最新 [2024年07月17日] Salesforce MCC-201リアル試験問題集PDF
MCC-201練習テスト問題は更新された158問題あります
質問 # 51
A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.
Which component should be discussed with the customer to allow for this use case?
- A. Member Record
- B. Subscriber Key
- C. Contact ID
- D. Data Extensions
正解：B
質問 # 52
Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
What product should be recommended?
- A. Data Studio
- B. Audience Studio
- C. Web Analytics Connector
- D. Google Analytics 360
正解：D
質問 # 53
A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect, The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)
- A. An Apex Trigger is created on the Shipment object.
- B. The Shipment object requires a Lookup to Lead or Contact.
- C. The Shipment object is on the Account Related List.
- D. There is a Master Detail Relationship from Contact to Shipment.
正解：A、C
質問 # 54
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilised to make this happen?
- A. Publication Lists
- B. Profile Center
- C. Send Logging
- D. Subscriber Keys
正解：A
質問 # 55
Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North
American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers
- A. Marketing Cloud Regional or Local Administrator
- B. Marketing Cloud Administrator
- C. Marketing Cloud Channel Manager
- D. Marketing Cloud Email Marketing Manager
正解：B、C
質問 # 56
Northern Trail Outfitters continually adds rows for subscribers to a data extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails.
What would be required to process the correct subscribers?
- A. Contact Evaluation > Evaluate new records only
- B. Journey Settings > Use email attribute from Contacts
- C. Journey settings > No re-entry
- D. Contact Evaluate > Evaluate all records
正解：D
解説：
To process the correct subscribers who are added to a data extension via API for a monthly payment reminder journey, Northern Trail Outfitters should use Contact Evaluation > Evaluate new records only. Contact Evaluation is a setting that defines how contacts are evaluated for entry into a journey based on their entry source. Evaluate new records only is an option that allows only new records that are added to the entry source after the journey is activated to enter the journey. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_contact_evaluation.htm&type=5
質問 # 57
A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? (Choose 2 answers)
- A. Identify what key the customer wants and have the MC Contact model control it.
- B. Continue as normal, as Marketing Cloud contact Models will dedupe keys by Email Address.
- C. Purge the current records and carry on with new keys sourced from Sales Cloud.
- D. Get existing records updated with new Keys sourced from Sales Cloud instance.
正解：C、D
質問 # 58
Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. Tnese emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span.
How should NTO marketers ensure there's a limit to the number of timet a particular image asset can be chosen for a customer?
- A. Ask the content team to create more images in order to diversify the asset pool.
- B. Set Fatigue Rules for the product Asset Classes.
- C. Utilize Einstein Engagement Frequency to send the emails less often.
- D. Set a Fallback Asset.
正解：A
解説：
To ensure there's a limit to the number of times a particular image asset can be chosen for a customer, Northern Trail Outfitters should set fatigue rules for the product asset classes. Fatigue rules are settings that allow marketers to control how often an asset can be selected for a customer within a specified time period. For example, a fatigue rule can prevent an asset from being selected more than once in 14 days. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_ceb_einstein_content_selection_fatigue_rules.htm&type=5
質問 # 59
Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?
- A. Use Content Builder Send Flow to send the email to the Salesforce Campaign
- B. Create a Journey with a Salesforce Data entry source and an Email Activity
- C. Create a scheduled Automation with a Query Activity and a Send Email Activity
- D. Create a Journey with a Salesforce Campaign entry source and an Email Activity
正解：B
解説：
To send a welcome email to contacts when a contact record is added as a campaign member to a 'Loyalty Member' campaign in Sales Cloud, Northern Trail Outfitters should create a journey with a Salesforce Data entry source and an email activity. A Salesforce Data entry source allows marketers to inject contacts into a journey based on changes or events in Sales Cloud objects, such as campaign members. An email activity allows marketers to send an email message to contacts in a journey. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_salesforce_data_event.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_jb_email.htm&type=5
質問 # 60
Northern Trail Outfitters (NTO) wants to send using the From Address of [email protected]. They will then automatically forward replies to [email protected]. NTO also wants to include an automatic reply to the customer's email address [email protected].
Which email address would appear as the From Address for the automatic reply to the customer?
- A. [email protected]
- B. A [email protected]
- C. [email protected]
- D. [email protected]
正解：A
質問 # 61
Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed.
What should be implemented to achieve these goals?
- A. Integrate an outside CMS with all these permissions built in.
- B. Build out an internal business governance and process to support this.
- C. Set up Approval Workflow and Share setting inside Marketing Cloud.
- D. Edit the Content Permissions and Restrictions by Role setting for each user.
正解：C
解説：
Setting up Approval Workflow and Share setting inside Marketing Cloud can be used to control what content is available to certain users and business units, what is allowed to be edited, and ensure those edits are reviewed prior to being changed. Approval Workflow allows users to submit content for approval before it can be used in messages or journeys, while Share setting allows users to share content across business units with different levels of access. Reference: https://help.salesforce.com/articleView?id=sf.mc_co_approval_workflow.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_co_share_content_across_business_units.htm&type=5
質問 # 62
A customer wants to store financial data related to invoicing in its data extensions.
What field type should be used?
- A. Float
- B. Decimal
- C. Currency
- D. Number
正解：B
質問 # 63
Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000
What should they be aware of with respect to sender reputation?
- A. They should have one dedicated IP address for every 100,000 messages send per month.
- B. They should send at least 250,000 messages per month to maintain their sender reputation.
- C. They should have one SAP for transactional sends and another for commercial sends.
- D. They should have a shared IP since their volume is under 500,000 messages per month.
正解：B
質問 # 64
A customer wants to improve the previous 10 years purchase data n their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added.
Which two questions should be asked for further discovery?
Choose 2 answers
- A. What time of day are the API calls made?
- B. Why do they require 10 years' historical data in Marketing Cloud?
- C. Does their License include time Large Extensions feature?
- D. How many API calls are expected to be made at the ask hourly rate?
正解：B、D
解説：
How many API calls are expected to be made at peak hourly rate? This question will help determine if they have enough API limits and bandwidth for importing large volumes of data via REST API into Marketing Cloud. The REST API has limits on how many requests can be made per hour per account based on license type and edition.
Why do they require 10 years' historical data in Marketing Cloud? This question will help determine if they have a valid business case and use case for importing large volumes of historical data into Marketing Cloud. Depending on their marketing objectives and strategies, they may not need 10 years' historical data in Marketing Cloud, which could reduce their storage needs and costs.
What time of day are the API calls made is not relevant to determining a solution for importing large volumes of data via REST API into Marketing Cloud, as it does not affect how data is imported or processed. Whether someone needs to be notified if an error happens on import is not relevant to determining a solution for importing large volumes of data via REST API into Marketing Cloud, as it does not affect how data is imported or processed. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_overview_large_data_extensions.htm&type=5 https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-apis.meta/mc-apis/using_the_rest_api.htm
質問 # 65
Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user.
What should be recommended?
- A. Google Analytics 360
- B. Advertising Studio
- C. Einstein Engagement Scoring
- D. Mobile Studio
正解：B
解説：
Advertising Studio is a tool that allows marketers to create and manage advertising campaigns across various channels, such as display, social, and search. It can also leverage Marketing Cloud data and segments to target or suppress audiences based on their engagement behavior. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_advertising_studio_overview.htm&type=5
質問 # 66
Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?
- A. %%vawp%%
- B. %%view_as_webpage%%
- C. %%view_online%%
- D. %%view_email_url%%
正解：B
解説：
This personalization string is used to direct a subscriber to a web version of the email, allowing them to view the email online even if their email client does not support HTML. For more information on personalization strings, please see the documentation here: https://help.salesforce.com/articleView?id=mc_es_personalization_strings.htm&type=5.
The %%view_email_url%% personalization string is a system-generated link that allows subscribers to view a web page version of an email. It can be included as the href attribute in a 'view online' link in an email template to enable users to view the email in a browser if they have trouble viewing it in their email client. The %%view_as_webpage%% personalization string is deprecated and should not be used. The %%vawp%% personalization string is an alias for %%view_as_webpage%% and should not be used either. The %%view_online%% personalization string does not exist. Reference: https://help.salesforce.com/articleView?id=sf.mc_es_view_email_url_personalization_string.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_es_view_as_web_page_personalization_string.htm&type=5
質問 # 67
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