adwords-display試験無料問題集（221題）「Google Display Exam Practice Test 認定」

出題：1

Jeffrey has an online store that caters to collectors of antique pins based on comic book
characters. His audience is small, but dedicated. If you were advising Jeffrey about his online
advertising sales, which of the following would be the best strategy considering Jeffrey's audience?

A. Use Google AdWords for search marketing.

B. Use the Google Content Network for niche placements.

C. Use the Google Content Network with automatic placements based on hundreds of comic-book based keywords.

D. Use Google AdWords with hundreds of comic-book based keywords.

正解：B 解答を投票する

出題：2

Which bidding strategy will you use if you are focused on building awareness of a product or brand on the Google Display Network?

A. Automatic CPC bidding

B. CPM bidding

C. Manual CPC bidding

D. CPA bidding

正解：B 解答を投票する

出題：3

Linda wants to create a YouTube ad that will appear on a partner watch page. According to YouTube, there are three different ad formats that Linda can choose from. Which one of the following is NOT one of the three ad format types for a partner watch page?

A. Overlay

B. Display

C. InVideo

D. In-Stream

正解：A 解答を投票する

出題：4

Which of the following AdWords performance reports shows details on the selected keywords and organizes statistics by keyword?

A. Ad performance

B. URL performance

C. Keyword performance

D. Ad group performance

正解：C 解答を投票する

出題：5

Amy is managing a Google AdWords campaign for her business. After three months of using
Google AdWords Amy decides that she needs to improve her campaign by optimizing her ad. If Amy's immediate goal to increase her clickthrough rate which one of the following optimization strategies is most appropriate?

A. Amy should increase her advertising budget.

B. Amy should focus on her Website. Her landing page and entire Website is must be set up to let users find the specific thing being promoted in her ad.

C. Amy should attract more clicks by refining her ads, and eliminate extra impressions by using negative keywords.

D. Amy should add relevant keywords and site placements to her ad groups while making ad text more compelling.

正解：C 解答を投票する

出題：6

Ronnie is interested in advertising on YouTube to drive people from YouTube to his Website. His goal is to sell more cameras from his photography Website. Ronnie has decided to hire you to help with advertisements. Based on this information what type of bidding method would you recommend to Ronnie?

A. Cost per acquisition

B. Cost per click

C. Cost per conversion

D. Cost per 1,000 impression

正解：B 解答を投票する

出題：7

Who is most concerned with ensuring their message reaches their target audience, while
maintaining control of where their brand appears?

A. Campaign advertiser

B. Direct response advertiser

C. Brand advertiser

D. Display advertiser

正解：C 解答を投票する

出題：8

Todd is interested in creating text ads for the Google Content Network though his business partner thinks he should use image ads. There are several reasons why Todd should use a text ad in the Google Content Network. Which of the following is NOT a valid reason why Todd should use a text ad in the Google Content Network?

A. Text ads are the most versatile ad format with the widest reach across the web.

B. Todd can realize a lower cost per acquisition with text ads than with displays ads.

C. Todd can use text ads to address Google Content Network members that don't accept imag e ads.

D. Text ads are better than image ads to draw the users' attention.

正解：D 解答を投票する

出題：9

Ben has created 60 videos for YouTube that he uses to promote his software training company. The
videos are not promoted videos, but they are advertisements, informative sessions, and free computer lessons that he has published on YouTube. Ben would like to use YouTube Insight. How can he access this tool?

A. Ben can use YouTube insight by click his account name in YouTube, then choosing Insight.

B. Ben cannot use YouTube insight because his videos are not promoted videos.

C. Ben can download YouTube insight from the YouTube homepage, choosing applications, and then the YouTube Insight application.

D. Ben can use YouTube insight for all of his videos if he will make one video a promoted vide o.

正解：A 解答を投票する

出題：10

You would like to create an in-video ad overlay for videos on YouTube. What percentage of the video will appear during the play?

A. 20 percent

B. 100 percent

C. 50 percent

D. 10 percent

正解：A 解答を投票する

出題：11

Beth has created a Google AdWords search ad for her company. She has configured the bidding option to focus on clicks, automatic, bidding, and no CPC bid limit with a daily budget of $25. Beth would also like to configure the ad scheduling to determine when her ads must show. When Beth tries to configure the ad scheduling options she is not allowed to do so. Why CANNOT Beth configure the ad scheduling?

A. Campaigns that focus on clicks cannot use ad scheduling.

B. Automatic bidding campaigns cannot use ad scheduling.

C. Campaigns with no CPC bid limit cannot use ad scheduling.

D. Campaigns with a daily budget less than $50 cannot use ad scheduling.

正解：B 解答を投票する

adwords-display試験無料問題集「Google Display Exam Practice Test 認定」