310-101試験無料問題集（152題）「Facebook Advertising Core Competencies 認定」

出題：1

At which level is the relevance score found for an advert?

A. Ad level

B. Campaign level

C. Ad set level

D. Relevance score can be found at all levels

正解：A 解答を投票する

解説: (GoShiken メンバーにのみ表示されます)

出題：2

What is used by Facebook to assess campaign reach across TV and digital?

A. Facebook Ad Ratings

B. International Ad Ratings

C. Social Ad Rating

D. Total Ad Ratings

正解：D 解答を投票する

解説: (GoShiken メンバーにのみ表示されます)

出題：3

Which of the following is a Reach and Frequency buy NOT suitable for?

A. A campaign that needs to control how many times people see their ads

B. A campaign that needs to have highly predictable reach in their ads

C. A campaign that needs to generate leads across Facebook and Instagram

D. A campaign that needs to be planned and booked in advance

正解：C 解答を投票する

解説: (GoShiken メンバーにのみ表示されます)

出題：4

Which of the following is a benefit of Conversion Lift?

A. It offers a more holistic view of an ad's performance

B. It offers more accurate results of ad objectives

C. It offers an increased statistical chance of goal conversions

D. It offers an improved click-through rate

正解：A 解答を投票する

解説: (GoShiken メンバーにのみ表示されます)

出題：5

A music company wants a member of its digital marketing team to be able to share Facebook Live videos at performances they visit. They do not want the team member to be able to send messages or respond to comments as the page. Which page role would be most suitable to use?

A. Analyst

B. Advertiser

C. Moderator

D. Live contributor

正解：D 解答を投票する

解説: (GoShiken メンバーにのみ表示されます)

出題：6

A global restaurant chain, with a large database of customers, is looking to set up another restaurant in a new country. What would be the ideal audience for a Facebook Ads campaign in the new country?

A. A Core audience

B. A Custom audience

C. A Lookalike audience

D. Fans of their Facebook Page

正解：C 解答を投票する

解説: (GoShiken メンバーにのみ表示されます)

出題：7

A national retailer is using Facebook Ads to support several different campaigns. It has a large CRM database and significant marketing budget. Which of these would be most suitable for a Facebook Partner to assist with?

A. Researching audience insights to select the appropriate target audience

B. Installing custom events on the website for the Facebook Pixel to track cart abandonments

C. A Reach and Frequency buy aimed nationally

D. Providing real time EPOS integration, allowing better measurement of offline conversions

正解：D 解答を投票する

解説: (GoShiken メンバーにのみ表示されます)

出題：8

What is the size range percentage of the total population in the countries chosen for a lookalike audience?

A. 1-25%

B. 1-10%

C. 1-20%

D. 1-5%

正解：B 解答を投票する

解説: (GoShiken メンバーにのみ表示されます)

出題：9

An advertiser has set up a new campaign with the reach objective. How will they be charged?

A. Clicks

B. Impressions

C. People Reached

D. Conversions

正解：B 解答を投票する

解説: (GoShiken メンバーにのみ表示されます)

出題：10

Which platform usually performs stronger at Ad Recall and Brand Awareness?

A. Instagram

B. Both perform equally as well

C. Facebook

D. Neither of these perform well at these

正解：A 解答を投票する

解説: (GoShiken メンバーにのみ表示されます)

出題：11

How has the shift to mobile affected the way in which people watch TV?

A. More TV series than films are watched

B. Less people now watch TV

C. We are often viewing multiple devices simultaneously

D. More people are watching videos on Facebook than on TV

正解：C 解答を投票する

解説: (GoShiken メンバーにのみ表示されます)

310-101試験無料問題集「Facebook Advertising Core Competencies 認定」