更新された2023年04月プレミアムMarketing-Cloud-Email-Specialist試験エンジンPDFで今すぐダウンロード！無料更新された154問あります
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Salesforce Certified Marketing Cloud Email Specialist になるためには、候補者は90分以内に60問の多肢選択試験に合格する必要があります。試験は Salesforce によって実施され、オンラインまたはテストセンターで受験することができます。候補者は認定を取得するために65％以上の合格点を取得する必要があります。認定は2年間有効であり、再認定試験を受けるか、Trailhead モジュールを完了することで更新することができます。Salesforce Marketing-Cloud-Email-Specialist 認定を取得することは、プロフェッショナルが Salesforce Marketing Cloud プラットフォームを効果的に使用して成功したメールマーケティングキャンペーンを作成および実行する能力を示すことを意味し、キャリアアップの機会と収益の増加につながる可能性があります。
質問 # 91
Northern Trail Outfitters wants to send a personalized email to its loyalty program members. The email should include details about loyalty members' profiles, point balance, and purchase behavior. This data exists in Marketing Cloud across several data extensions.
What should a marketer use to build this level of personalization into the email?
- A. Enhanced Dynamic Content Blocks
- B. Personalization Strings
- C. AMPscript Search Functions
正解：A
質問 # 92
Which feature can a marketer use to individualize content in an email? (Choose 3)
- A. Predictive content
- B. Audience Segmentation
- C. Personalization string
- D. Dynamic content
- E. Specialized content
正解：A、C、D
質問 # 93
A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.
Which journey type is the best solution for the marketer to set up?
- A. Single Send Journey
- B. Multi-Step Journey
- C. Transactional Send Journey
正解：C
質問 # 94
What are some of the best practices to drive engagement with email marketing? (Choose 3)
- A. A/B Testing to see what resonates.
- B. go Social
- C. segment your communications.
- D. integrate email marketing and CRM systems
- E. Design for Mobile
正解：A、C、D
質問 # 95
What are the 4 ways to gain subscribers? (Choose 4)
- A. Make a list of your most common touchpoint
- B. Test a few different opt in techniques.
- C. Use A/B Testing
- D. Get Social
- E. Go Mobile.
正解：A、B、D、E
質問 # 96
Northern Trail Outfitters' marketing team includes the nearest store to customers in the templates of its emails.
The data
extension only needs to be updated when store information changes, such as when a new store opens or a store close.
How can this be achieved?
- A. Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP
- B. Create a scheduled automation to import the file on a recurring basis with store information
- C. Create a file drop automation to initiate when the store's data extension is updated via import
- D. Create an automation to begin when information changes on a store object using a workflow rule
正解：D
質問 # 97
Which segment can be manually refreshed under Actions? (Choose 2)
- A. Random Group
- B. Filtered Data Extension
- C. Filtered Group
- D. Standard Data Extension populated by a Query
正解：B、C
質問 # 98
Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages.
Which tool should NTO use to accomplish these iterative tests?
- A. Automation Studio
- B. Journey Butter
- C. Contact Builder
正解：B
質問 # 99
A marketer at Northern Trail Outfitters must design a targeted email campaign for the company's new winter offerings. What email best practice should be used?
- A. Send to the entire subscriber base.
- B. Use an infographic email template.
- C. Personalize the email content.
- D. Limit the email text to 250 words.
正解：C
質問 # 100
Northern Trail Outfitters has a list of Platinum members containing 50,000 subscribers and a Lifetime Member list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum Member list.
An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list.
Which feature should be used when sending the second email to ensure the 7,000 subscribers that exist on both lists do NOT receive the same email twice?
- A. Exclusion List
- B. Suppression List
- C. Exclusion Script
- D. Domain Exclusion List
正解：B
質問 # 101
A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university's
marketing team wants to see the results of the email campaign. Which two items of information and data about the
performance of an individual send can be exported from Tracking in Email Studio? Choose 2 answers
- A. Subscribers who click on a specific link
- B. Images showing how the email rendered on different devices
- C. Performance data on the Overview tab
- D. Number of clicks from mobile devices
正解：A、C
質問 # 102
Which combination of audiences can be selected in the recipient section for a specific Send?
- A. Lists and Data Extensions
- B. Lists and Audiences
- C. Contacts or Audiences
- D. Lists or Data Extensions
正解：D
質問 # 103
NTO wants to use a point and click tool to test segmentation rules and verify that the correct subscribers are included in the segment, NTO will need to automate there freshing of the segment once it is tested. Which two tools should be used to test and configure the segment?
Choose two answers.
- A. filtered code
- B. data filter
- C. SQL query activity
- D. filter activity
正解：C、D
質問 # 104
A marketer is using Preview .. Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating.
What is the reason records are NOT being recorded?
- A. The send exceeded the maximum test send threshold.
- B. A subscriber was not selected in the Subscriber Preview tab.
- C. Test sends are rot recorded on the Send Log Data Extension.
正解：A
質問 # 105
What statement accurately dictate the configuration of the orders data extension
- A. the order no field will be a number data type field
- B. order no will be used as the primary key
- C. customer id will be used a primary key
- D. all field in the data extension are null able
正解：B
質問 # 106
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