
Marketing-Cloud-Advanced-Cross-Channel問題集でリアル試験問題でテストエンジン問題集でトレーニング
Salesforce Marketing-Cloud-Advanced-Cross-Channelテスト問題集とオンライン試験エンジン
質問 # 40
send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?
- A. use contact designer
- B. use journey with email activities and enagagement split activity
- C. use Journey data and not contact data
- D. use query activity to query _ click and use contact data in journey.
正解:B
解説:
To implement a campaign that sends multiple emails over three months, with conditional content based on link interaction:
* A. Use journey with email activities and engagement split activity: This setup in Journey Builder allows for the sending of initial emails and then uses an engagement split based on whether the recipient clicked the link. If the link is clicked, the journey continues with emails about app features. If not, it
* reiterates the download email every three days using a wait activity and looping back to the same email until the link is clicked or the time period ends.
質問 # 41
How frequently does Einstein Engagement Scoring updates to email?
- A. Model Monthly
- B. Email daily
- C. Mobile Weekly
正解:C
質問 # 42
Which two concepts are types of Journeys?
Choose 2 answers
- A. Single-send
- B. Promotional
- C. Multi-step
- D. Triggered
正解:A、D
質問 # 43
How long does the activation process take for Einstein Engagement Frequency?
- A. up to one hour
- B. up to six hours
- C. up to 72 hours
- D. up to 24 hours
正解:C
質問 # 44
What are two ways Real-time Interaction Management (RTIM) with Interaction Studio helps marketers to personalize the customer experience?
- A. Next Best Action
- B. Orchestration
- C. Data Aggregation
- D. Data Storage
正解:B、C
質問 # 45
If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?
- A. Write a SOL query activity joining the sendable audience with the CLICK data view to identify who clicked the "Download Mobile App" link.
- B. Use Journey Builder's (JB) Data Extension Entry Source and JB Email Activities
- C. Use Journey Builder Engagement Splits to identify who Clicked the "Download Mobile App' link.
- D. Use Automation Studio's (AS) Query Entry Source and AS Send Email Activities
- E. Create a daily automation in Automation Studio that includes a single SQL query activity that populates a sendable data extension based on the campaign criteria (joined two weeks ago).
正解:B、C、E
質問 # 46
What is true for behavioral triggers. Multiple select.
- A. need catalog data
- B. need collect tracking code
- C. they cannot be modified
正解:A、B
解説:
Behavioral triggers in Salesforce Marketing Cloud are used to respond to specific customer behaviors by sending automated messages based on actions taken by users. For these triggers to function correctly, they:
* B. Need collect tracking code: This is necessary to track user behaviors on websites or in apps, which then inform the behavioral triggers.
* C. Need catalog data: This information is essential to personalize the messages based on the specific items or services that the customer interacted with, enabling more targeted and relevant communications.
質問 # 47
What are two ways to use Marketing Cloud Connect (MCC) and Journey Builder together to create a Welcome Journey for new contacts in Sales Cloud?
- A. Create an API integration from custom eCommerce platform directly to JB for new Contacts. Use EmallAddress as the SubscriberKey.
- B. Create an API integration from custom eCommerce platform directly to Sales Cloud for new Contacts.
- C. Use a Sales Cloud Journey Builder entry source to inject new Contact records directly into Journey Builder.
- D. Use a query activity to identify new records in the Contact Synchronized Data Extension, write results to new sendable DE, and schedule an automation to inject every 15 minutes.
正解:C、D
質問 # 48
Difference between inbox message and in app message.
- A. Inbox message is displayed once but in app message is displayed repeatedly
- B. Inbox messages can be used only in los whereas in app message can also be used in android
- C. Inbox message is displayed and stored in device in app message is displayed only 1 time
正解:C
解説:
* Inbox Messages:
Storage: Inbox messages are delivered to and stored within the app's inbox (a dedicated section within the app).
Persistence: They remain in the inbox until the user deletes them or the message expires.
Purpose: Suitable for messages that users might want to refer back to, like promotions, updates, or transactional information.
* In-App Messages:
Display: In-app messages are displayed as pop-ups or notifications while the user is actively using the app.
Transience: They are typically displayed only once (or until dismissed) and are not stored for later viewing.
Purpose: Ideal for contextual messages, onboarding tips, or urgent alerts that require immediate attention.
* Key Differences Summarized:
Storage: Inbox messages are stored; in-app messages are not.
Display: Inbox messages are viewed in the app's inbox; in-app messages are displayed as overlays during app use.
Persistence: Inbox messages persist; in-app messages are transient.
* Why Other Options Are Incorrect:
B: The opposite is true. Inbox messages persist, while in-app messages are usually displayed only once.
C: Both inbox and in-app messages can be used on both iOS and Android platforms.
質問 # 49
how many activities recommended in a journey canvas.(150-200)
- A. 0
- B. 1
- C. 2
- D. 3
正解:D
質問 # 50
3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)
- A. SMS sent to landline number
- B. mobile is in another call
- C. switched off
- D. Low battery
- E. out of cellular network coverage
正解:A、C、E
質問 # 51
What is true about SMS keywords other than HELP and STOP?
- A. keywords in child business unit can be shared between other child business units
- B. keywords in parent or child business unit are available only in that business unit
- C. keywords in parent business unit are automatically available to all child business units
- D. keywords in parent business unit can be shared to any child business units
正解:B
質問 # 52
What are the functionalities of ad studio. Select multiple.
- A. facebook advanced match.
- B. tiktok user match.Ez
- C. linkedin user match.
- D. myspace user match.
- E. Iinkedin Company match.
正解:A、C、E
解説:
The functionalities of Advertising Studio in Salesforce Marketing Cloud include:
* A: Facebook Advanced Match: This feature allows users to match their customer data with Facebook user profiles to enhance the targeting of their ads.
* B: LinkedIn User Match: Similar to Facebook Advanced Match, this functionality enables users to match their data with individual LinkedIn users for targeted advertising.
* C: LinkedIn Company Match: This allows matching to LinkedIn company profiles, enabling targeted B2B advertising campaigns.
質問 # 53
What are three out of-the-box product capabilities of Interaction Studio? 1m 13s
- A. Behavioral tracking of each visitor or customer with business context
- B. E-commerce point of sale features
- C. Managing Direct mail campaigns
- D. A single customer profile that unifies data of each individual
- E. Machine learning and Al functionality
正解:A、D、E
質問 # 54
How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple
- A. Data aggregation
- B. Orchestration
- C. Unified customer profile
正解:B、C
質問 # 55
How does social studio unify anonymous and known identities?
- A. Deterministic matching
- B. social networking
正解:A
解説:
Social Studio unifies anonymous and known identities primarily through deterministic matching. This technique uses definite, unique identifiers (like email addresses, usernames, or phone numbers) that are associated with social media profiles and other customer data sources. By matching these identifiers, Social Studio can merge and maintain a unified view of a customer's interactions across different platforms, effectively linking anonymous browsing data with known customer profiles. This process ensures that the insights derived from social interactions are accurately attributed to the correct individual, enhancing the relevance and personalization of marketing efforts.
質問 # 56
On which social channel can users create ad audiences?
- A. Houzz
- B. Tiktok
- C. Instagram
- D. Twitter (X)
正解:C
質問 # 57
What is true about contact data and journey data.
- A. Journey data is static and contact data is updated data.
- B. Contact data is static and journey data is updated data
正解:A
質問 # 58
How does the Wait by Duration activity in Journey Builder work?
- A. It is based on the wait period. From the point of contact reaching this activity, the platform will calculate the difference between the current point in time and the end of the wait period
- B. It holds contacts until the day and time you configure. After the wait expires, the contact immediately proceeds to the next activity.
- C. It holds contacts until the day and time value stored in a contact's datebased attribute that you select. If the specified day and time passes before the contact reaches the wait activity, or if there's no attribute value for a
- D. It will cause an automation to wait for a specific duration or until a specific time before performing the next step. You can include one or multiple wait activities in a single automation
正解:C
解説:
contact, the contact immediately proceeds to the next activity,
質問 # 59
What user permission is required to configure SSO in social studio.
- A. custom user
- B. full user
- C. limited user
- D. Super user
正解:D
解説:
To configure Single Sign-On (SSO) in Social Studio, the user must have Super User permissions. This level of access allows the user to manage critical settings, including security configurations like SSO, ensuring that only authorized personnel can alter such essential settings.
質問 # 60
When are customers eligible to be send a message in STO(when customer will engage then its sent)
- A. At the hour user engages Within the next 24hours
- B. with the next hour
- C. Within the first minute of next hour.
- D. immediately when the STO activity arrives
正解:B
解説:
For Send Time Optimization (STO) in Salesforce Marketing Cloud, the time a customer is predicted to engage with an email determines when they are sent the message. The email is dispatched within the next hour following the STO activity's processing, aligning the send time with anticipated engagement peaks based on historical data. This method ensures that messages are likely to be opened when customers are most active, optimizing engagement rates.
質問 # 61
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly
- A. hourly
- B. daily
- C. monthly
- D. Biweekly
正解:B
解説:
Model Refresh Frequency:
Einstein Engagement Frequency's predictive model needs to be updated regularly to reflect the most recent engagement patterns.
Daily Refresh:
The EEF model is refreshed daily. This ensures that the send frequency recommendations are based on relatively up-to-date data.
Why Not Other Options:
A . Hourly: Hourly refresh would be computationally intensive and unnecessary, as engagement patterns don't change that rapidly.
C . Monthly: Monthly refresh would be too infrequent, as the model's accuracy would degrade significantly over a month.
D . Biweekly: Biweekly is also too infrequent to keep the model aligned with recent engagement trends.
In Summary:
The Einstein Engagement Frequency model is refreshed B. Daily to maintain accuracy.
質問 # 62
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Salesforce Marketing-Cloud-Advanced-Cross-Channel問題を提供していますAccredited Professional問題集と完璧な解答付き:https://www.goshiken.com/Salesforce/Marketing-Cloud-Advanced-Cross-Channel-mondaishu.html
信頼され続けるMarketing-Cloud-Advanced-Cross-Channel試験のコツとPDF試験材料:https://drive.google.com/open?id=1jT10wCb_0H1dSuB7AkQnzr3M6286B2Wh