
2025年最新の実際に出るGoogle-Ads-Video問題集テストエンジン試験問題はここにある
更新された公式資料はGoogle-Ads-Video認証済みのGoogle-Ads-Video問題集PDF
質問 # 28
An account manager is setting up a Video campaign to grow consideration. What ad formats should they expect to run?
- A. Skippable in-stream ads and in-feed video ads
- B. Non-skippable in-stream ads and mastheads
- C. Non-skippable in-stream ads and in-feed video ads
- D. Skippable in-stream ads and bumper ads
正解:A
解説:
D: Skippable in-stream ads and in-feed video ads:
Skippable in-stream ads allow for longer-form content and storytelling, which is ideal for consideration.
In-feed video ads appear in YouTube search results and watch next feeds, capturing users actively seeking information.
Bumper ads are too short to convey detailed information, and mastheads are used for large scale awareness.
質問 # 29
A marketing manager wants to reach and engage with potential customers via a Google Video campaign.
What first step do they need to complete to get started?
- A. Build a list of relevant keywords.
- B. Link Google Ads to their YouTube channel.
- C. Prepare a manual bidding strategy.
- D. Install a video code on their website.
正解:B
解説:
B: Link Google Ads to their YouTube channel.
Linking the Google Ads account to the YouTube channel is essential for running video campaigns.
It allows for uploading and managing video ads, as well as tracking performance.
The other steps are important but come after linking the accounts.
質問 # 30
Using a Video action campaign, a retailer is setting up conversion tracking to measure the campaign results.
Although the important user interactions that create conversions are already being captured, the retailer isn't sure what other tracking events they might obtain. How can they further optimize their campaign?
- A. They can implement automatic placements from their existing Display campaign.
- B. They can disable non-skippable in-stream ads.
- C. They can set bumper ads as their preferred ad type.
- D. They can use 10 to 15 of the highest convening key words from your Search campaign.
正解:D
解説:
C: They can use 10 to 15 of the highest convening key words from your Search campaign.
Using high-performing keywords from Search campaigns in Custom Audiences ensures you reach users with proven interest in your products.
This will increase the amount of conversions that are tracked.
質問 # 31
A consumer goods company wants to build awareness and recall for their brand. How can a Google Video campaign help achieve this goal?
- A. By reaching potential customers and keeping the brand top of mind.
- B. By influencing potential customers in opinion shaping moments.
- C. By surfacing comparisons to potential customers in similar businesses.
- D. By reaching potential customers in decision making moments.
正解:A
解説:
D: By reaching potential customers and keeping the brand top of mind.
Awareness campaigns aim to increase brand recognition and recall.
Google Video campaigns help reach a broad audience and reinforce brand messaging.
The other options describe other marketing goals.
質問 # 32
You're using Custom Audiences for a Video action campaign. How can you get the most value from that audience solution?
- A. By using 10 to 15 of the highest converting keywords from your Search campaign.
- B. By disabling non-skippable in-stream ads.
- C. By setting bumper ads as your preferred ad format for the campaign.
- D. By implementing automatic placements from your existing Display campaign.
正解:A
解説:
A: By using 10 to 15 of the highest converting keywords from your Search campaign.
Custom Audiences allow you to target users based on their search activity.
Using high-performing keywords from Search campaigns ensures you reach users with proven interest in your products.
The other options don't leverage the power of search intent.
質問 # 33
You want to get recommendations for features, settings, and solutions for your Google Video campaign. How can you get the information you need when setting up a campaign?
- A. By linking Google Ads to your YouTube channel.
- B. By setting up a budget for the new campaign.
- C. By uploading at least one video to YouTube.
- D. By selecting a campaign goal.
正解:D
解説:
D: By selecting a campaign goal.
Choosing a campaign goal informs Google Ads about your marketing objectives.
This allows Google Ads to provide relevant recommendations for features, settings, and solutions.
The other options are necessary steps, but selecting a goal is the primary driver for recommendations.
質問 # 34
A business owner wants to measure the unique reach and frequency in their awareness Video campaign. What insight will they glean?
- A. They'll get to see the terms people were searching for when seeing their ads.
- B. They'll evaluate media efficiency by measuring the share of impressions the user may have a chance to see.
- C. They'll see how many ads served to how many people and how many times, across devices and formats.
- D. They'll measure lift and ad recall metrics, which are closer to marketing goals than traditional metrics like clicks and impressions.
正解:C
解説:
C: They'll see how many ads served to how many people and how many times, across devices and formats.
Unique reach and frequency metrics provide insights into the number of unique users reached and the average number of times they saw the ads.
This helps understand the effectiveness of the campaign in reaching the target audience.
The other options describe other metrics or analyses.
質問 # 35
What audience solution would you use if you were building a Google Video campaign for a music school that wanted to grow consideration for a new class tailored to advanced musicians?
- A. Custom Audiences
- B. Life Events
- C. Affinity Audiences
- D. Customer Match
正解:A
解説:
A: Custom Audiences:
Custom Audiences allow you to target users based on their specific interests and search activity.
This is ideal for reaching advanced musicians by targeting relevant keywords and websites.
The other options are broader targeting solutions.
質問 # 36
An account manager decides to use Custom Audiences for their new Video action campaign. What implementation suggestion would you recommend?
- A. Layer as many audience types as possible within the same ad group.
- B. Combine their Custom Audiences with Demographic Audiences in the same ad group.
- C. Use five of their best-converting placements from their Display campaigns.
- D. Use 10 to 15 of the best-converting keywords from their Search campaigns.
正解:D
解説:
B: Use 10 to 15 of the best-converting keywords from their Search campaigns.
Custom Audiences allow you to target users based on their search activity.
Using high-performing keywords from Search campaigns ensures you reach users with proven interest in your products.
The other options are not optimal strategies for Custom Audiences.
質問 # 37
If the marketing manager of a catering company is focusing on driving as many orders as possible on a weekly basis with a Video action campaign, which of the following creative implementations should they use?
- A. Explain the company's background during the first half of their video.
- B. Use ''Sign up to our newsletter' as the primary call to action.
- C. Address the viewer's desire for food in the first five to 10 seconds of the video.
- D. Add as much diverse imagery and language as possible throughout the ad to hold the viewer's attention.
正解:C
解説:
B: Address the viewer's desire for food in the first five to 10 seconds of the video.
Capturing attention quickly is crucial for driving immediate action.
Addressing the viewer's desire for food at the beginning increases the likelihood of them placing an order.
The other options are not as effective for immediate conversion.
質問 # 38
A fitness studio has created a Video campaign and wants to measure their consideration campaign with the help of a Brand Lift study. At what point should the fitness studio set up the study in order to create optimal control and exposed groups?
- A. Once the campaign first begins to start serving impressions.
- B. After the campaign's end date has been met.
- C. Before the campaign serves any impressions.
- D. After two weeks of the campaign first serving impressions.
正解:C
解説:
C: Before the campaign serves any impressions:Brand Lift studies require a control group (users who don't see your ads) and an exposed group (users who do).
Setting up the study before the campaign starts allows Google to properly establish these groups, ensuring accurate measurement.
Starting the study after impressions serve will not produce accurate data.
質問 # 39
Having relied on Google Search campaigns in the past, the marketing team at a leading catering business now wants to take advantage of a Google Video campaign with a "Sales" campaign goal. What's the benefit of creating their Google Video campaign in the same account as their Google Search campaigns?
- A. Preventing Google ads from double counting conversions.
- B. Avoiding double serving ads in the Google Search results.
- C. Enabling Video ad extensions within their Google Search campaign ads.
- D. Receiving a reduction on their average cost-per-view.
正解:A
解説:
B: Preventing Google ads from double counting conversions.
Keeping campaigns in the same account allows Google Ads to accurately track conversions across different campaign types.
This prevents attributing the same conversion to multiple campaigns, ensuring accurate reporting.
The other options are not direct benefits of keeping campaigns in the same account.
質問 # 40
A business owner is interested in running an awareness Video campaign and wants to know whether the campaign shifted user perception or behavior toward their products. What measurement solution should they use to find this information and when should they implement it?
- A. Brand Lift, before the campaign delivers any impressions.
- B. Active View, before the campaign delivers any impressions.
- C. Brand Lift, after the campaign receives over 1,000 clicks.
- D. Active View, after the campaign receives over 1,000 clicks.
正解:A
解説:
C: Brand Lift, before the campaign delivers any impressions.
Brand Lift studies measure the impact of video campaigns on brand perception and behavior.
Setting up the study before the campaign starts allows for accurate measurement of changes in brand metrics.
Active View measures viewability, not brand perception.
質問 # 41
Mixing ad formats is a good idea, and you know that. But which mix of awareness ad formats should you use if your goal is efficient reach?
- A. Skippable in-stream ads and non-skippable in-stream ads
- B. Skippable in-stream ads and bumper ads
- C. Masthead ads and non-skippable in-stream ads
- D. Masthead ads and bumper ads
正解:B
解説:
C: Skippable in-stream ads and bumper ads:Skippable in-stream ads offer broad reach and cost-effectiveness.
Bumper ads provide short, impactful messages that reinforce brand awareness.
This combination efficiently reaches a wide audience.
Masthead ads are expensive, and non-skippable ads can be intrusive.
質問 # 42
A company is looking to grow consideration of their products in their potential customers' purchase cycles.
Why is a Google Video campaign an appropriate method to meet their goals?
- A. Because online video lets consumers browse large product and service inventories they may want to purchase form.
- B. Because consumers use online video to seek out the best deals on specific products and services.
- C. Because consumers use online video for information gathering before making a purchase.
- D. Because online video lets consumers quickly compare similar businesses at once.
正解:C
解説:
C: Because consumers use online video for information gathering before making a purchase.
Video is a powerful medium for educating and informing potential customers about products and services.
This is crucial for the consideration phase of the purchase cycle.
Options A, B, and D are valid uses of online video, but information gathering is most directly related to consideration.
質問 # 43
An account manager is trying to determine a target cost-per-thousand impressions (tCPM) bid for their new awareness Video campaign, but they're unsure what to base the figure on. What's a valid way for them to determine the tCPM for the business new Video campaign?
- A. Use the estimate in the traffic estimator during campaign setup.
- B. Decide on the highest amount they're willing to pay for this campaign
- C. Slightly inflate the estimate in the traffic estimator during campaign setup.
- D. Slightly inflate the average amount the account manager is willing to bid for this campaign.
正解:B
解説:
D: Decide on the highest amount they're willing to pay for this campaign.
The tCPM bid should reflect the maximum amount the advertiser is willing to pay for 1,000 impressions.
It should be based on the value of reaching the target audience and the campaign's budget.
Traffic estimators can be useful, but the final decision should be based on the advertiser's maximum willingness to pay.
質問 # 44
You tried using Reach Planner to create a forecast for your new awareness Video campaign, but the campaign results were very different from the media plan numbers provided by the Reach Planner forecast. Why did this mismatch occur between campaign results and forecast data?
- A. Because you used Reach Planner during the least optimal time of day.
- B. Because Reach Planner forecasts aren't compatible with Video campaigns for any marketing objective.
- C. Because Reach Planner forecasts aren't compatible with awareness campaigns.
- D. Because you built a campaign that didn't match the plan settings in Reach Planner.
正解:D
解説:
B: Because you built a campaign that didn't match the plan settings in Reach Planner.
Reach Planner forecasts are based on the settings you input, such as budget, targeting, and frequency.
If the actual campaign settings differ, the results will also differ.
Reach Planner is compatible with video campaigns, including awareness campaigns.
質問 # 45
A winery is preparing a Video action campaign intended to attract customers to their website for their holiday sale. Which of the following creative best practices should they implement to encourage consumer interaction?
- A. Link your Google Ads account to your Google Merchant Center account.
- B. Add location extensions to focus on selected geographic locations.
- C. Have a clear call-to-action such as "Learn more."
- D. Reach a broad audience with Dynamic video ads.
正解:C
解説:
C: Have a clear call-to-action such as "Learn more."A clear call-to-action (CTA) directly prompts viewers to take the desired action, such as visiting the website.
This is essential for driving conversions in a Video action campaign.
While other options might be useful in certain scenarios, a clear CTA is a fundamental best practice.
質問 # 46
To find out how users' interactions with your video ads leads to product sales, what feature of Video action campaign would you use?
- A. You'd use smart bidding.
- B. You'd use Custom Intent Audiences.
- C. You'd use conversion tracking.
- D. You'd use click-through rate.
正解:C
解説:
A: You'd use conversion tracking.
Conversion tracking allows you to measure the specific actions users take after interacting with your ads, such as product sales.
This provides insights into the effectiveness of your video ads in driving conversions.
The other options are not directly related to measuring sales.
質問 # 47
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最新版無料体験を掴み取れ!Google Google-Ads-Video問題集PDFは更新された:https://www.goshiken.com/Google/Google-Ads-Video-mondaishu.html
最新リリースのGoogle-Ads-Video問題集はGoogle Ads認証済み:https://drive.google.com/open?id=16F1Q1n95QTpDKzb7LMlIEQQzlnT6AQAy