CIW 1D0-623問題集で100%カバー率リアル試験問題（更新された56問あります)
リアル1D0-623問題集でリアルCIW問題集PDF
質問 16
A company noticed a recent spike in online posting about of their products. In response, they increased the amount of paid advertising for that particular product. However, sales of the product dropped by 75% in the next 3 months. Which big data value component was missing from the analysis about the spike?
- A. Choice the company used an inadequate data analysis system
- B. Complexity, data from multiple sources was poorly matched and imprecise.
- C. Confidence the combined data had insufficient certainty.
- D. Context; most if the posts were complaints about product performance.
正解: D
質問 17
Which of the following is the chief disadvantage to using social media?
- A. You can gather information about what customers want in products.
- B. A company can lose control of how its corporate logo is used.
- C. In a crisis situation, a company's reputation can be damaged quickly.
- D. A company must establish policies covering social media usage and provide training
正解: C
質問 18
A marketing team has received a report that identifies several target audiences. They develop a plan to offer new products to the audiences based on the data in the report. What stage of social media mining is this?
- A. Data transformation
- B. Evaluation and interpretation
- C. Target data preprocessing
- D. Data mining and patterning
正解: C
質問 19
A mid-sized technical company has an active presence on multiple social media sites. It hasa variety of followers who communicate regularly about products and industry information. The company wants to increase the size of its social network in order to increase sales and revenue. The company plans to add paid advertising, as well as leveraging their organic advertising What would help them choose the best platform to achieve their goals?
- A. Consolidate the multiple platforms, by migrating users into one network.
- B. Compare the advertising rates of multiple platforms and choose the least expensive one
- C. Select the best possible graphic designer to create eye-catching, compelling advertisements.
- D. Identify the most common characteristicsof their followers and select the platform that best targets them.
正解: C
質問 20
A fitness gym club has spent a significant amount of time and money building an online presence in social media. They have built pages on several platforms, gathered an audience and post content regularly. How can the club ensure they are staying on top of rapidly changing trends in social media?
- A. Start live streaming videos of exercise classes to encourage more people to join.
- B. Focus on analytic data from their current platforms to identify the customer preferences and demographics.
- C. Hire an outside company to take over customer communications on current social media platforms.
- D. Schedule quarterly or semi-annual reviews of social media trends to identify new opportunities.
正解: D
質問 21
During which stages of the social media strategy planning cycle should you perform social media optimization (SMO)?
- A. Define strategies, implement; monitor and adjust; listen and analyze
- B. Implement, monitor and adjust, listen and analyze.
- C. Implement, monitor and adjust.
- D. Listen and analyze, identify the target audience, set goals, define strategies, implement, monitor and adjust
正解: D
質問 22
A small book publishing company wants to promote their titles through social media Which strategy would best support them?
- A. Cultivate a relationship with an online book club to share announcements and offer free books
- B. Offer low cost writing workshops scheduled as shareable events.
- C. Post videos of interviews with published authors bundled with "buy now" social commerce options.
- D. Auction signed copies of the books on retail shopping sites.
正解: A
質問 23
Drew is managing a social media advertising campaign. He has selected a popular social site. The site has a flat membership fee, plus a pay per-click fee. Drew will also be outsourcing the graphical design of the ads.
What information do you need to calculate the cost-per-click of the campaign?
- A. Graphic design cost, membership fee. pay-per-click fee and total clicks made.
- B. Total budget amount, pay-per-click fee and total clicks made.
- C. E-commerce site listing fees. Wet* site development costs and pay-per-click fees.
- D. Employee compensation, cost of goods sold and pay-per-click fee.
正解: B
質問 24
A company can use statics from social media to predict behavior. What kind of big data strategy is this?
- A. Decision science
- B. Data exploration
- C. Social analysis
- D. Performance management
正解: B
質問 25
Mariah works for a local community organization and is creating a social media campaign to drive their followers to sign-up for their monthly e-mail newsletter. Which of the following would be the most effective way for her to optimize her social media campaign?
- A. Use the same post headlines and images across all platforms for brand uniformity. Use the same post multiple times over the course of the campaign in order to create a consistent message.
- B. Use headlines and images that are optimized for each platform. Post the information only once on each platform to avoid annoying the user base.
- C. Use multiple variations of the post over the duration of the campaign with catchy headlines and images that are tailored to each platform. Make sure to never use the exact post twice.
- D. Use descriptive headlines and text that give users as much information as possible. Use images that are optimized for each social media platform Use the same images each time the information is posted for brand consistency.
正解: C
質問 26
Which of the following is a social media optimization technique that can aid in search engine optimization?
- A. Share content from third parties that will engage users.
- B. Creating as many posts as possible, regardless of user engagement.
- C. Make sure all social media posts link back to your company's Web site.
- D. Filling out all social media profiles completely.
正解: D
質問 27
A self-employed motional speaker is active on several forms of social media including Twitter, Facebook and YouTube. However, he does not have the time or resources to maintain a presence on other social media site.
What is the most cost effective way to make sure potential customers can still reach him?
- A. Hire someone to create and maintain his online presence on other social media sites.
- B. Create placeholder pages that redirect visitors to his Web site or other social media sites.
- C. Expand his marketing efforts to reach potential customers through traditional marketing (direct mail advertising, etc)
- D. Ignore the other sites because his primary audience does not participate on them.
正解: B
質問 28
A well known CEO of a large company regularly makes keynote speeches at industry conferences. How can these presentation be made more social?
- A. Share them as live streaming events and invite the audience to ask questions, which the CEO will answer immediately.
- B. Contract with a reality television producer to create a short run series for cable broadcast.
- C. Record the speech and post it on the company's Web site with a text transcript.
- D. the format of the speeches to a question and answer panel with four to five participant
正解: A
質問 29
Connie is the social media risk manager for a large retail shopping service. She has a comprehensive strategy to manage social media risks. She has implemented a program to train all departments within the company to be risk-aware. What tasks should she perform to ensure all departments are performing as expected?
- A. Monitor activities for risks, train employees to identify risks and search social media data to support discovery or legal questions.
- B. Identify control requirements for risk assessment, identity regulatory or financial risks and create reports that assess risks and suggest controls
- C. Create and revise policies for risk assessment, monitor activities for risks and create reports that assess risks and suggest controls
- D. Monitor activities for risks, measure and gather appropriate data and create reports that assess risks and suggest controls.
正解: A
質問 30
A large grocery store chain has an print media operation. They publish weekly flyers to be inserted into newspapers. The also frequency send direct mail flyers. How can they best incorporate social media to their advertising mix?
- A. Post a link to their corporate Web site.
- B. Post the weekly coupon flyer as a PDF.
- C. Schedule promotionevents at various store locations.
- D. Post recipes with coupons for the ingredients.
正解: C
質問 31
A marketing company is developing a promotional service that it will offer to various clients.The service includes daily posts on popular social media platforms including information about selected products, a map of the client's current location and the dale/time the product is available.What kind of business client would best benefitfrom this social mediastrategy's?
- A. A mobile pet grooming service.
- B. A franchise restaurant company with 30 locations.
- C. An art gallery selling antique paintings.
- D. A gourmet food truck selling upscale sandwiches.
正解: C
質問 32
An airline customer service department needs to notify passengers when a flight is delayed. Which of the following is an example of a SMART goal mission statement for the customer service department?
- A. Notify passengers via text message within 15 minutes of flight delays
- B. Alert the baggage handling department to move bags to temporary storage
- C. Notify airport management to update departure boards hourly
- D. Alert passengers via text message about special offers on future flights
正解: B
質問 33
Which organization is likely to experience the highest impact of implementing an aggressive social media marketing campaign?
- A. A large financial services company providing payroll processing
- B. A circus performance troupe that travels the country
- C. A car manufacturer that makes trucks, sedans and hybrids
- D. A political campaign for mayor of a large city
正解: A
質問 34
Katie has launched a new natural makeup company and is looking to offer her lipstick line to potential new customers using a social media campaign She has recently seen her competitors successfully use influencers to help promote their products to new customers. What should she look for when trying to identify the right potential influencers for her audience?
- A. The 90/9/1 rule.
- B. The 80/20 rule
- C. Reach, relevance, and resonance.
- D. Promotion, sharing, and engagement
正解: D
質問 35
Which of the following is a benefit of social media auditing?
- A. Maintain a specific style and tone in future social media posts.
- B. Focus efforts on only the most important social media sites.
- C. Compare your social media presence to your competitors.
- D. Prevent bad data from entering the campaign decision making process.
正解: C
質問 36
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