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質問 # 14
A winery is preparing a Video action campaign intended to attract customers to their website for their holiday sale. Which of the following creative best practices should they implement to encourage consumer interaction?
- A. Link your Google Ads account to your Google Merchant Center account.
- B. Have a clear call-to-action such as "Learn more."
- C. Reach a broad audience with Dynamic video ads.
- D. Add location extensions to focus on selected geographic locations.
正解：B
解説：
C: Have a clear call-to-action such as "Learn more."A clear call-to-action (CTA) directly prompts viewers to take the desired action, such as visiting the website.
This is essential for driving conversions in a Video action campaign.
While other options might be useful in certain scenarios, a clear CTA is a fundamental best practice.
質問 # 15
Using a Video action campaign, a retailer is setting up conversion tracking to measure the campaign results.
Although the important user interactions that create conversions are already being captured, the retailer isn't sure what other tracking events they might obtain. How can they further optimize their campaign?
- A. They can use 10 to 15 of the highest convening key words from your Search campaign.
- B. They can set bumper ads as their preferred ad type.
- C. They can disable non-skippable in-stream ads.
- D. They can implement automatic placements from their existing Display campaign.
正解：A
解説：
C: They can use 10 to 15 of the highest convening key words from your Search campaign.
Using high-performing keywords from Search campaigns in Custom Audiences ensures you reach users with proven interest in your products.
This will increase the amount of conversions that are tracked.
質問 # 16
The marketing team for a wildlife conservation effort is setting up a Video action campaign to drive online donations on their website. What actions should they take to achieve their goal?
- A. Use only one version of their ad, and make sure it's less than 10 seconds long.
- B. Use only one version of their ad, and make sure it's at least 10 seconds long.
- C. Test multiple variants of their ads, and make sure they're at least 10 seconds long.
- D. Test multiple variants of their ads, and make sure they're less than 10 seconds long.
正解：C
解説：
A: Test multiple variants of their ads, and make sure they're at least 10 seconds long.Testing multiple ad variants allows for optimization based on performance.
Longer ads (at least 10 seconds) provide sufficient time to convey the message and encourage donations.
質問 # 17
Mixing ad formats is a good idea, and you know that. But which mix of awareness ad formats should you use if your goal is efficient reach?
- A. Masthead ads and non-skippable in-stream ads
- B. Skippable in-stream ads and non-skippable in-stream ads
- C. Skippable in-stream ads and bumper ads
- D. Masthead ads and bumper ads
正解：C
解説：
C: Skippable in-stream ads and bumper ads:Skippable in-stream ads offer broad reach and cost-effectiveness.
Bumper ads provide short, impactful messages that reinforce brand awareness.
This combination efficiently reaches a wide audience.
Masthead ads are expensive, and non-skippable ads can be intrusive.
質問 # 18
Your Google Video campaign is driving awareness of a new service your company will soon release, and you're considering inflating your target cost-per-thousand impressions (tCPM) bid to achieve that goal. Why should you avoid inflating the tCPM bid for your new campaign? 1
- A. Because inflation might cause too many impressions of the same ads to serve to the same users.
- B. Because inflation may prevent other campaigns in the account from running for the entirety of their ad schedules.
- C. Because inflation could result in the budget depleting faster without increasing unique reach.
- D. Because inflation will likely result in the targeting of irrelevant demographics and placements.
正解：A
解説：
A: Because inflation might cause too many impressions of the same ads to serve to the same users.
Inflating the tCPM bid can lead to excessive frequency, where the same users see your ads too many times, resulting in ad fatigue and potential annoyance.
While option B is also a potential issue, option A is the primary reason to avoid inflating tCPM.
質問 # 19
The owner of a music store wants to increase awareness for his store, and has been told that Google's Video solutions can assist him. How can Google's Video solutions assist the store owner with Video campaigns?
- A. Google's Video solutions automatically create video assets based on the content of the domain being advertised.1.
www.questionai.com
www.questionai.com - B. Google's Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis. 1
- C. Google's Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
- D. Google's Video solutions use machine learning to set budgets and bids within 24 hours of setting a Video campaign live.
正解：C
解説：
A: Google's Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
Google Ads Video campaigns guide users through the setup process based on their chosen marketing objective.
This simplifies campaign creation and ensures alignment with goals.
The other options are not primary benefits of Google's Video solutions.
質問 # 20
After running a Google Video campaign for awareness with video ads that are 30 seconds long, you want to remarket to your audience with memorable, shorter video ads. What video ad format should you use to achieve this goal?
- A. Masthead ads
- B. Bumper ads
- C. In-feed video ads
- D. Non-skippable in-stream ads
正解：B
解説：
D: Bumper ads:Bumper ads are 6-second, non-skippable video ads, ideal for delivering short, memorable messages.
They are perfect for remarketing and reinforcing brand recall after longer awareness campaigns.
Masthead ads are for large-scale awareness, non-skippable in-stream ads are longer, and in-feed video ads are for discovery.
質問 # 21
You want to track conversions for your Video action campaign, but you're worried that your campaign won't track some conversions because many customers take extra time to make a final decision on their purchases.
What conversion tracking best practice should you follow to make sure you accurately measure conversions?
- A. You should send a survey to existing customers asking about their checkout experience.
- B. You should extend the conversion window to be longer.
- C. You should ask store visitors where they heard about your company.
- D. You should compare video ad interactions against the timing of completed sales.
正解：B
解説：
B: You should extend the conversion window to be longer.Extending the conversion window allows Google Ads to attribute conversions that occur after a longer period of time following an ad interaction.
This is crucial for products with longer purchase cycles.
The other options are valid ways to gather information, but extending the conversion window directly addresses the issue of delayed conversions.
質問 # 22
A marketing manager has multiple video assets to work with and wants to create a Google Video campaign to grow interest in a product with as many relevant people as possible. What action should they take to help achieve this goal?
- A. Use video ad sequencing and target CPM bidding.
- B. Select the best creative asset and run a single ad.
- C. Use masthead ads for a major sales promotion.
- D. Use bumper ads on competitive video content.
正解：A
解説：
B: Use video ad sequencing and target CPM bidding:Video ad sequencing allows you to tell a story across multiple video ads, guiding users through a narrative and increasing engagement.
Target CPM (tCPM) bidding optimizes your bids to show your ads to as many relevant people as possible within your target cost per thousand impressions.
Combining these strategies maximizes reach and interest by presenting a coherent story to a broad audience.
Option A is incorrect because using one asset limits reach and engagement. Option C and D are incorrect because masthead ads are expensive and best for large scale awareness, and bumper ads are too short to grow interest.
質問 # 23
An account manager is trying to determine a target cost-per-thousand impressions (tCPM) bid for their new awareness Video campaign, but they're unsure what to base the figure on. What's a valid way for them to determine the tCPM for the business new Video campaign?
- A. Slightly inflate the average amount the account manager is willing to bid for this campaign.
- B. Use the estimate in the traffic estimator during campaign setup.
- C. Decide on the highest amount they're willing to pay for this campaign
- D. Slightly inflate the estimate in the traffic estimator during campaign setup.
正解：C
解説：
D: Decide on the highest amount they're willing to pay for this campaign.
The tCPM bid should reflect the maximum amount the advertiser is willing to pay for 1,000 impressions.
It should be based on the value of reaching the target audience and the campaign's budget.
Traffic estimators can be useful, but the final decision should be based on the advertiser's maximum willingness to pay.
質問 # 24
A business owner is interested in running an awareness Video campaign and wants to know whether the campaign shifted user perception or behavior toward their products. What measurement solution should they use to find this information and when should they implement it?
- A. Brand Lift, after the campaign receives over 1,000 clicks.
- B. Active View, after the campaign receives over 1,000 clicks.
- C. Brand Lift, before the campaign delivers any impressions.
- D. Active View, before the campaign delivers any impressions.
正解：C
解説：
C: Brand Lift, before the campaign delivers any impressions.
Brand Lift studies measure the impact of video campaigns on brand perception and behavior.
Setting up the study before the campaign starts allows for accurate measurement of changes in brand metrics.
Active View measures viewability, not brand perception.
質問 # 25
Which audience solution would you use to reach male users who are 18 to 24 years old with the help of a Google Video campaign?
- A. Life Events
- B. Custom Audiences
- C. Demographics and Detailed Demographics
- D. Affinity Audiences
正解：C
解説：
Comprehensive and Detailed Demographics
A: Demographics and Detailed Demographics
Demographics targeting allows you to reach users based on age, gender, parental status, and household income.
This is the most direct way to reach a specific demographic group like males aged 18 to 24.
The other audience solutions do not directly target age and gender in the same way.
質問 # 26
If the marketing goal of your Google Video campaign is product and brand consideration, what solutions should you use to effectively achieve that goal?
- A. Skippable in stream ads and CPV bidding
- B. Skippable in stream ads and CPM bidding
- C. Bumper ads and CPV bidding
- D. Bumper ads and CPM bidding
正解：A
解説：
C: Skippable in stream ads and CPV bidding
Skippable in-stream ads allow for longer form content, which is needed for product and brand consideration.
CPV bidding allows payment to only occur when a user watches the add.
質問 # 27
A business owner wants to measure the unique reach and frequency in their awareness Video campaign. What insight will they glean?
- A. They'll get to see the terms people were searching for when seeing their ads.
- B. They'll measure lift and ad recall metrics, which are closer to marketing goals than traditional metrics like clicks and impressions.
- C. They'll see how many ads served to how many people and how many times, across devices and formats.
- D. They'll evaluate media efficiency by measuring the share of impressions the user may have a chance to see.
正解：C
解説：
C: They'll see how many ads served to how many people and how many times, across devices and formats.
Unique reach and frequency metrics provide insights into the number of unique users reached and the average number of times they saw the ads.
This helps understand the effectiveness of the campaign in reaching the target audience.
The other options describe other metrics or analyses.
質問 # 28
A florist chain is looking to generate as much awareness as they can before their special roses go into bloom.
They only have two and a half weeks to achieve this with the assistance of a Google Video campaign using
"Brand awareness and reach" as the campaign goal. Which budget type should the florist chain use, and why?
- A. 'Campaign total,' because Google Ads will try to spend their total budget evenly over the duration of their campaign.
- B. 'Daily,' because Google Ads will spend their total budget faster than 'Campaign total' will.
- C. 'Daily,' because Google Ads will try to spend their total budget evenly over the duration of their campaign.
- D. 'Campaign total,' because Google Ads will spend their total budget faster than daily will.
正解：B
解説：
B: 'Daily,' because Google Ads will spend their total budget faster than 'Campaign total' will:Using a daily budget allows Google Ads to spend your budget more aggressively each day, maximizing impressions within the limited timeframe.
A campaign total budget will try to distribute the budget evenly, which is not ideal for a short, high-impact campaign.
質問 # 29
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