2022年最新の100%試験高合格率1D0-623問題集PDF
合格させる試験完全版1D0-623問題集56解答
質問 26
Which of the following is the chief disadvantage to using social media?
- A. You can gather information about what customers want in products.
- B. A company can lose control of how its corporate logo is used.
- C. In a crisis situation, a company's reputation can be damaged quickly.
- D. A company must establish policies covering social media usage and provide training
正解: C
質問 27
A marketing team has received a report that identifies several target audiences. They develop a plan to offer new products to the audiences based on the data in the report. What stage of social media mining is this?
- A. Data transformation
- B. Evaluation and interpretation
- C. Target data preprocessing
- D. Data mining and patterning
正解: C
質問 28
An airline customer service department needs to notify passengers when a flight is delayed. Which of the following is an example of a SMART goal mission statement for the customer service department?
- A. Notify passengers via text message within 15 minutes of flight delays
- B. Alert the baggage handling department to move bags to temporary storage
- C. Notify airport management to update departure boards hourly
- D. Alert passengers via text message about special offers on future flights
正解: B
質問 29
Which of the following is a benefit researching and social media personas for a business?
- A. Helps you keep the cost of purchasing social media ads to a minimum.
- B. Helps you identify the demographics of your current audience.
- C. Helps you identify problem areas in your campaign during the monitor and adjust phase.
- D. Helps you focus on who your main brand consumer is and seeing your products from their perspective.
正解: C
質問 30
The author, graphic designer and publisher of a series of graphic novels will be making appearances to sign their work at a major fan conference What would be the best strategy to attract the largest number of customers to the signing?
- A. Update their biographies on Linkedin
- B. Post images from the novels to Pinterest
- C. Share videos of previous signings on YouTube.
- D. Schedule an event on Facebook.
正解: C
質問 31
Stuart is the social media risk manager for an international drone enthusiasts association. He has noticed various chapters around the world using images and copyrighted materials. What shouldStuart do to ensure the association's social media sites are in compliance with the various legal regulations internationally?
- A. File a lawsuit against the users for posting copyrighted materials on his site.
- B. Require users to accept a terms-of-use license and privacy policy before they can post any content
- C. mail the users and request they show permission they are allowed to use the materials.
- D. Contact the owners of the copyrighted materials and request a fee to remove the materials from the sites.
正解: B
質問 32
A company noticed a recent spike in online posting about of their products. In response, they increased the amount of paid advertising for that particular product. However, sales of the product dropped by 75% in the next 3 months. Which big data value component was missing from the analysis about the spike?
- A. Choice the company used an inadequate data analysis system
- B. Complexity, data from multiple sources was poorly matched and imprecise.
- C. Confidence the combined data had insufficient certainty.
- D. Context; most if the posts were complaints about product performance.
正解: D
質問 33
Connie is the social media risk manager for a large retail shopping service. She has a comprehensive strategy to manage social media risks. She has implemented a program to train all departments within the company to be risk-aware. What tasks should she perform to ensure all departments are performing as expected?
- A. Monitor activities for risks, train employees to identify risks and search social media data to support discovery or legal questions.
- B. Identify control requirements for risk assessment, identity regulatory or financial risks and create reports that assess risks and suggest controls
- C. Create and revise policies for risk assessment, monitor activities for risks and create reports that assess risks and suggest controls
- D. Monitor activities for risks, measure and gather appropriate data and create reports that assess risks and suggest controls.
正解: A
質問 34
A self-employed motional speaker is active on several forms of social media including Twitter, Facebook and YouTube. However, he does not have the time or resources to maintain a presence on other social media site.
What is the most cost effective way to make sure potential customers can still reach him?
- A. Hire someone to create and maintain his online presence on other social media sites.
- B. Create placeholder pages that redirect visitors to his Web site or other social media sites.
- C. Expand his marketing efforts to reach potential customers through traditional marketing (direct mail advertising, etc)
- D. Ignore the other sites because his primary audience does not participate on them.
正解: B
質問 35
Bill owns a small, local video production company. His current customer base consists mostly of local musicians looking for live concert music videos and small start-up businesses in need of social media video advertising. His goal is to increase his bookings.When he creates a social media posting, which of the following messages would be an effective call to action?
- A. Watch this video compilation to see what services we have to offer.
- B. Message me for details
- C. Schedule a video shoot today, to receive a 10% discount
- D. Share this with all of your friends
正解: C
質問 36
Alice works in social media marketing for an established online shoe company.The company uses many simultaneous social media campaigns to encourage current and potential customers to purchase the latest fashion trends During which stage of these social media campaigns shouldAlicedefine her audience's positions in the social media funnel?
- A. Implementation and measurement
- B. Preparation
- C. Development
- D. Planning
正解: D
質問 37
The developers of a point-of-sale retail transaction software has a system error in their Web server. Users of the system were unable to upload data through their remote data entry service. The customer quickly grewangry about the situation and began posting negative comments on several popular social media sites and company's public message board. The company is in the response stage of managing the crisis. What should they do?
- A. Prepare an executive report on the crisis. with recommendations for organizational changes to prevent similar incidents in the future.
- B. Monitor the messages, to determine how many are posted, until the error Is corrected. Then contact the message posters privately by phone or e-mail.
- C. Post responses to the messages, explaining the problem and when it will be resolved.
- D. Remove all postings from their message board and publicly deny the error on the popular social media sites.
正解: C
質問 38
A small book publishing company wants to promote their titles through social media Which strategy would best support them?
- A. Cultivate a relationship with an online book club to share announcements and offer free books
- B. Offer low cost writing workshops scheduled as shareable events.
- C. Post videos of interviews with published authors bundled with "buy now" social commerce options.
- D. Auction signed copies of the books on retail shopping sites.
正解: A
質問 39
During which stages of the social media strategy planning cycle should you perform social media optimization (SMO)?
- A. Define strategies, implement; monitor and adjust; listen and analyze
- B. Implement, monitor and adjust, listen and analyze.
- C. Implement, monitor and adjust.
- D. Listen and analyze, identify the target audience, set goals, define strategies, implement, monitor and adjust
正解: D
質問 40
A yarn store is running an online group with several hundred members on a popular social media site to share newly developed patterns and projects. The group manager notices that only a few members are regularly posting. What can she do to encourage more people to share their projects?
- A. Create instructional videos of previously posted projects.
- B. Cross post new projects from a quiters group.
- C. Offer free yarn skeins to first time posters.
- D. Encourage the frequent posters to contribute more.
正解: C
質問 41
Drew is managing a social media advertising campaign. He has selected a popular social site. The site has a flat membership fee, plus a pay per-click fee. Drew will also be outsourcing the graphical design of the ads.
What information do you need to calculate the cost-per-click of the campaign?
- A. Graphic design cost, membership fee. pay-per-click fee and total clicks made.
- B. Total budget amount, pay-per-click fee and total clicks made.
- C. E-commerce site listing fees. Wet* site development costs and pay-per-click fees.
- D. Employee compensation, cost of goods sold and pay-per-click fee.
正解: B
質問 42
A major winter storm has closed a highway that runs through a national park The park service announces the closure on microblogging sites and major social media sites. They get several responses from park visitors requesting evacuation assistance.This behavior is commonly referred to as;
- A. crowfunding
- B. crowdrising.
- C. crowshapping
- D. crowsouring
正解: D
質問 43
A large grocery store chain has an print media operation. They publish weekly flyers to be inserted into newspapers. The also frequency send direct mail flyers. How can they best incorporate social media to their advertising mix?
- A. Post a link to their corporate Web site.
- B. Post the weekly coupon flyer as a PDF.
- C. Schedule promotionevents at various store locations.
- D. Post recipes with coupons for the ingredients.
正解: C
質問 44
A company specialization in Europeriver cruises wants to expand its business to ocean cruises. It has a growing base of followers on popular social media platforms. Which social media tool can they use to attract new followers who are interested in ocean cruising?
- A. Paid advertising
- B. Banner advertising
- C. Viral advertising
- D. Organic advertising
正解: D
質問 45
Jonathan works on the marketing team of a regional sporting goods retailer. He has been asked to give a short presentation at a company-wide meeting about the results of the marketing team's social media campaigns over the year. What type of social media report would be the most appropriate to use as the basis for this presentation?
- A. Campaign
- B. Community
- C. Executive
- D. Platform
正解: A
質問 46
A startup business is designing fabric patterns for the home fashion industry What kind of platforms will best meet the business' social media marketing needs?
- A. Photo oriented sites, such as Instagram or Pinterest
- B. Professional networking sites, such as Linkedin
- C. Microblogging sites, such as Twitter.
- D. Content sharing sites, such as Facebook or MySpace.
正解: A
質問 47
Ten is the Social Media Strategic for a large educational institution and is responsible for social media risks with their communicates. She has implemented a quarterly comprehensive evaluation and daily checks for threats and weaknesses. What stage require assigning probability levels to threatsTen is the Social Media Strategic for a large educational institution and is responsible for social media risks with their communicates.
She has implemented a quarterly comprehensive evaluation and daily checks for threats and weaknesses. What stage require assigning probability levels to threats?
- A. Monitor and revise
- B. Manage and mitigate
- C. Asses and evaluate
- D. Identify and resolve
正解: D
質問 48
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