Marketing-Cloud-Email-Specialist試験問題集、Marketing-Cloud-Email-Specialist練習テスト問題
PDF問題（2023年最新）実際のSalesforce Marketing-Cloud-Email-Specialist試験問題
質問 # 89
Northern Train Outfitters needs to ensure that "Valued Customer" appears if no data exists in that field for a subscriber when using a personalization string to display the First_Name field in a data extension. How can the Marketer most easily achieve this during creation of the data extension?
- A. Ensure the Nullable box is not checked for the First_Name field
- B. Mark First_Name as the Primary Key
- C. Make "Valued Customer" the Default Value for the First_Name field
- D. Fill in the source data with "Valued Customer" for each blank First_Name field
正解：C
質問 # 90
Northern Trail Outfitters wants to use something other than an email address to identify subscribers.
What functionality can be used to accommodate this?
- A. Subscriber Attributes
- B. Primary Key
- C. System Preferences
- D. Subscriber Key
正解：D
質問 # 91
According to the CANSPAM act you must honor email opt out requests promptly. When must you process an unsubscribe request, and how long must your unsubscribe mechanism be operational? (Choose 2)
- A. You must process an unsubscribe request within 20 days.
- B. Your unsubscribe mechanism must be operational for at least 20 days.
- C. Your unsubscribe mechanism must be operational for at least 30 days.
- D. you must process an unsubscribe request within 10 days.
正解：C、D
質問 # 92
A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.
Which journey type is the best solution for the marketer to set up?
- A. Single Send Journey
- B. Transactional Send Journey
- C. Multi-Step Journey
正解：B
質問 # 93
Northern Train Outfitters (NTO) finds 57% of its subscribers read emails on smartphones. Because of this, NTO wants to enhance its email viewing experience by thinking "mobile first". NTO has the resources to write the HTML and CSS Code needed to create responsively designed emails. Which option would add the code that was created outside of the Salesforce Marketing Cloud to the email?
- A. HTML Paste
- B. Text only
- C. Template Based
- D. Web Paste
正解：A
質問 # 94
A marketer has been tasked with ensuring Northern Trail Outfitters' unsubscribe mechanisms are CAN-SPAM compliant and follow industry best practices.
Which two criteria should the marketer incorporate into campaigns to ensure compliance and align with current best practices? (Choose two.)
- A. Ensure opt-out mechanisms are operational for at least 30 days post-send.
- B. Process every individual's unsubscribe request within 14 business days.
- C. Ask the subscriber to log in to the Preference Center to confirm opt-out.
- D. Include an unsubscribe link in the header or footer of emails.
正解：A、D
質問 # 95
Northern Trail Outfitters wants to display different content areas based on the subscriber data Which two features can be used to accomplish this? (Choose two.)
- A. Dynamic Content
- B. Profile Mapping
- C. AMPscript
- D. Personalization Strings
正解：A、C
解説：
Explanation/Reference:
質問 # 96
Which metric is the measure of emails rejected by a server due to permanent conditions such as "user unknown" or "domain not found"?
- A. Validation Error
- B. Unsubscribed
- C. Hard Bounce
- D. Soft Bounce
正解：C
質問 # 97
A marketing team wants to schedule automatic delivery of pivot table data to an Amazon Web Services (AWS) S3 bucket every Monday at 6:00 a.m.
Which method meets their needs?
- A. Report Definition Activity In Automation Studio
- B. File Transfer Activity in Automation Studio
- C. Report Scheduling In Datorama Reports
正解：A
質問 # 98
A marketer wants to create an email that will look great on both a desktop computer and a mobile device. However the marketer is not familiar with writing code for responsive design and does not have available resources to design the email. Which template can the marketer choose when creating an email?
- A. Responsive Web template
- B. Mobile-optimized template
- C. Standard template
- D. Media template
正解：B
質問 # 99
A 15-person management team wants to review test emails in Content Builder prior to live deployment based on content that is personalized for them but is clearly noted as a test email.
How should a marketer accomplish this task without compromising the email content?
- A. Create a list composed of the management team, prepend Test" to the Subject, and use the Send Flow to send the email to the list.
- B. Find each individual with Subscriber Preview and Test Send to each individual Recipient.
- C. Create a data extension composed of the management team, create a User-Initiated Send Definition, select the email, prepend "Test" to the
Subject, select the data extension, and send the email. - D. Create a Test data extension composed of the management team and Test Send to the Test data extension.
正解：A
質問 # 100
Northern Trail Outfitters (NTO) would like to send shipping email notifications to members. Shipping fulfillment data is included in a file which Is moved at frequent intervals to a folder on NTO's Enhanced FTP Account.
Which solution can be used to achieve this?
- A. File Drop Entry Source in Journey Builder
- B. Import Activity In Email Studio
- C. File Drop Starting Source in Automation Studio
- D. Triggered Email in Email Studio
正解：C
質問 # 101
A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university's marketing team wants to see the results of the email campaign. Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio? Choose 2 answers
- A. Number of clicks from mobile devices
- B. Performance data on the Overview tab
- C. Subscribers who click on a specific link
- D. Images showing how the email rendered on different devices
正解：B、C
質問 # 102
Northern Trail Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP. Which automation configuration should be used to achieve this?
- A. File Drop Automation > Data Extract Activity > File Transfer Activity
- B. File Drop Automation > SQL Query Activity > File Transfer Activity
- C. Scheduled Automation > Data Extract Activity > File Transfer Activity
- D. Scheduled Automation > SQL Query Activity > File Transfer Activity
正解：A
質問 # 103
Northern Trail Outfitters (NTO) created several lists of subscribers, and would now like to send an email to all female subscribers.
Which feature allows NTO to easily target this segment?
- A. Smart Capture
- B. Filtered Group
- C. List Detective
- D. Publication List
正解：B
解説：
Explanation
質問 # 104
Describe global legal compliance guidelines that marketers must adhere to with email Marketing. Think CANSPAM act. (Choose 4)
- A. Provide a mechanism to opt out.
- B. Honor Opt-out requests promptly.
- C. Identify the message as an advertisement unless you have express consent (Opt-in) from the subscriber.
- D. Your Data should always be relevant to the subscriber.
- E. Be aware of the size of your email.
- F. Include your physical mailing address.
正解：A、B、C、F
質問 # 105
What must be configured in a Marketing Cloud account to use the import wizard?
- A. Data Loader
- B. Encrypted FTP
- C. File Transfer
- D. Enhanced FTP
正解：D
質問 # 106
The Northern Trail Outfitters product clearance sale email contains many items with similar product URLS.
Which feature within the standard email editor can be used to provide descriptive text that is displayed when the email viewer hovers over each link?
- A. Link Conversion Tracking
- B. Link Help Text
- C. Link Tooltip
- D. Link Tracking Alias
正解：C
質問 # 107
Northern Trail Outfitters wants to send a promotional offer every Friday morning between 9:00 and 11:00 a.m. The content of the will change on a weekly basis. The promotional email will be sent to subscribers in the Promotions Data Extension.
What send method should be used to minimize errors?
- A. Triggered Send
- B. Send Flow
- C. Recurring Send Schedule via Guided Send
- D. Send Email Activity
正解：A
質問 # 108
Which send process can use Sender Profiles? (Choose 3)
- A. Triggered Sends
- B. Simple Automated Sends
- C. Test Sends
- D. User-Initiated Sends
- E. Guided Sends
正解：A、B、E
質問 # 109
NTO plans to launch an email campaign. They have two data extensions. The Mountain Manor Campaign Data Extension will contain the sending audience for this campaign and includes fields for Email Address, Full Name, Loyalty Member ID, and Loyalty Member Status. NTO will be using AMPScript to reference data in a second, nonsendable data extension named Loyalty Members. Which field on the he Mountain Manor Campaign Data Extension should be created as the Primary Key to create a unique relationship with the Loyalty Member Profile Data Extension?
- A. Email Address
- B. Loyalty Member Status
- C. Loyalty Member ID
- D. Full Name
正解：C
質問 # 110
NTO has master unsubscribed data extension that contains profile and preference information various segments are created from the masters unsubscribed data extension. In Each segment to be automatically refreshed daily, which two activity should the NTO consider using?
Choose two answers
- A. filter activity
- B. SQL query activity
- C. segmentactivity
- D. data extract activity
正解：A、B
質問 # 111
Northern Trail Outfitters has a Master Customer shared data extension. The company wants to make the table available to some of the business units, but not all of them.
How can access to the Master Customer table be restricted?
- A. Date/Time Range for Access
- B. Manage Data Extension Policies
- C. Data Extension Sharing Rules
- D. Shared Data Extension Permissions
正解：C
質問 # 112
What can be used to join two data extensions to segment via Drag and Drop Segmentation?
- A. Send Relationship
- B. Subscriber ID
- C. Data Relationship
- D. Subscriber Key
正解：D
質問 # 113
Northern Trail Outfitters stores all customer information in a data extension and would like to know how many people are subscribed to a particular newsletter.
Which feature would provide this information?
- A. Filtered Publication List
- B. Measure
- C. Data Filter
- D. Filtered Data Extension
正解：A
質問 # 114
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更新された2023年04月合格させるMarketing-Cloud-Email-Specialist試験リアル練習テスト問題：https://www.goshiken.com/Salesforce/Marketing-Cloud-Email-Specialist-mondaishu.html
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