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質問 # 27
A financial services start-up implements Adobe Real-Time CDP and ingests third-party data with lead information. The start-up provides credit cards with crypto currency bonus offers.
Which two attributes could be used to understand high-value prospects? (Choose two.)
- A. Bitcoin price
- B. Household income
- C. Number of bank accounts
- D. Credit score
正解：B、D
解説：
Two attributes that could be used to understand high-value prospects are household income and credit score. Household income indicates the financial capacity and spending power of a prospect, which could affect their interest in credit cards with crypto currency bonus offers. Credit score indicates the creditworthiness and risk level of a prospect, which could affect their eligibility and approval for credit cards with crypto currency bonus offers.
質問 # 28
Where would a Real-Time CDP Business Practitioner go to search for Profiles by Merge Policy in the Ul?
- A. Profiles > Merge Policy
- B. Profiles > Overview
- C. Profiles > Browse
- D. Profiles > Union Schema
正解：C
解説：
According to the Adobe documentation, Profiles > Browse is where a Real-Time CDP Business Practitioner can go to search for Profiles by Merge Policy in the UI. Profiles > Browse allows the user to search for individual profiles or groups of profiles based on various criteria, such as identity value, namespace, dataset, or merge policy. The user can also view the profile details and timeline for each profile. Reference: https://experienceleague.adobe.com/docs/experience-platform/profile/ui/browse.html?lang=en#searching-for-profiles
質問 # 29
A Real-Time Business Practitioner has to export a customer's email address and corresponding attributes to a SFTP connection. Which destination type is recommended in this scenario?
- A. Streaming segment export
- B. Streaming profile export
- C. File based destinations
正解：C
解説：
According to the Adobe documentation, file based destinations are destinations that allow exporting data from Adobe Experience Platform as files to an external system or service via SFTP or Amazon S3 protocols. These destinations can export profile attributes, segment memberships, or both, using various file formats and compression methods. Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/file-based.html?lang=en
質問 # 30
A marketer sets up a new Amazon S3 source in real-time CDR A few days later, the marketer wants to check for any errors with ingestion.
In which two places should the marketer look for ingestion errors? (Choose two.)
- A. Source's dataflow activity
- B. Segments detail
- C. Profile details
- D. Dataset activity
正解：A、D
解説：
According to the Adobe documentation1, dataset activity and source's dataflow activity are two places where ingestion errors can be viewed. Dataset activity shows the status of each batch that is ingested into a dataset, including any errors or warnings. Source's dataflow activity shows the status of each source connection run, including any errors or warnings. Reference: 1 https://experienceleague.adobe.com/docs/experience-platform/sources/ui/monitor.html?lang=en#viewing-ingestion-errors
質問 # 31
A Real-Time CDP customer wants to share a customer segment using the identity namespace personalEmail.address across marketing channels.
For which destinations must these email addresses be transformed into the SHA256 format as the target identity?
- A. Amazon S3 connection
Salesforce Marketing Cloud connection - B. Facebook connection
Salesforce Marketing Cloud connection
Linkedin Matched Audiences connection - C. Linkedin Matched Audiences connection
Google Customer Match connection
Facebook connection
正解：B
解説：
Google Customer Match connection
Explanation:
According to the Adobe documentation, some destinations require email addresses to be hashed using SHA256 algorithm before they can be used as target identities. These destinations include Facebook, Salesforce Marketing Cloud, Linkedin Matched Audiences, and Google Customer Match. Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/ui/destination-actions.html?lang=en#hashing-email-addresses
質問 # 32
A data steward is working with a client who has provided geographic dat a. Which labeling option is appropriate to categorize this type of data?
- A. Identity Data
- B. Sensitive Data
- C. Contractual Data
- D. Profile Data
正解：D
解説：
According to the Adobe documentation, profile data is a type of data label that indicates data that describes characteristics or traits of an individual or group, such as demographic information, preferences, or interests. Geographic data can be categorized as profile data, as it describes the location of an individual or group. Reference: https://experienceleague.adobe.com/docs/experience-platform/data-governance/labels/data-labels.html?lang=en#data-labels
質問 # 33
A retailer who is an Adobe Real-Time CDP (RTCDP) customer wants to understand the percentage split of different age groups who buy their athletic shoes to help inform which age group to reach in their next shoe marketing campaign.
Which two steps should the retailer take to analyze their shoe segment in this way using RTCDP? (Choose two.)
- A. Divide the size of each age group segment into the total sum of athletic shoe purchaser events to get percentage splits for analysis
- B. Divide the size of each age group segment into the total sum of all purchaser events to get percentage splits for analysis
- C. Create multiple segments which AND each age group attribute with athletic shoe purchaser events
- D. Create multiple segments which OR each age group attribute with athletic shoe purchaser events
正解：A、C
解説：
Two steps that the retailer should take to analyze their shoe segment in this way using RTCDP are to divide the size of each age group segment into the total sum of athletic shoe purchaser events to get percentage splits for analysis and to create multiple segments which AND each age group attribute with athletic shoe purchaser events. The first step allows the retailer to calculate the proportion of each age group among the shoe buyers, while the second step allows the retailer to create segments that include only the shoe buyers who belong to a specific age group.
質問 # 34
A retailer implements Adobe Real-Time CDP and is able to combine in-store purchase data with purchase data from their website using a phone number as the primary key. This retailer's primary business goal for this year is to acquire new customers. The primary KPI is return-on-ad-spend (ROAS).
For which use-case could segmentation meet the business goal?
- A. Suppression
- B. Customer Re-engagement
- C. Cross-sell/Upsell
正解：A
解説：
According to the Adobe documentation, suppression is a use-case that involves creating segments of existing customers who have already purchased a product or service and excluding them from paid campaigns that are aimed at acquiring new customers. This use-case could help the retailer meet their business goal of increasing ROAS by reducing wasted ad spend on existing customers and focusing on potential customers who have not bought yet. Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/use-cases/suppression.html?lang=en
質問 # 35
A Real-Time Business Practitioner wants to receive alerts when an error occurs while ingesting data from a source connection. Which method should the practitioner use to enable this?
- A. Create failure alerts in source workflow
- B. Subscribe to failure alerts from monitoring Ul
- C. Subscribe to source flow run failure alerts
正解：C
解説：
According to the Adobe documentation, subscribing to source flow run failure alerts is the method to receive alerts when an error occurs while ingesting data from a source connection. Source flow run failure alerts are notifications that are sent to the user's email address when a source connection run fails due to an error. The user can subscribe to these alerts by selecting the option in the source connection settings. Reference: https://experienceleague.adobe.com/docs/experience-platform/sources/ui/monitor.html?lang=en#subscribing-to-source-flow-run-failure-alerts
質問 # 36
Which two standard widgets are available in a Profiles overview dashboard of Real-time CDP? (Choose two.)
- A. Identity overlap
- B. Profile source
- C. Identity graph
- D. Profiles added
正解：B、D
解説：
According to the Adobe documentation, profiles added and profile source are two standard widgets that are available in a Profiles overview dashboard of Real-time CDP. Profiles added widget shows the number of profiles that have been added to the platform over time. Profile source widget shows the breakdown of profiles by their source type, such as batch or streaming. Reference: https://experienceleague.adobe.com/docs/experience-platform/profile/ui/overview.html?lang=en#profiles-overview-dashboard
質問 # 37
As a Real-Time Business Practitioner, it is required to create a custom merge policy in Adobe Experience Platform for an upcoming use case to ensure profile attributes to take precedence from latest datasets and are applied across all datasets automatically.
Which merge method should the practitioner select?
- A. Timestamp ordered
- B. Dataset timestamp
- C. Dataset precedence
正解：A
解説：
According to the Adobe documentation, timestamp ordered is a merge method that can be used to create a custom merge policy in Adobe Experience Platform for an upcoming use case to ensure profile attributes take precedence from latest datasets and are applied across all datasets automatically. Timestamp ordered merge method prioritizes profile attributes based on their ingestion timestamp, with newer values taking precedence over older values. Timestamp ordered merge method also applies globally across all datasets within a tenant. Reference: https://experienceleague.adobe.com/docs/experience-platform/profile/merge-policies/methods.html?lang=en#timestamp-ordered
質問 # 38
An Adobe Real-Time CDP Business Practitioner needs to exclude certain opt-out events from all segments used in off-site targeting by a company data governance policy enforcer.
Which type of data usage label should be applied to this data?
- A. Identity
- B. Sensitive
- C. Contract
正解：C
解説：
According to the Adobe documentation, contract is a type of data usage label that indicates data that has contractual limitations on how it can be used, such as opt-out events or third-party data. Contract data can be excluded from segments used in off-site targeting by applying data usage policies that enforce data governance rules. Reference: https://experienceleague.adobe.com/docs/experience-platform/data-governance/dule/dule-overview.html?lang=en#dule-overview
質問 # 39
A Real-time CDP business practitioner wants to fetch merged profile data of a customer across multiple data sources. Which two elements must match in the data sources for the profile to merge? (Choose two.)
- A. Identity value
- B. Namespace
- C. Profile ID
- D. People identifier
正解：A、B
解説：
According to the Adobe documentation3, identity value and namespace are two elements that must match in the data sources for the profile to merge. Identity value is the unique identifier for a customer, such as an email address or a phone number. Namespace is the type or source of the identity value, such as Email or Phone Number. When two data sources have the same identity value and namespace, they can be stitched together to form a unified profile. Reference: 3 https://experienceleague.adobe.com/docs/experience-platform/profile/identity-service/overview.html?lang=en#identity-service-overview
質問 # 40
A Real-Time CDP Business Practitioner has to create a new segment of California residents. What field group tile should they drag onto the segment builder canvas?
- A. Attributes
- B. Audiences
- C. Events
正解：A
解説：
According to the Adobe documentation, attributes are fields that describe profile characteristics or traits, such as demographic information, preferences, or interests. Attributes can be dragged onto the segment builder canvas to define segment rules based on attribute values or ranges. In this case, the practitioner can drag an attribute that indicates the state of residence and set it to California. Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/segment-builder.html?lang=en#attributes
質問 # 41
Before using Adobe Real-Time CDR a telecommunications company was directly uploading a segment of likely-to-churn customers from SalesForce Marketing Cloud into Facebook for its social campaigns every 7 days. Now, the company can stream this data into RTCDP for segmentation and share with the Facebook connector in near real-time.
Which two metrics can be tracked to calculate the value of RTCDP for this customer? (Choose two.)
- A. AOV
- B. CPM
- C. Time-to-market
- D. CPA
正解：C、D
解説：
Two metrics that can be tracked to calculate the value of RTCDP for this customer are time-to-market and CPA. Time-to-market measures how quickly the customer can reach their target audience with relevant offers and messages using RTCDP's near real-time segmentation and activation capabilities. CPA (cost per acquisition) measures how much it costs the customer to acquire a new customer or retain an existing one using RTCDP's data-driven optimization and personalization features.
質問 # 42
A Real-Time CDP Business Practitioner wants to target audiences on Linkedln.
In order to target Linkedln profiles what three identities must be used to support this targeting?
- A. Hashed emails, IDFA, GAID
- B. IDFA, GAID, MID
- C. Hashed emails, phone number, GAID
正解：C
解説：
According to the Adobe documentation, Linkedln Matched Audiences is a type of destination that allows matching profiles based on hashed email addresses, phone numbers, or mobile device IDs (GAID or IDFA) with Linkedln users across various Linkedln services, such as Campaign Manager and Marketing Solutions API. This type of destination can be used to target audiences on Linkedln using these three identities. Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/linkedin-matched-audiences.html?lang=en
質問 # 43
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最適な道は練習テストAdobe AD0-E602問題集：https://www.goshiken.com/Adobe/AD0-E602-mondaishu.html
AD0-E602問題集が待ってます試験問題解答：https://drive.google.com/open?id=1YXvJtvqEtqqzmazU97izdx2falhMR2NO