MCE試験無料問題集（77題）「Marketo Certified Expert 認定」

出題：1

The marketing manager wants to compare year-over-year lead generation.
Which report type delivers this information?

A. Lead Performance Report

B. Program Performance Report

C. Leads by Revenue Stage

D. Revenue Explorer Report

正解：A 解答を投票する

出題：2

The email marketing manager wants to reset the score for all leads who have been unengaged.
Which value in the CHANGE SCORE Flow Step will reset the leads' score?

A. {{System.Reset}}

B. Reset

C. -100

D. = 0

正解：D 解答を投票する

出題：3

Which two statements differentiate smart lists from segmentations? (Choose two.)

A. Snippets can be dynamically changed based on segmentation.

B. Smart lists can only generate information on the lead for the past 90 days.

C. Snippets are created from smart lists.

D. A lead can exist in multiple segments within the same segmentation.

E. A lead can exist in multiple smart lists.

正解：A,E 解答を投票する

出題：4

A marketer's CRM requires that States be entered as a 2-digit abbreviation. The marketer wants to display full state names in the form picklists.
How should this be done?

A. Use Mark Input to display the full state value while storing the abbreviation

B. Store the full state in "Stored Value" and the abbreviation in "Display Value" on the form field settings

C. Store the full state in "Display Value" and the abbreviation in "Stored Value" on the form field settings

D. Use Mark Input to display the abbreviation while storing the full state

正解：B 解答を投票する

出題：5

A marketer is creating an autoresponder email to send a link to a piece of content.
What is an incorrect use of a token?

A. A text token for the link to the content

B. A styled rich text token for the subject line.

C. A text token for the link to a displayed image

D. A lead token for the lead's first name

正解：A 解答を投票する

出題：6

A company operates in multiple regions and has identified the vice president (VP) of Sales in each region as a stakeholder in the lead scoring development process. The VPs of Sales of two major regions disagree about the significance of a specific factor.
Which course of action will allow both definitions to be incorporated?

A. Implement a global scoring model incorporating the opinion of the most experienced VP of Sales

B. Implement a global scoring model giving equal weighting to both VPs of Sales input regardless of the lead region

C. Implement a global scoring model giving varied weightings to both VPs of Sales input according to the lead region

D. Implement a global scoring model that uses the weighted average of both of the provided scores

正解：D 解答を投票する

出題：7

A marketing manager has just completed testing the content in an engagement program and is ready to begin sending emails.
What is required to begin sending emails?

A. Stream cadence must be set.

B. Engagement score must be turned on.

C. The engagement program stream must be activated.

D. Archived content must be shown.

正解：A 解答を投票する

出題：8

An engagement program to promote a new online training series has two objectives:
A "Haven't Attended" objective to get people who have never attended to sign up A "Continue" objective to get people who have previously attended to complete the training series Which two mechanisms of an engagement program are needed to ensure that the right people receive the right call to action? (Choose two.)

A. Two streams: one to add people to the program and the other to promote more new attendees

B. A transition rule to push members from the "Haven't Attended" group to the "Continue" communication emails.

C. Two streams: one to promote attendance and the other to encourage completion

D. A transition rule to pull members from the "Haven't Attended" group to the "Continue" communications emails

正解：B,C 解答を投票する

MCE試験無料問題集「Marketo Certified Expert 認定」