MCE試験無料問題集（77題）「Marketo Certified Expert 認定」

出題：1

A marketing director is asked to email leads to invite them to a company event.
Which Program Channel Type should be used to register leads and host the event onsite?

A. Email Blast

B. Webinar Channel

C. Roadshow Channel

D. Tradeshow Channel

正解：B 解答を投票する

出題：2

A marketer wants to measure the success of various lead generation programs by leveraging acquisition programs.
How is the acquisition program assigned to a lead?

A. A lead is added to the CRM and synced to Marketo.

B. A lead fills out a form on a landing page in the program.

C. A lead needs to be sent to a CRM to receive an acquisition program.

D. Admin Acquisition Program is automatically assigned to new leads.

正解：C 解答を投票する

出題：3

A company operates in multiple regions and has identified the vice president (VP) of Sales in each region as a stakeholder in the lead scoring development process. The VPs of Sales of two major regions disagree about the significance of a specific factor.
Which course of action will allow both definitions to be incorporated?

A. Implement a global scoring model incorporating the opinion of the most experienced VP of Sales

B. Implement a global scoring model giving equal weighting to both VPs of Sales input regardless of the lead region

C. Implement a global scoring model giving varied weightings to both VPs of Sales input according to the lead region

D. Implement a global scoring model that uses the weighted average of both of the provided scores

正解：D 解答を投票する

出題：4

Given the following message to the sales team:
"John Smith filled out form "Chicago Tradeshow" on October 11, 2013"
Which three types of tokens are most efficient to create this message on an alert? (Choose three.)

正解：A,D,F 解答を投票する

出題：5

The communication limits for your Marketo instance are as follows:

Monica, a person in your database, received Email 01 from your instance at 8:00 this morning. She also qualifies for the audience of an email program scheduled to send Email 02 at 2:00 this afternoon. Email 01 and Email 02 are both non-operational.
Which statement is true?

A. Monica will receive Email 02 at 8:00 am tomorrow (24 hours after the last email she received.) She will be classified as pending in the Email Performance Report until the email is sent.

B. Monica will not receive Email 02. She will be classified as bounced in the Email Performance Report.

C. Monica will not receive Email 02. She will be included in the Blocked count on the email program control panel.

D. Monica will receive Email 02 at 2:00 pm but will not be eligible for any other emails sent today.

正解：C 解答を投票する

出題：6

An engagement program has a group of leads that a marketer no longer wants to send emails.
Removing leads from the program also causes which data to be removed?

A. Lead score

B. Changes to the engagement program cadence

C. Contribution to the engagement score

D. Email performance

正解：B 解答を投票する

出題：7

A service level agreement (SLA) between sales and marketing requires that if sales marks a lead as Unqualified, an Unqualified Reason must be provided. The marketing team wants to nurture those leads.
What should be added as a flow step in a Smart Campaign to accomplish this?

A. Add to Engagement Program

B. Add to Trash

C. Add to Nurture Stream

D. Add to SFDC Campaign

正解：D 解答を投票する

出題：8

The marketing department of a technology company believes the use of "Servers" in the subject line will increase open rates of an email. To prove this, an A/B test will be utilized.
Given the screenshot:

In which component of the Control Panel will the schedule for the email be set?

A. Edit Smart List

B. New Email

C. Add A/B Test

D. Schedule

正解：B 解答を投票する

MCE試験無料問題集「Marketo Certified Expert 認定」