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質問 # 160
How should a user understand how many prospects are currently waiting on a step in an engagement program?
- A. Click on the step to view its report card.
- B. Download the report of the program.
- C. Look at the tooltip above that step.
- D. Pause the program and edit the step.
正解：C
解説：
Explanation
The best way to understand how many prospects are currently waiting on a step in an engagement program is to look at the tooltip above that step. The tooltip will show you the number of prospects that are currently on that step, as well as the number of prospects that have completed that step. You can also see the percentage of prospects that have taken a specific action or followed a specific path from that step. The tooltip is a quick and easy way to get an overview of the performance of each step in your program
質問 # 161
Creating or marking an opportunity as lost will result in the change of a prospect's score
- A. False
- B. True
正解：B
解説：
Explanation
Creating or marking an opportunity as lost will result in the change of a prospect's score. This is because opportunities are one of the factors that affect the scoring of prospects in Marketing Cloud Account Engagement. Scoring is a numerical value that indicates the level of interest or engagement of a prospect in your products or services. Scoring is based on the actions and activities of prospects, such as opening emails, clicking links, filling out forms, visiting landing pages, and creating or updating opportunities. When an opportunity is created or marked as lost, the prospect's score will change accordingly. For example, if you have a scoring rule that adds 50 points to a prospect's score when an opportunity is created, and subtracts 25 points when an opportunity is lost, then creating or marking an opportunity as lost will affect the prospect's score by those amounts.
Answer B is incorrect because creating or marking an opportunity as lost will not result in no change of a prospect's score, as explained above. References: Scoring, Opportunities
質問 # 162
Which two requirements must be met in order to have both a Lead and a Contact field sync with the same Marketing Cloud Account Engagement prospect field?
Choose 2 answers
- A. The Lead and Contact fields must have the same Salesforce field label.
- B. The Lead and Contact fields must have the same API name.
- C. The Marketing Cloud Account Engagement field must be mapped to the Salesforce field.
- D. The Marketing Cloud Account Engagement field must be a drop-down field.
正解：B、C
解説：
Explanation
In order to have both a Lead and a Contact field sync with the same Marketing Cloud Account Engagement prospect field, two requirements must be met. They are:
* The Lead and Contact fields must have the same API name. The API name is the unique identifier of a field in Salesforce, and it must match exactly between the Lead and Contact objects. For example, if the Lead field has an API name of Lead_Source__c, the Contact field must also have the same API name4
* The Marketing Cloud Account Engagement field must be mapped to the Salesforce field. The mapping is the connection between the fields in Account Engagement and Salesforce, and it allows the data to sync between the two systems. The mapping can be done manually or automatically, depending on the field type and the connector version
質問 # 163
How can an action be applied to a prospect who views a specific page of a website?
- A. Through scoring
- B. None of the above
- C. Through page actions
- D. Through completion actions
- E. Through automation rules
正解：C
解説：
Explanation
You can apply an action to a prospect who views a specific page of a website through a page action. A page action is a task that is performed when a prospect views a page that matches a certain URL or wildcard. You can use page actions to perform various actions on prospects, such as sending emails, adjusting scores, changing campaigns, or adding tags. You can also use page actions to track and report on the performance of specific pages on your website.
Answer A is incorrect because you cannot apply an action to a prospect who views a specific page of a website through a completion action. A completion action is a task that is performed after a prospect successfully completes a marketing element, such as a form, landing page, or custom redirect, not after they view a page.
Answer B is incorrect because you cannot apply an action to a prospect who views a specific page of a website through an automation rule. An automation rule is a criteria-based action that is triggered when a prospect matches the rule, not when they view a page. Answer C is incorrect because you cannot apply an action to a prospect who views a specific page of a website through scoring. Scoring is a numerical value that indicates the level of interest or engagement of a prospect in your products or services, not a way to perform actions on prospects. Answer E is incorrect because none of the above is not a valid answer, as explained above.
References: [Page Actions], [Completion Actions], [Automation Rules], Scoring
質問 # 164
LenoxSoft needs their form to post directly to a third-party platform as well as Marketing Cloud Account Engagement upon submission.
Which Marketing Cloud Account Engagement tool should they use?
- A. Form Handler
- B. Dynamic Content
- C. Custom Redirect
- D. Marketing Cloud Account Engagement Form
正解：A
解説：
Explanation
To post a form directly to a third-party platform as well as Marketing Cloud Account Engagement upon submission, LenoxSoft should use the form handler tool in Marketing Cloud Account Engagement. This tool allows them to use their own forms while still sending the data to Marketing Cloud Account Engagement.
They can specify the third-party platform's URL as the post URL in the form handler settings and map the form fields to Marketing Cloud Account Engagement fields. References: [Marketing Cloud Account Engagement Form Handler]
質問 # 165
How can an admin find the number of mailable prospects in their database?
- A. Navigate to the overview section
- B. View all Segmentation lists
- C. View the sync queue
- D. Navigate to the prospect list and select "Mailable Prospects"
正解：D
解説：
Explanation
Mailable prospects are prospects who have opted in to receive email communication from you and have not bounced or unsubscribed. You can find the number of mailable prospects in your database by navigating to the prospect list and selecting "Mailable Prospects" from the dropdown menu. You can also filter the list by tags, campaigns, or custom fields to segment your mailable prospects. References: [Mailable Prospects], [Filter Prospects]
質問 # 166
What must be true for a Salesforce Opportunity to sync to Marketing Cloud Account Engagement?
- A. The Opportunity must be created by a Sales user who is also a user in Marketing Cloud Account Engagement.
- B. The Opportunity must have a Contact Role that is syncing to a prospect in Marketing Cloud Account Engagement.
- C. The Opportunity must be sourced by Marketing Cloud Account Engagement marketing activities.
- D. The Opportunity must have the "Marketing Cloud Account Engagement" record type.
正解：B
解説：
Explanation
For a Salesforce Opportunity to sync to Marketing Cloud Account Engagement, the Opportunity must have a Contact Role that is syncing to a prospect in Marketing Cloud Account Engagement. A Contact Role is a way of associating a Contact with an Opportunity, and specifying their role and level of influence in the sales process. Marketing Cloud Account Engagement uses the Contact Role to link the Opportunity to the corresponding prospect, and track their engagement and influence on the Opportunity4. References: 4:
Opportunity Contact Roles
質問 # 167
Which Marketing Cloud Account Engagement asset would an administrator create to advertise an upcoming event's schedule without requesting information from those who visit?
- A. Landing page with a form handler
- B. Landing page with a form
- C. Email template with a form embedded into the HTML
- D. Landing page without a form
正解：D
解説：
Explanation
A landing page without a form is the Marketing Cloud Account Engagement asset that an administrator would create to advertise an upcoming event's schedule without requesting information from those who visit. A landing page is a web page that can display any content, such as text, images, videos, or links. A form is a web element that can collect information from visitors, such as name, email, or preferences. A landing page with a form, a landing page with a form handler, or an email template with a form embedded into the HTML are not suitable for advertising an event's schedule without requesting information, as they all involve forms that require visitor input3. References: 3: [Landing Pages and Forms]
質問 # 168
Which two events allow for a prospect's Marketing Cloud Account Engagement campaign to be set? (Choose two answers.)
- A. When new prospects are imported into Marketing Cloud Account Engagement via a .csv file.
- B. When prospects are added to a static list.
- C. When a profile is associated with the prospects.
- D. When the Google Analytics connector is enabled within Marketing Cloud Account Engagement, which will associate prospects with third-party campaigns.
正解：A、D
解説：
Explanation
The two events that allow for a prospect's Marketing Cloud Account Engagement campaign to be set are:
* When new prospects are imported into Marketing Cloud Account Engagement via a .csv file. A Marketing Cloud Account Engagement campaign is a marketing initiative that you use to track the first touch point with your prospects, such as a trade show, a webinar, or a Google Ad. You can assign a Marketing Cloud Account Engagement campaign to your prospects when you import them into Marketing Cloud Account Engagement via a .csv file, which is a file that contains the prospect data in a comma-separated format. You can use the Marketing Cloud Account Engagement campaign field in the
.csv file to specify the campaign that you want to associate with the prospects, or you can use the default campaign that you select when you upload the file4.
* When the Google Analytics connector is enabled within Marketing Cloud Account Engagement, which
* will associate prospects with third-party campaigns. The Google Analytics connector is a feature that allows you to connect your Marketing Cloud Account Engagement account with your Google Analytics account, and sync the campaign data between them. You can use the Google Analytics connector to append UTM parameters to your Marketing Cloud Account Engagement tracked links, and associate prospects with third-party campaigns, such as Google Ads, Facebook Ads, or Twitter Ads. UTM parameters are tags that you can add to the end of a URL to track the source, medium, campaign, term, and content of your web traffic. When a prospect clicks on a Marketing Cloud Account Engagement tracked link that contains UTM parameters, Marketing Cloud Account Engagement will set the prospect's Marketing Cloud Account Engagement campaign to the value of the utm_campaign parameter, if it exists.
質問 # 169
Rules, Form completion actions, and more.
What are 3 social posting connectors Marketing Cloud Account Engagement offers?
- A. Snapchat
- B. Twitter
- C. Instagram
- D. Facebook
- E. LinkedIn
正解：B、D、E
解説：
Explanation
Marketing Cloud Account Engagement offers three social posting connectors: Twitter, Facebook, and LinkedIn. These connectors allow you to create and schedule social media posts from Marketing Cloud Account Engagement and track the engagement of your prospects. Marketing Cloud Account Engagement does not offer social posting connectors for Instagram or Snapchat. References: [Social Posting], [Set Up Social Posting Connectors]
質問 # 170
Which two requirements must be met in order to have both e Lead end a Contact field sync with the same Marketing Cloud Account Engagement prospect field? Choose 2 answers
- A. The Lead and Contact fields must have the same Salesforce field label.
- B. The Lead and Contact fields must have the same API name.
- C. The Marketing Cloud Account Engagement field must be mapped to the Salesforce field.
- D. The Marketing Cloud Account Engagement field must be a drop-down field.
正解：B、C
解説：
Explanation
According to the Salesforce documentation, in order to sync a Marketing Cloud Account Engagement prospect field with both a lead and a contact field in Salesforce, the lead and contact fields must have the same API name, and the Marketing Cloud Account Engagement field must be mapped to the Salesforce field. The API name is the unique identifier for the field that is used by the system to sync the data. The field mapping is the configuration that tells Marketing Cloud Account Engagement which Salesforce field to sync with. The Salesforce field label and the Marketing Cloud Account Engagement field type are not relevant for the field sync, as long as they are compatible. References: Salesforce documentation
質問 # 171
A marketer is creating a new segmentation rule in Marketing Cloud Account Engagement.
Which option accurately defines the capabilities of a segmentation rule?
- A. Segmentation rules are used to assign prospects to users in Salesforce.
- B. Segmentation rules are used to score and grade prospects.
- C. Segmentation rules are used to segment prospects based on their activities and demographic data.
- D. Segmentation rules are used to create new forms for prospects to fill out.
正解：C
解説：
Explanation
The option that accurately defines the capabilities of a segmentation rule is that segmentation rules are used to segment prospects based on their activities and demographic data. A segmentation rule is a type of rule that allows marketers to segment their prospects based on specific criteria, such as field values, activities, or scores. A segmentation rule can be used to create dynamic lists, add prospects to campaigns, or apply tags or completion actions. Segmentation rules are not used to create new forms, score and grade prospects, or assign prospects to users in Salesforce, as these are different functions that require different tools1.
References: 1: Segmentation Rules
質問 # 172
LenoxSoft wants to understand how many different prospects registered for their most recent webinar. Which Marketing Cloud Account Engagement form report metric should be reviewed?
- A. Unique Submissions
- B. Total Submissions
- C. Total clicks
- D. Conversions
正解：A
解説：
Explanation
To understand how many different prospects registered for their most recent webinar, LenoxSoft should review the Unique Submissions metric on the Marketing Cloud Account Engagement form report. This metric shows how many distinct prospects filled out the form, regardless of how many times they submitted it. Total Submissions shows the total number of form submissions, including duplicates. Conversions shows the percentage of form views that resulted in submissions. Total clicks shows the number of times the form was clicked, regardless of whether it was submitted or not
質問 # 173
LenoxSoft wants to use their product interest field on a demo request form. They would like to display the phrase "which product most interests you?
" for their product interest field.
Which field component should they modify?
- A. The field data format
- B. The prospect field label
- C. The prospect field
- D. The field type
正解：B
解説：
Explanation
If LenoxSoft wants to display the phrase "which product most interests you?" for their product interest field on a demo request form, they should modify the prospect field label component. The prospect field label is the text that appears above or next to the field on the form. It can be customized to match the desired wording or question. The prospect field label can be different from the prospect field name, which is the internal name used in Marketing Cloud Account Engagement3. References: Marketing Cloud Account Engagement Form Fields
質問 # 174
What must be true for a Salesforce Opportunity to sync to Marketing Cloud Account Engagement?
- A. The Opportunity must be created by a Sales user who is also a user in Marketing Cloud Account Engagement.
- B. The Opportunity must be sourced by Marketing Cloud Account Engagement marketing activities.
- C. The Opportunity must have a Contact Role that is syncing to a prospect in Marketing Cloud Account Engagement
- D. The Opportunity must have the "Marketing Cloud Account Engagement" record type.
正解：C
解説：
Explanation
For a Salesforce Opportunity to sync to Marketing Cloud Account Engagement, the Opportunity must have a Contact Role that is syncing to a prospect in Marketing Cloud Account Engagement. This means that the Contact Role must be associated with a Contact record that has a Marketing Cloud Account Engagement prospect record. The Opportunity record type, source, or creator are not relevant for the sync1
質問 # 175
What activities are completion actions available for?
- A. Custom Redirects
- B. Automation rules
- C. Forms
- D. Files
- E. Page actions
- F. Emails
正解：A、C、D、E、F
解説：
Explanation
The correct answer is A, B, C, E, and F. Completion actions are tasks that are performed after a prospect successfully completes a marketing element, such as a form, landing page, or custom redirect. You can use completion actions to perform various actions on prospects, such as sending emails, adjusting scores, changing campaigns, or adding tags. Completion actions are available for the following activities: custom redirects, emails, forms, files, and page actions. You cannot use completion actions for automation rules, as they are a different type of criteria-based action that is triggered when a prospect matches the rule.
Answer D is incorrect because completion actions are not available for automation rules, as explained above.
References: Completion Actions, [Automation Rules]
質問 # 176
Form or Form Handler? I need data de-duplication in the CRM.
- A. Form
- B. Form Handler
正解：A
解説：
Explanation
Marketing Cloud Account Engagement forms are the best option if you need data de-duplication in the CRM, such as Salesforce. Marketing Cloud Account Engagement forms can automatically match and update existing records in the CRM based on the email address or other unique identifiers4. Marketing Cloud Account Engagement forms can also create new records in the CRM if the prospect does not exist yet4. Form handlers, on the other hand, do not have this functionality, and may create duplicate records in the CRM if the prospect already exists
質問 # 177
Which landing page report metric represents the number of individual prospects who submitted the landing page at least once?
- A. Total submissions
- B. unique clicks
- C. Unique submissions
- D. Conversions
正解：D
解説：
Explanation
The landing page report metric that represents the number of individual prospects who submitted the landing page at least once is conversions. Conversions measure how many prospects completed the desired action on the landing page, such as filling out a form or downloading a file. Total submissions measure how many times the landing page was submitted, regardless of whether it was by the same or different prospects. Unique submissions measure how many times the landing page was submitted by a unique IP address, which may not correspond to a unique prospect. Unique clicks measure how many times the landing page was clicked by a unique IP address, which may not correspond to a unique prospect or a submission. References Landing Page Metrics
質問 # 178
What is one way a sales rep can convert a visitor to a prospect?
- A. The sales rep walks the visitor through a demo.
- B. The sales rep gives the visitor a phone call.
- C. The sales rep manually associates the visitor with a prospect.
- D. The sales rep increases the visitor s score to 100.
正解：C
解説：
Explanation
One way a sales rep can convert a visitor to a prospect is by manually associating the visitor with a prospect.
A visitor is an anonymous person who visits your website, while a prospect is a known person who has an identified email address. A sales rep can use the [Visitor Activity page] in Marketing Cloud Account Engagement to see the visitors who have interacted with your website, and manually associate them with a prospect if they have an email address. This will convert the visitor to a prospect and allow the sales rep to follow up with them. The other options are not ways to convert a visitor to a prospect. Giving the visitor a phone call, increasing the visitor's score, or walking the visitor through a demo are ways to engage with a prospect, but they do not identify the visitor's email address or associate them with a prospect.
質問 # 179
A Marketing Cloud Account Engagement administrator would like to enable bot protection on their forms.
Which two Marketing Cloud Account Engagement form actions would accomplish this?
Choose 2 answers
- A. Enable HTTPS
- B. reCaptcha
- C. Dependent Fields
- D. Honeypot Technique
正解：B、D
解説：
Explanation
According to the Salesforce documentation, the two Marketing Cloud Account Engagement form actions that would accomplish enabling bot protection on their forms are honeypot technique and reCaptcha. Bot protection is a feature that helps prevent automated bots from submitting forms and creating fake prospects.
Honeypot technique is a method that uses a hidden field in the form that is not visible to human users, but can be detected by bots. If the hidden field is filled out, the form submission is rejected as a bot submission.
reCaptcha is a service that uses a challenge-response test to verify that the form submitter is a human and not a bot. The user can enable either or both of these options in the form settings to add bot protection to their forms.
Enabling HTTPS, or Hypertext Transfer Protocol Secure, is a method that encrypts the communication between the user's browser and the web server, but it does not prevent bots from submitting forms. Dependent fields are fields that are displayed or hidden based on the value of another field, but they do not prevent bots from submitting forms either. References: Salesforce documentation
質問 # 180
A user wants to send an email to a prospect when a form is submitted and a specific field value is selected on that form.
What automation tool could they use to accomplish this?
- A. An automation rule with a Match All match type
- B. An automation rule with a Match Any match type
- C. A completion action on the form submission
- D. A dynamic list used to send list emails using the email template
正解：A
解説：
Explanation
According to the Salesforce documentation, an automation rule is an automation tool that can be used to send an email to a prospect when a form is submitted and a specific field value is selected on that form. An automation rule can be configured to trigger an action (such as sending an email) when a prospect meets certain criteria (such as submitting a form and having a specific field value). The criteria can be set to Match All or Match Any, depending on the logic required. In this case, the Match All option should be used, as the prospect needs to meet both conditions (form submission and field value) to receive the email. A completion action is another automation tool that can be used to perform an action after a prospect successfully completes a form, but it cannot be used to check for a specific field value. A dynamic list is a list of prospects that is updated automatically based on certain criteria, but it cannot be used to send an email directly. A list email is an email that is sent to a specific list of prospects, but it cannot be triggered by a form submission or a field value. References: Salesforce documentation
質問 # 181
Which three activities would make a prospect active?
Choose 3 answers
- A. Clicking on a custom redirect
- B. Submitting a Marketing Cloud Account Engagement form
- C. Opening a Marketing Cloud Account Engagement email
- D. Sending an email to their assigned user
- E. visiting a Marketing Cloud Account Engagement-tracked page
正解：A、B、E
解説：
Explanation
The following activities would make a prospect active in Marketing Cloud Account Engagement:
* Submitting a Marketing Cloud Account Engagement form, which indicates the prospect's interest and consent to receive communications from the company.
* Clicking on a custom redirect, which tracks the prospect's engagement with external links or
* downloadable content.
* Visiting a Marketing Cloud Account Engagement-tracked page, which captures the prospect's browsing behavior and page views on the company's website. References: [Marketing Cloud Account Engagement Prospect Activities]
質問 # 182
If the information in Salesforce differs from the information in Marketing Cloud Account Engagement, by default what information will be kept?
- A. All information will be kept, which may result in two records for one person
- B. The differing information will be deleted from both Salesforce and Marketing Cloud Account Engagement, which may result in blank records
https://help.salesforce.com/articleView?id=Marketing Cloud Account Engagement_default_prospect_field_mapping.htm&type=5 - C. The information in Salesforce will override the information in Marketing Cloud Account Engagement
- D. The information in Marketing Cloud Account Engagement will override the information in Salesforce
正解：C
解説：
Explanation
By default, if the information in Salesforce differs from the information in Marketing Cloud Account Engagement, the information in Salesforce will override the information in Marketing Cloud Account Engagement. This means that Salesforce is the master source of truth for most fields, and any changes made in Salesforce will overwrite the values in Marketing Cloud Account Engagement. However, this behavior can be customized for each field in Marketing Cloud Account Engagement, by choosing one of the following options:
Use Marketing Cloud Account Engagement's value, Use Salesforce's value, or Use the most recently updated record. You can also prevent a field from syncing at all by choosing Do not sync. For more details -> 45
質問 # 183
What is the expected behavior if an automation rule is NOT set to repeat?
- A. The prospect matches the criteria once and the action runs once.
- B. The prospect can match the criteria multiple times and the action runs each time.
- C. The prospect matches the criteria once, but the action runs multiple times.
- D. The action can only run once per day on the prospect.
正解：A
解説：
Explanation
The expected behavior if an automation rule is not set to repeat is that the prospect matches the criteria once and the action runs once. An automation rule is a rule that runs in the background and matches prospects based on certain criteria and performs certain actions. An automation rule can be set to repeat or not repeat, depending on whether the administrator wants the rule to run multiple times or only once on the same prospect. If the automation rule is not set to repeat, it means that the rule will only run once on each prospect who matches the criteria, and it will not run again even if the prospect matches the criteria again in the future.
The other options are not the expected behavior if an automation rule is not set to repeat. The prospect cannot match the criteria multiple times and the action runs each time, as this would require the rule to be set to repeat. The action cannot run only once per day on the prospect, as this would require the rule to have a daily frequency limit. The prospect cannot match the criteria once, but the action runs multiple times, as this would require the rule to have multiple actions or a recurring action. References [Automation Rules Overview]
質問 # 184
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