あなたを合格させる試験には100%確認済みMarketing-Cloud-Email-Specialist試験問題 [Q47-Q63]

あなたを合格させる試験には100%確認済みMarketing-Cloud-Email-Specialist試験問題

Marketing-Cloud-Email-Specialist問題集PDFでMarketing-Cloud-Email-Specialistリアル試験問題解答

質問 # 47
Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company's website. The process does not have access to SFTP.
How should the automation be configured to run?

A. Schedule the automation to run hourly.
B. Trigger the automation via API.
C. Use a File Drop starting source.

正解：B

質問 # 48
A marketer is using list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute.
What tool will produce this audience?

A. SQL Query Activity
B. Audience Builder
C. Filters
D. Send Flow

正解：A

質問 # 49
A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and
send a series of emails. The emails received may vary based on each subscriber's engagement with previous
emails in the automation.
Which tool should a team with no SQL knowledge or support use?

A. Automation Studio
B. Predictive Email
C. Journey Builder
D. Scheduled Email Sends

正解：C

質問 # 50
Which send process can use Sender Profiles? (Choose 3)

A. Test Sends
B. Simple Automated Sends
C. User-Initiated Sends
D. Triggered Sends
E. Guided Sends

正解：B、D、E

解説：
efinitions
Triggered Send Definition - A triggered email is a message that Marketing Cloud sends to an individual subscriber
in response to a subscriber action. For example, sending a confirmation message after a customer makes a
purchase is a triggered email.
User Initiated Send - In Email Studio, create a user-initiated email message interaction to send to a user-initiated
subscriber list or data extension in your program.
A user-defined email message interaction occurs when you manually start the send, while a triggered message interaction
occurs in response to an action or API call. To put it in simpler words (TL/DR):
Triggered Send Definition - hit by API/Smart Capture to instantly send a 1:1 message. Usually used for Transactional
messages (receipt, shipping, etc) and inside of Journies.
User Initiated Send - a 1:Many job that mimics a manual Guided Send, but is preset to allow a single click execution
or to allow for repeatable scheduling inside of an Automation. (e.g. Monthly newsletter, daily update email, etc.)

質問 # 51
A marketer wants to use personalization strings to create individualized content for an upcoming send. What would the marketer need to know to understand how to use personalization strings? (Choose 3)

A. When using subscriber data, the attribute or field should have a default value
B. Personalization strings are case sensitive
C. Personalization strings are limited to profile attributes
D. Personalization strings can appear in the subject line or body of the email
E. Personalization strings are noted by two sets of double percent symbols

正解：A、B、E

質問 # 52
The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO's marketing team would like to target customs who have purchased a camping tent or foldout camper in the last week; however for this campaign, they would like to exclude anyone who has a 'silver status.
Which three tools should be used to segment this data?

A. Journey Builder Entry Source, Filter Definition, Segment Builder
B. SQL Query, Decision Split, Data Designer
C. SQL Query, Filter Definition, Journey Builder Entry Source

正解：C

質問 # 53
A marketing manager needs to evaluate two creative versions to determine which is more effective in increasing sales conversions and if this correlates to the version that receives the most clicks.
Which two A/B test options should be used? (Choose two.)

A. The test administrator selects the desired audience test segment sizes.
B. The system automatically sends the winning version to the remainder audience.
C. The test administrator manually selects the version to send to the remainder.
D. The test administrator chooses which subscribers to place in each audience.

正解：A、B

質問 # 54
What happens if you do not deal with bounce rates of 20% or greater?

A. Nothing
B. Your ISP reputation will be impacted.
C. The next time you send an email the offending emails will be dropped from the list.
D. Your ISP will suspend your next send.

正解：B

質問 # 55
If you have less than 50,000 subscribers your test distribution should be what percent.

A. 15%
B. 5%
C. 10%
D. 20%

正解：C

質問 # 56
A marketer created dynamic content for an upcoming campaign that renders unique content based on
subscriber attributes. The marketer would like to preview how each email will render for a given list of subscribers.
How should the marketer proceed?

A. Select the "Preview" tab within the Classic Content tool.
B. Use the Test Send tool to trigger copies of the email.
C. Create a user-initiated email to send to the list of subscribers.
D. Using the Subscriber Preview tool, cycle through the list of subscribers.

正解：D

質問 # 57
NTO plans to launch an email campaign. They have two data extensions. The Mountain Manor Campaign Data Extension will contain the sending audience for this campaign and includes fields for Email Address, Full Name, Loyalty Member ID, and Loyalty Member Status. NTO will be using AMPScript to reference data in a second, nonsendable data extension named Loyalty Members. Which field on the he Mountain Manor Campaign Data Extension should be created as the Primary Key to create a unique relationship with the Loyalty Member Profile Data Extension?

A. Email Address
B. Full Name
C. Loyalty Member Status
D. Loyalty Member ID

正解：D

質問 # 58
How are the test audiences for an A/B test selected? (Choose 2)

A. The testadministrator chooses which subscribers to place in each audience
B. The system randomly places target subscribers into the selected audiences
C. The test administrator selects a percentage or a fixed number of target subscribers from the total for each audience
D. The system automatically uses 15% of the population for each audience

正解：B、C

質問 # 59
A marketer is using an import activity on a nightly basis to import subscriber data into a data extension. What is a true statement about the import activity? (Choose 3)

A. An import activity can be used in an automation created in Automation Studio
B. The file for an import activity can be on a desktop computer
C. The import activity is under Subscribers in the Email Application
D. The file for an import activity must be placed in a folder on a FTP site
E. An import activity can be executed manually

正解：A、B、D

質問 # 60
An email marketing team has been tasked with building a new email that pulls in personalized content based on
customers' preferences. The team has decided to create dynamic rules to accomplish this setup. What are the four
elements that are required for the creation of a dynamic content rule?