MCE試験無料問題集（77題）「Marketo Certified Expert 認定」

出題：1

The email marketing manager receives an alert that a lead has unsubscribed. The marketing manager wants to reset the lead's score to 0.
In which two ways can this be done? (Choose two.)

A. Mark the lead as marketing suspended because that will automatically change the score to "0".

B. Set up a list called "reset leads score to 0" and add the lead to that list.

C. Change the score manually to 0 on the Lead Details page.

D. Set up a batch smart campaign with a flow action step to change the score to "0".

E. Do nothing because unsubscribing automatically resets the score to "0".

正解：C,D 解答を投票する

出題：2

A Marketo administrator wants to test the inclusion of the word "budget" in an email's subject line within an email send program.
Which two settings must be configured for this test? (Choose two.)

A. Champion/Challenger

B. Sample size

C. Dynamic content

D. Winning criteria

E. Segment size

正解：C,E 解答を投票する

出題：3

On a People Performance report, how is timeframe restricted?

A. Created Date

B. Sent Date

C. Date of Activity

D. Both a and c

正解：B 解答を投票する

出題：4

Which type of score should sales look at to identify purchasing authority?

A. Account

B. Behavioral

C. Engagement

D. Demographic

正解：D 解答を投票する

出題：5

An engagement program has a group of leads that a marketer no longer wants to send emails.
Removing leads from the program also causes which data to be removed?

A. Lead score

B. Changes to the engagement program cadence

C. Contribution to the engagement score

D. Email performance

正解：B 解答を投票する

出題：6

What is a reason to include a text version with an HTML one when sending an email?

A. Including a text version makes it more likely for people to click.

B. Text emails offer a better user experience than HTML.

C. Text emails have higher delivery rates than HTML.

D. Some email clients can only receive text emails.

正解：A 解答を投票する

出題：7

A marketing manager wants to create a report that shows database growth over time and excludes blacklisted, unsubscribed, and invalid leads from the total.
Which modification excludes these populations from the report?

A. "Group Leads by" in the Setup tab

B. Custom Columns in the Smart List tab

C. Exclusionary filters in the Smart List tab

D. "Lead Created At" in the Setup tab

正解：B 解答を投票する

出題：8

Which type of leads will receive a non-operational email?

A. Unsubscribed leads

B. Marketing suspended leads

C. Blacklisted leads

D. Marketable leads

正解：A 解答を投票する

MCE試験無料問題集「Marketo Certified Expert 認定」