Facebook Ads Manager with those in Google Analytics and needs to explain why these are different.
What are two key differences between the platforms that can provide a reasonable explanation for this outcome? (Choose 2)

A. Facebook data includes visits, conversions and clicks

B. Different platforms tend to attribute more conversions to its own platforms

C. Different platforms may be using different attribution models

D. Different platforms have access to different data

E. Google data includes impressions, conversions and clicks

正解：B,C 解答を投票する

出題：3

A fashion retailer has recently developed a new creative strategy and has also seen a decrease in sales. It is interested in learning what may have contributed to the decline, and has kept its media buying strategy consistent year-over-year.
What test design should be used to address this business challenge?

A. Multi-cell Conversion Lift test with new and old creative strategies

B. Single-cell Conversion Lift test with the new creative strategies

C. Multi-cell Brand Lift test with new and old creative strategies

D. Single-cell Brand Lift test with the new creative strategies

正解：B 解答を投票する

出題：4

A car manufacturer discovers that the purchase journey is typically one-year long, involves several media channels and is followed by a dealership visit that ends with a purchase at the dealership. Historically, sales are mostly influenced by the quality of the customer service experience. The manufacturer has a KPI of driving incremental customers to its website.
What measurement solution should be used?

A. A/B test

B. Last-touch attribution

C. Conversion Lift

D. Even credit attribution

正解：D 解答を投票する

出題：5

A snack company ran a preliminary simple linear regression analysis to determine channel contributions to sales. The model, coefficients, and data set are as shown. All numerical values are rounded.
Sales(week) = BO (Intercept) + B1 f(FB Video) + B2 f(FB Display) + B3 f(TV) + B4 f(Digital Video)

What are the attributed sales from Facebook for Week 2?

A. 68

B. 62

C. 55

D. 57

正解：C 解答を投票する

出題：6

A taxi company is working on building an understanding of household customer lifetime value. Some of their customers order via digital platforms, some via phone, and some alternate between the two. They currently calculate lifetime value (LTV) by looking at all hashed order data including email addresses for online customers and all phone numbers for phone orders. The results showed that email customers had a yearly LTV of $100, and the phone customers had a yearly LTV of $80. However, the company is aware that a group of people are introducing some noise into the results by ordering via both phone and online.
What solution should the analyst recommend to enhance the ability to create a functional LTV model?

A. Gather hashed email and phone number for each order on any channel

B. Ask online customers to provide their phone number in a post-order survey

C. Remove all customers who use both from the LTV model

D. Select the average of the two models

正解：C 解答を投票する

200-101試験無料問題集「Facebook Certified Marketing Science Professional 認定」