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セールスフォースマーケティングクラウドコンサルタントは、セールスフォースのマーケティングクラウドソリューションを実装する専門家向けに設計された認定試験です。この試験は、マーケティング自動化ツールに精通し、自己の組織に有効なマーケティング戦略を開発できる個人を対象としています。この認定試験は、Salesforce Marketing Cloudを使用してマーケティングキャンペーンを実装・管理するために必要な知識とスキルを検証します。
質問 # 74
A financial company wans to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed the previous week. The company has shared the following:
*Payment.csv will arrive on the Enhanced SFTP each Monday at 1 a.m.
*Payments.csv will be encrypted.
*Payments.csv will contain data from the previous week.
*Late payment notices will be sent each Monday at noon.
*They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send.
Which automation sequence represents a viable solution?
- A. File Transfer > Import File > Filter > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
- B. Import File > File Transfer > SQL Query > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
- C. File Transfer > Import File > Filter > Wait > Send Email > SQL Query > Wait > Data Extract > File Transfer
- D. File Transfer > File Transfer > Import File > SQL Query > Wait > Send Email > SQL Query > File Transfer
正解：B
質問 # 75
A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.
What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits? Choose 2
- A. Upgrade the Marketing Cloud Account to ConnectedApp Authentification
- B. Share Sales Cloud user licenses across Marketing Cloud users
- C. Filter target audiences based on mapped profile attributes to reduce Bulk API calls
- D. Use Data Stream to sync object data into a Data Extension in the Marketing Cloud
正解：B、C
質問 # 76
A customer has several values that need to be used in the body of an email send:
* The data would be stored in a reference data extension, related on SubscriberKey.
* There may be one or more records for each subscriber.
* The audience is generally over 1 million subscribers.
* The content is time sensitive and should be sent as quickly as possible.
* The customer is not using "Catch and release" sending.
* The reference data extension contains 25 columns.
What method should be used?
- A. Dynamic content via the Dynamic Content Wizard.
- B. AMPscript a single Lookup Function.
- C. AMPscript a single LookupOrderRows Function.
- D. Server side JavaScript a single LookupOrderedRows Function.
正解：C
解説：
AMPscript can simply and efficiently handle inline personalization or simple IF ELSE statements. Dynamic content is a set of predefined content elements that are displayed based on the value a specific recipient bears in a specific field / attribute AMPscript Lookup rows fetch dynamically content from a data extension based on the attribute that serves as the key value.
質問 # 77
ABC Company has to import a file that will be different every time.
What method should be used?
- A. Add/Update
- B. Add Only
- C. Overwrite
- D. Update Only
正解：C
解説：
In overwrite everything is changed. Removed and then added.
質問 # 78
Which two statements are correct about Send Logging? Choose 2 answers
- A. A business unit can support up to three Send Logs.
- B. Send Log data extensions are archived automatically based on retention settings.
- C. AMPscript can be used to pull data from Send Logs for use within emails.
- D. SQL Query Activities can reference Send Logs in combination with system data views.
正解：C、D
解説：
Send Log data extensions are never archived. Its deleted. A business unit can support only one Send Log.
質問 # 79
Northern Trail Outfitters has configured Reply Mall Management to handle manual unsubscribe requests.
However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like "take me off your list" or "opt out".
How could this behavior be corrected'
- A. Ensure the two phrases are added to a filtered keyword list
- B. Ensure "Common Misspellings" Is selected as one of the Reply Filters
- C. Ensure the two phrases are added the "Filtered Keywords" data extension
- D. Ensure the DNS Record Redirect is correctly configured
正解：A
解説：
Explanation
A filtered keyword list is a list of words or phrases that trigger an automated response when a subscriber replies with them to an email. For example, if "take me off your list" or "opt out" are added to a filtered keyword list with an unsubscribe action, any subscriber who replies with those phrases will be automatically unsubscribed from future emails. This can help NTO handle manual unsubscribe requests more efficiently and avoid sending unwanted emails to their customers. References:
https://help.salesforce.com/articleView?id=sf.mc_es_reply_mail_management.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_es_create_a_filtered_keyword_list.htm&type=5
質問 # 80
Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months.
Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.
What approach should be recommended?
- A. A new Sender Authentication Package should be used for NTO.
- B. A Private Domain should be applied to the parent business unit.
- C. A Private Domain should be applied to the child business unit.
- D. A Sender Authentication Package should be used for CloudKicks.
正解：D
解説：
Explanation
To use a custom sending domain and maintain deliverability for Cloud Kicks, Northern Trail Outfitters should use a Sender Authentication Package (SAP) for Cloud Kicks. A SAP is a tool that allows marketers to authenticate their emails with their own domain name and branding elements, such as links and images. A SAP also helps improve deliverability by increasing sender reputation and avoiding spam filters.
A new SAP for NTO is not needed, as they already have one for their existing brand. A private domain is not recommended for Cloud Kicks, as it does not provide full authentication or branding benefits as a SAP does.
References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_sender_authentication_package.htm&type=5
質問 # 81
NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.
What is the flow?
- A. Triggered Import - user initiated send (not scheduled)
正解：A
質問 # 82
A large retail group consists of a corporate team and several divisions operating under different brand names.
All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure.
What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? (Choose two.)
- A. Subscribers can be maintained at the Business Unit level.
- B. Email sends can be separated into Tracking folders for each brand.
- C. Brands can set their own physical address and SAP.
- D. User roles can be customized to allow or deny specific permissions.
正解：A、C
解説：
Explanation
質問 # 83
A customer has an eCommerce site and imports Data into three data extensions daily: 'Orders,'
'Order_Details,' and 'Products.' The data extensions contain the following information:
*Orders: OrderId, CustomerId, OrderNumber, OrderDate, OrderTotal, GrandTotal
*Order_Details: ProductId, OrderId, Qty, UnitPrice, ExtendedPrice, Discount
*Products: ProductId, SKU, Name, Description, Cost, Price
Which two relationships should be established in Data Designer? Choose 2 answers
- A. One-to-one relationship between Orders and Order_Details
- B. One-to-one relationship between Order_Details and Products
- C. One-to-one relationship between the contact record and Order_Detail
- D. One-to many relationship between Orders and Order_Details
正解：B、C
質問 # 84
A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent.
What solution should a consultant recommend to meet the criteria?
- A. Create a Journey Goal to exit subscribers from the Journey.
- B. Create and enable a BLOCKOUT window In MobileConnect.
- C. Run an Import Definition at 12 a.m. to create a suppression list.
- D. Run a SQL Query at 12:30 a.m. to create a suppression list.
正解：B
解説：
Explanation
Creating and enabling a BLOCKOUT window in MobileConnect can be used to prevent SMS messages from being sent during certain hours of the day. A BLOCKOUT window is a time period during which no messages are sent or received by MobileConnect, regardless of when they were scheduled or triggered. References:
https://help.salesforce.com/articleView?id=sf.mc_moc_blockout_window.htm&type=5
質問 # 85
Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?
- A. Single Send journey with an API Event entry source
- B. Transactional Messaging API
- C. Triggered Send Definition
- D. Multi-Step journey with an API Event entry source
正解：C
質問 # 86
Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team.
How could they accomplish this?
- A. Check the Include Replies as Attachments'' box in the RMM settings.
- B. Query the RMM data view for the reply body and reference it from a data extension.
- C. Use RMM personalization strings to render the email reply body.
- D. Use RMM dynamic content blocks to render the email reply body.
正解：C
解説：
Explanation
Using RMM personalization strings to render the email reply body can be used to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team. RMM personalization strings are variables that can be inserted into auto-forwarded messages to display information from the original reply message, such as subject line, sender address, or reply body. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_reply_mail_management_personalization_strings.htm&ty
質問 # 87
A customer has several values that need to be used in the body of an email send.
* The data would be stored in a reference data extension, related on SubscriberKey
* There may be one or more records for each subscriber
* The audience is generally over 1 million subscribers
* The content is time sensitive and should be sent as quickly as possible
* The customer is not using "Catch and release" sending
* The reference data extension contains 25 columns
What method should be used
- A. Server side JavaScript a single LookupOrderedRows function
- B. AMPScript a single lookup function
- C. AMPScript a single LookupOrderRows function
- D. Dynamic content via the Dynamic content wizard
正解：C
質問 # 88
A customer wants to create a mobile app that requires users to log in or register before accessing their data.
Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
- A. All mobile app users will create additional Contacts in Marketing Cloud.
- B. User device data is unavailable in Contact Builder for up to 48 hours.
- C. Newly registered users will create additional Contacts in Marketing Cloud.
- D. Existing users will create additional Contacts in Marketing Cloud.
正解：C
解説：
Explanation
A contact is a person who interacts with a brand across one or more channels, such as email, mobile, web, etc.
A contact is identified by a contact key, which is usually the same as the subscriber key in Marketing Cloud or the contact or lead ID in Sales Cloud. When users register with the mobile app, they will create new contacts in Marketing Cloud with their device IDs as contact keys. However, these contacts will not be associated with their contact keys in Sales Cloud until they are synchronized through Marketing Cloud Connect, which can take up to 24 hours. Therefore, newly registered users will create additional contacts in Marketing Cloud until they are matched with their existing contacts in Sales Cloud. References:
https://help.salesforce.com/articleView?id=sf.mc_co_what_is_a_contact.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_co_implementing_contacts_in_the_marketing_cloud.htm&typ
質問 # 89
Northern Tril Outfitters wants to connect relational data into their Journey without overloading the entry data.
How should they connect the data?
- A. Data Designer
- B. Entry Source Data Extension
- C. Data Relationships
- D. Contact Configuration
正解：A
質問 # 90
A customer's web developer team is creating a form that will leverage a Marketing Cloud REST API endpoint to upsert rows into a data extension.
How should the consultant create an installed package in Marketing Cloud to facilitate this functionality?
- A. Instruct the web team to store the client ID and secret in the client-side code.
- B. Enable the package for all business units in the Marketing Cloud account.
- C. Ensure the package scope includes Read and Write permissions for data extensions.
- D. Create a separate installed package for each individual web form.
正解：C
解説：
Explanation
Creating an installed package in Marketing Cloud with Read and Write permissions for data extensions should be used to facilitate the functionality of upserting rows into a data extension using a REST API endpoint. An installed package is a container for one or more API integrations that provides authentication credentials and permissions for accessing Marketing Cloud resources. Read and Write permissions for data extensions allow the API integration to retrieve and modify data in data extensions. References:
https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/create_a_package.html
https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/data-extensions.html
質問 # 91
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