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CIMA E3 - Strategic Management Question Tutorial 認定 CIMAPRO15-E03-X1-ENG 試験問題：

問題 #1

Company TTT produces a range of products, including products T1 and T5.
Product T1: Profitability has declined in recent years, although small profits continue to be made as the market contracts due to changing customer preferences. Overall market share is low and continues to reduce.
However, in addition to external sales T1 is also used as a component of product T5.
Product T5: A market leader within a low growth market, sources components both externally and from TTT's other subsidiaries. T5 benefits from significant economies of scale and TTT has recently considered modernizing its T5 production line but following a cost benefit analysis, decided not to proceed.
Which of the following is an appropriate strategy for TTT to adopt?

A. Harvest both product T1 and product T5.
B. Divest product T1 and Harvest product T5.
C. Harvest product T1 and Divest product T5.
D. Divest both product T1 and product T5.

問題 #2

Which TWO of the following are advantages to an organization of using non-financial performance measures, rather than financial performance measures? (Choose two.)

A. They are less subjective than financial performance measures.
B. They are not distorted by inflation.
C. They are easier to measure than financial performance measures.
D. They present a wider view of organizational performance than financial performance measures.
E. They are less expensive to measure than financial performance measures.

問題 #3

RST is a company specializing in the production of wood-based products. RST has decided to introduce a fully integrated Information System across all divisions in order to improve knowledge sharing throughout the business and enhance customer relationship management.
RST is expecting resistance to the integrated Information System from it's staff who are key to the business and would be difficult to replace. Staff have a good understanding of why the new system and knowledge sharing is needed and how the system will work but many staff are not happy about the potential changes to their working conditions.
Which of the following change leadership styles, as outlined by Kotter and Schlesinger, would be most appropriate for RST to adopt?

A. Coercion
B. Negotiation
C. Education
D. Manipulation

問題 #4

Ansoff has provided a product/market growth matrix which denotes possible strategic directions that an organization can follow.
Which of the following statements correctly describe the strategic options generated by the matrix? (Choose all that apply.)

A. Market penetration using existing products within existing markets.
B. Market penetration using new products within existing markets.
C. Product development using new products in new markets.
D. Market development using existing products in new markets.
E. Market penetration using existing products in new markets.
F. Diversification using new products in new markets.

問題 #5

Directors have a duty to shareholders and other stakeholders and are required to promote the success of the company.
Which THREE of the following are valid roles and responsibilities of directors? (Choose three.)

A. To have regard for the interests of the company's employees.
B. To focus only on maximizing company profits.
C. To be responsible for keeping all external stakeholders satisfied.
D. To avoid conflicts of interest and of duties.
E. To consider the likely consequences of any decision in the long term.

解説：