試験問題集でMarketing-Cloud-Consultant練習で無料最新のSalesforce練習テスト
Marketing-Cloud-Consultant試験問題、リアルMarketing-Cloud-Consultant練習問題集
Salesforce Marketing-Cloud-Consultant 認定試験の出題範囲：
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質問 122
A customer wants to segment point of sale system data stored in Marketing Cloud with data from the Contact and Campaign objects in Salesforce.
Which two tools should be used? Choose 2 answers
- A. SQL Query Activity
- B. Synchronized Data Extensions
- C. Salesforce Reports
- D. Filter Activity
正解: A,B
質問 123
Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
- A. Campaign Email Tracking Report
- B. Account Send Summary Report
- C. Email Performance Over Time Report
- D. Email Send Report
正解: A
質問 124
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced SFTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Which method should be used to automate their monthly promotional email?
- A. Create a scheduled monthly automation which includes an Import File Activity and triggered send.
- B. Create a file drop automation which includes an Import File Activity and Send Email Activity.
- C. Create a scheduled daily automation which includes an Import File Activity and Send Email Activity.
- D. Create a file drop automation which includes an Import File Activity and triggered send.
正解: B
解説:
Explanation
Explanation:
Since Time is not fixed, its triggered Automation and User Initiated. Triggered send is used for transactional message.
質問 125
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?
- A. Import Activity > Decision > Journey Activities
- B. Query Activity > API Event > Automation Studio Activities
- C. Query Activity > Data Extension Entry Source > Journey Activates
- D. Salesforce Entry Event > Query Activity > Automation Studio Activities
正解: B
質問 126
Northern Trail Outfitters (NTO) wants to use dynamic content within their emails to provide customers with more personalized communications. This includes using a Dynamic Sender Profile to customize the From Name and From Email Address to use the regional store manager's information. If a new manager is assigned to a region, NTO only wants to update the information in one place.
What data should a consultant ensure exists within Marketing Cloud in order to facilitate this?
- A. Region code, regional store manager's name, and email address for each customer.
- B. Each customer's region code and the manager's name and email address for each region code.
- C. Name and email address for each regional store manager stored on a lookup table.
- D. Regional store manager's name and email address for each customer.
正解: B
質問 127
How do you use data designer to link the web analytics data to your subscriber data?
正解:
解説:
Use a marketing cloud data extension
質問 128
Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly bais?
(Choose 2 answers)
- A. File Drop Starting Source
- B. %%BASEFILENAME_FROM_TRIGGER%%
- C. Scheduled Starting Source
- D. %%BASEFILENAME_FROM_FILEDROP%%
正解: A,B
質問 129
A customer has an eCommerce site and Imports data into three data extensions daily; 'Orders', 'Order_Details' and 'Products' the data extension contains the following information:
* Orders: OrderId, CustomerId, OrderNumber, OrderDate, OrderTotal, GrandTotal
* Order_Details: ProductId, OrderId, Qty, UnitPrice, ExtendedPrice, Discount
* Products: ProductId, SKU, Name, Description, Cost, Price
What two actions should be taken in Data Designer?
- A. Create a one-to-one relationship between Orders and order_Details
- B. Create a one-to-one relationship between Order_Details and Products
- C. Create a one-to-one relationship between the contact record and Order_Details
- D. Create a one-to-many relationship between Orders and Order_Details
正解: B,C
質問 130
A customer has several values that need to be used in the body of an email send:
* The data would be stored in a reference data extension, related on SubscriberKey.
* There may be one or more records for each subscriber.
* The audience is generally over 1 million subscribers.
* The content is time sensitive and should be sent as quickly as possible.
* The customer is not using "catch and release" sending.
* The reference data extension contains 25 columns.
Which method should be used?
- A. Server Side Javascript a single LookupOrderedRows Function
- B. AMPscript a single LookupOrderedRows Function
- C. AMPscript a single Lookup Function
- D. Dynamic content via the Dynamic Content Wizard
正解: B
質問 131
The customer has the following requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from MC
* Output files must meet the specific requirements for the data warehouse
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?
- A. Extract activity of tracking extracts that combines data into required file -> Transfer activity
- B. Report activity that generates recent send summary report -> Report delivered directly to FTP
- C. Extract activity of data view tables -> Query activity to create the required file -> Transfer activity
- D. Query activity to pull data view information -> Extract activity of data extension -> Transfer activity
正解: A
質問 132
A user receives a message stating that there is an error binding data bound member when testing an Entry Event in Journey Builder.
What can a user do to ensure that contacts enter this interaction successfully based on the error message?
(Choose two.)
- A. Make sure the contact is above the High Water Mark on the source data.
- B. Import new subscribers to the All Subscribers table.
- C. Select a source DE with a root relationship to the contact.
- D. Fire the event in both Automation Studio and the Entry Event.
正解: A,C
質問 133
As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?
- A. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
- B. Build an email as one image, with all text saved in the brand font.
- C. Use a web-safe font for text that closely matches the brand's custom font.
- D. Build an email using multiple images, with all text saved in the brand font.
正解: C
質問 134
ABC Company has to import a file that will be different every time.
What method should be used?
- A. Update Only
- B. Add Only
- C. Add/Update
- D. Overwrite
正解: D
解説:
In overwrite everything is changed. Removed and then added.
質問 135
A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer's expiration date is included in the data file.
What component should the customer's solution include?
Choose 3 answers
- A. Triggered Send
- B. Automation Studio
- C. Template-based emails
- D. Suppression list
- E. Data Filter
正解: B,C,E
質問 136
NTO wants not only to send to their best customers, but also those most likely to buy.
What data will be helpful to send out an email which increases purchase frequency? Choose All that apply
- A. last purchase date
- B. proximity to store
- C. conversion rate
- D. lifetime purchase value
正解: A,C,D
質問 137
What are the similarities between Automation Studio and Journey Builder?
- A. Fire an event from Automation Studio to Journey Builder
- B. Ability to define an email send
- C. Have duration plus wait activity
正解: A
質問 138
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