Marketing-Cloud-Email-Specialist問題集最新版を今すぐ試そう！[2024年05月] 試験準備には欠かせません！
有能な受験者がシミュレーション済みのMarketing-Cloud-Email-Specialist試験PDF問題を試そう
質問 # 45
NTO is having its annual footwear sale,NTO wants to top its revenue from last year sale, the campaign last year was a series of emails targeting NTO customer who expressed a specific interest in footwear, which additional tactic should be enforced NTO targeted segmentation .
- A. images of products that the customers has previously purchased.
- B. personalized imaginary infused by subscriber's preference.
- C. content focused on winter sports items for holiday shopping
- D. feel good lifestyle imaginary featuring attractive people.
正解：B
質問 # 46
Select three true statements about Content Detective?
- A. Does not scan HTML code
- B. Offers resolutions
- C. Will remove invalid email address
- D. Scans subject line and email body for spam triggers
正解：A、B、D
質問 # 47
Northern Trail Outfitters (NTO) would like to send shipping email notifications to members. Shipping fulfillment data is included in a file which Is moved at frequent intervals to a folder on NTO's Enhanced FTP Account.
Which solution can be used to achieve this?
- A. Import Activity In Email Studio
- B. Triggered Email in Email Studio
- C. File Drop Entry Source in Journey Builder
- D. File Drop Starting Source in Automation Studio
正解：D
質問 # 48
Northern Trail Outfitters sends order confirmations to customers who have made online purchases. Delivery of these emails must follow the "Transactional" CAN-SPAM requirements.
What feature should the marketer use?
- A. Delivery Profile
- B. Sender Profile
- C. Send Definition
- D. Send Classification
正解：D
質問 # 49
Northern Trail Outfitters (NTO) has been sending email for about 10 years. A new marketing manager noticed NTO's deliverability continually decreased over the last year. NTO wants to grow its existing subscriber base and increase its ROI on email marketing by improving engagement with its subscribers.
Which three strategies will help improve NTO's email deliverability? (Choose three.)
- A. Purchase lists from companies that guarantee users have opted in.
- B. Purge old or inactive email addresses.
- C. Ensure the spam complaint rate is between 1% and 3%.
- D. Authenticate email sending to distinguish it from spammers.
- E. Encourage subscribers to add the company's sending domain to their address books.
正解：B、D、E
質問 # 50
A marketer is completing a checklist prior to deploying an email, what action will
validate feature completed when initiated
- A. confirm that each content area specified in the dynamic content rules existed.
- B. ensure subscriber have not subscribed or are undeliverable.
- C. Identify phrases like click here or free that could be marked as spam
- D. ensure subscriber status at the time of send subscribe or bounced.
正解：A
質問 # 51
Which two subscriber audiences can be created by using Measures in a Data Filter? (Choose two.)
- A. Subscribers who have submitted spam complaints in the last week.
- B. Subscribers who have opened an email in the past 30 days.
- C. Subscribers who have not clicked in the past three months.
- D. Subscribers within a 30-mile radius of a zip code.
正解：B、C
質問 # 52
Northern Trail Outfitters' marketing team includes the nearest store to customers in the templates of its emails.
The data
extension only needs to be updated when store information changes, such as when a new store opens or a store close.
How can this be achieved?
- A. Create a scheduled automation to import the file on a recurring basis with store information
- B. Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP
- C. Create a file drop automation to initiate when the store's data extension is updated via import
- D. Create an automation to begin when information changes on a store object using a workflow rule
正解：D
質問 # 53
A bank wants to send a series of emails to customers who open a new savings account. The first email is sent immediately after the account is opened to confirm the action. The second email is sent one day after the account is opened. The third email is sent five days after the account is opened only if the customer has not made a new deposit. The final email is sent ten days after the account has been opened and the customer still has not made a deposit, or eight days after the customer opened the account and made a deposit, but has not opened any emails. The data is stored in two data extensions. The bank has two versions of each email:
English and Spanish. The bank wants to automate sending the emails. Which process could the bank use?
- A. Create a data relationship and a Measure, use Drag and Drop Segmentation to create data filters, and use Filter activities
- B. Use Drag and Drop Segmentation to create data filters, and the use Filter activities
- C. Use Drag and Drop Segmentation to create data filters
- D. Use Query Activities
正解：A、B
質問 # 54
Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty member information in a single data extension.
What is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?
- A. Use Automation Studio to query a population into a data extension.
- B. Use a Decision Split activity on the journey canvas.
- C. Use Filter Contacts criteria in the journey entry source.
正解：A
解説：
Explanation
Using Automation Studio to query a population into a data extension is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails. This will reduce the size of the data extension and improve the performance of the journey. Using Filter Contacts criteria or a Decision Split activity will still load all loyalty members into the journey, which is inefficient and unnecessary. [Source:
Trailhead]
質問 # 55
A marketer for Northern Trail Outfitters (NTO) needs to dynamically update the sender name and email address based on the sales representative associated with the account. The data is stored in two separate data extensions.
Which two tools should the marketer use? Choose 2 answers
- A. Personalization Strings
- B. AMPscript Lookup
- C. Sender Profiles
- D. Delivery Profiles
正解：B、C
質問 # 56
A marketer is about to introduce content builder to the entire NTO marketing team, which three considerations should the marketing team keep in mind as the begin using the content builder. Choose three answers.
- A. focus on creating an importing content for one primary channel
- B. A new conventions and rules for useraccessing content builder establish a namingconvention optimize for search.
- C. Import duplicatecopies of content for different msg or groups
- D. create a folder structure prior to importing asset
正解：A、B、D
質問 # 57
Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?
- A. Append
- B. Add and Update
- C. Overwrite
正解：C
解説：
Explanation
Overwrite is the best import option to ensure the data extension only contains currently active customers, as it deletes all existing records in the data extension and replaces them with the new records from the import file.
This ensures that only customers who are included in the daily feed remain in the data extension. Append or Add and Update would not work for this scenario, as they would either add new records without deleting old ones or update existing records without deleting old ones.
質問 # 58
A marketer wants to create an email that will look great on both a desktop computer and a mobile device.
However the marketer is not familiar with writing code for responsive design and does not have available resources to design the email. Which template can the marketer choose when creating an email?
- A. Responsive Web template
- B. Standard template
- C. Media template
- D. Mobile-optimized template
正解：D
質問 # 59
When a customer sends to a data extension where are list level unsubscribers recorded? Chose 2
- A. All subscribers List
- B. Group List
- C. Publication List
- D. None of the above
正解：A、C
質問 # 60
A marketing intern forgot to remove [For APPROVAL] from the subject line before sending an email to the company's largest audience.
Which feature, if configured, should provide a warning prior to sending?
- A. Subject and Preheader Validation
- B. Content Detective
- C. Subscriber Preview and test Send
正解：A
質問 # 61
Northern Trail Outfitters would like to use a File Drop Starting Source in Automation Studio tosend shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed.
What is the correct sequence of Activities for this File Drop Starting Source?
- A. File Transfer Activity > Send Email
- B. Import File Activity > Send Email
- C. File Transfer Activity> Import File Activity > Send Email
- D. Import File Activity > File Transfer Activity > Send Email
正解：C
質問 # 62
Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of -office messages and unsubscribe messages to find customer responses to the email.
Which feature should help the team?
- A. Parameter Management
- B. Publication Lists
- C. Reply Mail Management
正解：C
質問 # 63
A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its email subscriber audience.
Which three best practices should the marketer keep in mind while trying to acquire new email subscribers?
Choose 3 answers
- A. Tell customers why they want to receive NTO emails.
- B. Set expectations on send frequency and schedule.
- C. Use explicit opt-in for any new web sign-ups.
- D. Ask for detailed demographic information.
- E. Automatically opt-in all new customers.
正解：C、D、E
質問 # 64
NTO wants its emails to render uniquely between mobile and desktop devices. NTO would like the emails to be responsive. Which two techniques should be used? Choose 2 answers
- A. Use a Basic, Empty or Themed Template in Content Builder
- B. Use inline CSS styling on all HTML elements
- C. Include @media query CSS in the email
- D. Include style="display:block" on all images
正解：B、C
質問 # 65
A marketer has started using Datorama Reports to enhance their email performance and engagement monitoring, which feature should improve Datorama Dashboard usability?
- A. Sender Profile
- B. Campaigns
- C. Tabs
正解：C
解説：
Explanation
Tabs allow marketers to customize their Datorama dashboard by adding different widgets and filters. Tabs can also be shared with other users or groups for collaboration. [Source: Trailhead]
質問 # 66
If you have more than 50,000 subscribers your test distribution should be what percent per condition?
- A. 15%
- B. 5%
- C. 20%
- D. 10%
正解：B
質問 # 67
Northern Trail Outfitters (NTO) is interested in exploring its large volume of send dat
a. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?
- A. Filter Activity in Automation Studio
- B. Email Performance Over Time Report
- C. Pivot table in Datorama Reports
正解：C
質問 # 68
A 15 person management team wants to review test emails built in email studio prior to live
deployment based on content that is personalized for them but it clearly noted as a test email
what is the safest most effective way for a marketer to accomplish this task without the
compromising email content.
- A. create a test data extension composed of the management team and test send to the test
data extension - B. create a data extension composed of the management team create a user initiated send definition, select the email prepare test to the subject, select the data extension and send the email.
- C. create a list composed of the management team prepare test to the subject and use the send
flow to send email to the list. - D. find each individual with subscriber preview and test send to each individual recipient
正解：B
質問 # 69
The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends.
Which content block should the team use to capture this information directly from the inbox for some subscribers?
- A. Smart capture block
- B. Interactive Email Form block
- C. Einstein content block
正解：B
解説：
Explanation
Interactive Email Form block is the content block that the team should use to capture information directly from the inbox for some subscribers. Interactive Email Form block allows marketers to create forms within emails that can be filled out and submitted by subscribers without leaving their email clients. The form data can then be stored in a data extension for future use. Smart Capture block is used to create forms within landing pages, not within emails. Einstein Content block is used to display personalized content based on subscriber behavior and preferences, not to capture information from subscribers.
質問 # 70
......
検証済み材料を使うならまずMarketing-Cloud-Email-Specialistテストエンジンを試そう：https://www.goshiken.com/Salesforce/Marketing-Cloud-Email-Specialist-mondaishu.html
合格するに必要な問題集はMarketing-Cloud-Email-Specialist試験：https://drive.google.com/open?id=191A3EYzpGBWTSI8-ET40UGYXbtpGEaIu