410-101試験無料問題集「Facebook Certified media buying professional 認定」

What are three ways Facebook IQ can help you understand, prepare and help you improve your Facebook strategies and branding?
Choose ALL answers that apply.

正解:A,B,E 解答を投票する
解説: (GoShiken メンバーにのみ表示されます)
Your client has 14 stores in different cities. They are launching a new product line and would like to reach young female professionals with a 30 second video. They would like to measure the results of the campaign with ad recall lift.
What manual placement should you select for the campaign?
Select two of the following options:
Choose ALL answers that apply.

解説: (GoShiken メンバーにのみ表示されます)
What are the different placements you can select in a campaign?
Select all that apply.
Choose ALL answers that apply.

正解:A,B,C,D 解答を投票する
解説: (GoShiken メンバーにのみ表示されます)
Select all marketing strategies that you would suggest for the smartwatch launch.
Choose ALL answers that apply.

正解:A,B,E,F 解答を投票する
解説: (GoShiken メンバーにのみ表示されます)
Your client has been running a retail shop for the past 20 years.
In order to grow sales, they want to launch a new online store where people can buy products directly on their website. They can share with you a customer database of 20,000 customers who have bought a product in the past 2 years.
For the campaign, you need to reach out to existing customers, and people within a 10-mile radius from the stores.
What type of audiences should you build?
Choose only ONE best answer.

解説: (GoShiken メンバーにのみ表示されます)
What are the different audiences you can analyze with Audience Insights?
(Select all that apply)
Choose ALL answers that apply.

You need to build a new lookalike audience to increase market share for a GCP brand. They would like to increase their budget by 3x and maximize reach to expand their current video campaign as +30,000 people have seen the video promotion.
How do you build this audience?
Choose only ONE best answer.

解説: (GoShiken メンバーにのみ表示されます)
You've been running a reach campaign for a CPG client for the past 3 weeks; however, your campaign is underperforming. Here is some information for the performance of your campaign:
You have two images running within same ad set with high CTR
You've set up Facebook, Instagram, and Messenger as your placement
You have a total budget of $10,000 for a 4 week campaign
You've spent a total of $4,834.73 in the past 3 weeks
Instagram placement has an average CPM of $1.24 and Facebook average CPM is $1.16 What changes should you make to your campaign in order to achieve your goal?
(Select the two best options)
Choose ALL answers that apply.