EEB101試験無料問題集（290題）「Salesforce Email Essentials (EEB101) 認定」

出題：1

When using a mobile-optimized template, what causes the mobile layout to display?

A. A subscriber attribute that dictates a mobile layout preference

B. The specific device that is used to view the email

C. The screen size of the device that is used to view the email

D. The email client detection tracking pixel

正解：D 解答を投票する

出題：2

A file is received daily from a data provider to the account SFTP. This file needs to be imported into Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours from day to day.
What tools should be used to accomplish this?

A. Journey Builder Import Activity Entry Source

B. Journey Builder Fire Event Entry Source

C. Automation Studio File Drop Starting Source

D. Automation Studio Schedule Starting Source

正解：C 解答を投票する

出題：3

Some of the best practices for interacting with potential and active subscribers include get permission, but remember permission expires over time and has a half life. What are some other best practices for interacting with potential and active subscribers? (Choose 3)

A. Keep SPAM complaints under 10%

B. Email never mandatory for customer interaction

C. Make unsubscribe easy and honor immediately

D. Keep SPAM complaints under .01%

E. Accurately identify the sender in the header information.

正解：B,C,D 解答を投票する

出題：4

What happens if you do not deal with bounce rates of 20% or greater?

A. Nothing

B. Your ISP reputation will be impacted.

C. The next time you send an email the offending emails will be dropped from the list.

D. Your ISP will suspend your next send.

正解：B 解答を投票する

出題：5

Northern Train Outfitters (NTO) finds 57% of its subscribers read emails on smartphones. Because of this, NTO wants to enhance its email viewing experience by thinking "mobile first". NTO has the resources to write the HTML and CSS Code needed to create responsively designed emails. Which option would add the code that was created outside of the Salesforce Marketing Cloud to the email?

A. Template Based

B. Web Paste

C. Text only

D. HTML Paste

正解：D 解答を投票する

出題：6

What is a personalization string?

A. An automated way of scraping a website for content to populate inside of an email

B. The snippet of text at the top of the email that is visible before an email has been opened

C. A content area that will display based on a subscriber attribute

D. A snippet of text that inserts subscriber attributes into an email

正解：D 解答を投票する

出題：7

A marketer plans to send a transactional email.
Which three criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose three.)

A. The email body presents any commercial content prior to the transactional content.

B. The subject line is transactional in nature and non-promotional.

C. The subject line contains a promotion to entice the recipient.

D. The email body presents the transactional content prior to any commercial content.

E. The email confirms a transaction between the recipient and sender.

正解：B,D,E 解答を投票する

出題：8

Which feature can a marketer use to individualize content in an email? (Choose 3)

A. Specialized content

B. Personalization string

C. Dynamic content

D. Predictive content

E. Audience Segmentation

正解：B,C,E 解答を投票する

出題：9

A marketing associate at Northern Trail Outfitters must design an email campaign for the company's new winter offerings. Which email design best practice would the associate implement in this campaign?

A. Segment the audience for the email

B. Limit the email text to 250 words

C. Use an infographic email template

D. Personalize the email content

正解：D 解答を投票する

出題：10

A national landscape company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, clients will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions. Which tool can be used to segment the data? (Choose 2)

A. Query Activity

B. Data Extract Activity

C. Send Definition

D. Drag & Drop Segmentation

正解：A,D 解答を投票する

出題：11

A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university's marketing team wants to see the results of the email campaign.
Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio?
Choose 2 answers

A. Performance data on the Overview tab

B. Number of clicks from mobile devices

C. Subscribers who click on a specific link

D. Images showing how the email rendered on different devices

正解：A,D 解答を投票する

出題：12

What 3 options are available to create a template in the marketing cloud? (Choose 3)

A. Paste HTML

B. Content Builder

C. Mobile Template Editor

D. Template Editor

正解：A,B,D 解答を投票する

出題：13

Using measures, what data can a marketer use to segment an audience?

A. Geographical Data

B. Gender Data

C. Open Data

D. First Name Attributes

正解：C 解答を投票する

出題：14

As part of a weekly email automation, a client needs to segment data in a Data Extension. Which activity is designed to address this scenario?

A. Import Activity

B. Query Activity

C. File Transfer Activity

D. Group Refresh

正解：B 解答を投票する

出題：15

What are some things you should automate as an email marketer?

A. Automate a welcome program.....use automatic email marketing drip campaign and tie in social channels like Facebook and Twitter.

B. Implement Customer satisfaction programs.

C. Automate Cart Abandonment Campaigns, integrate web analytics and email marketing systems to run campaigns based on behavior.

D. Capitalize on Cross-sell and upset opportunities. Send email receipts or online transaction confirmations and include offers in those.

正解：A,B,C,D 解答を投票する

EEB101試験無料問題集「Salesforce Email Essentials (EEB101) 認定」