2022年03月 Salesforce Marketing-Cloud-Email-Specialist実際の問題とブレーン問題集
Marketing-Cloud-Email-Specialist合格させる問題集でSalesforce24時間で試験合格できます
質問 135
A marketer would like to improve open rate for a weekly email campaign which area of the email design should the marketer focus
- A. envelope content
- B. footer
- C. email body
- D. link content
正解: C
質問 136
A marketer would like to improve open rates for weekly email campaigns.
On which area of email design should the marketer focus?
- A. Email Body
- B. Footer
- C. Link Content
- D. Envelope Content
正解: D
質問 137
What are the 4 steps to create dynamic content?
- A. Preview
- B. Plan
- C. Execute
- D. Test Send
- E. Build Rules
- F. Create
正解: A,B,E,F
質問 138
Northern Trail Outfitters wants to create a segment that will add and update the data in the data extension.
They do not want the data overwritten. If a subscriber no longer meets the filter criteria, they should remain in the segment.
What could be used to segment the data?
- A. Filter Activity
- B. Synchronized Data
- C. Query Activity
- D. Data Filter
正解: D
質問 139
A marketer sent a promotional email to contacts who recently attended a trade show. The data extension used for the send contained 3,100 records. The delivery rate on the send was lower than anticipated. After viewing tracking information, she determined many email addresses were problematic.
Which send tracking metric provides the bounce description "Address is non-existent at the domain"?
- A. Soft Bounce
- B. Hard Bounce
- C. Blocked Bounce
- D. Undeliverable
正解: B
質問 140
Which feature would a marketer use to build a Send Classification? (Choose 2)
- A. Reply Mail Profile
- B. Delivery Profile
- C. Custom Profile Center
- D. Sender Profile
正解: B
質問 141
Northern Train Outfitters wants to make sure that a First Name and Last Name are always included when importing subscribers to a data extension. How can a marketer ensure that subscribers are imported with data in both of these fields?
- A. Set up a default value for the column
- B. Check the Nullable property for the First Name and Last Name columns
- C. Ensure the Nullable property is unchecked for the First Name and Last Name columns
- D. Make the First Name and Last name columns Primary Keys
正解: D
質問 142
Northern Trail Outfitters has a strict policy that requires the legal team and marketing team to approve emails featuring professional athletes What Approval Workflow should be used for this requirement?
- A. Standard Workflow
- B. Two-Step Workflow
- C. Multi-Team Workflow
- D. Custom Workflow
正解: C
質問 143
Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending.
What feature would be used to specify which IP address is used for retail vs. corporate?
- A. Send Classification
- B. Delivery Profile
- C. Send Definition
- D. Sender Profile
正解: B
質問 144
Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences.
In this scenario, what best practice was achieved?
- A. Sending multiple emails in one day
- B. Personalized recommendations
- C. Preventing customers from opting out
- D. Opting customers in automatically
正解: B
質問 145
A small company, with limited resources, has started to use the Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email.
What is the optimal way to manage unsubscribes by communication type?
- A. Create publication lists for each communication type, and associate the publication list on the send definition.
- B. Create suppression lists for each communication type, and associate the suppression list on the send definition.
- C. Create a Boolean field for each communication type in the data extension and update the Profile Center.
- D. Create separate data extensions for each communication type and customize the subscription page.
正解: A
質問 146
What is a Master Unsubscribe?
- A. When a subscriber unsubscribes from a Publication list via an email unsubscribe link
- B. When a subscriber unsubscribes from all emails sent from an account
- C. When a subscriber unsubscribes from all emails sent from the Salesforce Marketing Cloud
- D. When a subscriber unsubscribes from a list in the Subscription Center
正解: B
質問 147
An email marketing team is setting up a campaign to message customers who register for an event. The registration data is being gathered in another system and will be passed to Marketing Cloud daily, and updates made to the customers' registration information will be reflected in the same file.
How should the import of event registration data beconfigured?
- A. Use the Import Activity to overwrite the records in the data extension.
- B. Use the Import Wizard to overwrite the records in the data extension.
- C. Use the Import Wizard to add new records into the data extension.
- D. Use the Import Activityto add new records into the data extension.
正解: A
質問 148
A marketer is using list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute.
What tool will produce this audience?
- A. SQL Query Activity
- B. Filters
- C. Audience Builder
- D. Send Flow
正解: A
質問 149
A national landscape company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, clients will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions.
Which tool can be used to segment the data? (Choose 2)
- A. Drag & Drop Segmentation
- B. Send Definition
- C. Query Activity
- D. Data Extract Activity
正解: A,C
質問 150
A marketer want to send a transaction email that is can-spam complied, which three criteria should be met to ensure compliance with the can-spam act. Choose three answers.
- A. the email body presents the transactional content prior to any commercial content
- B. the subject in email contains promotion to entice the recipient.
- C. The email body presents any commercial content prior to the transaction content
- D. The subject line is transactional in nature and non-promotional.
- E. the email configure the transaction b/w recipient and the sender
正解: A,D,E
質問 151
A 15-person management team wants to review test emails built in Email Studio prior to live deployment based on content that is personalized for them, but is clearly noted as a test email. What is the safest, most effective way for a marketer to accomplish this task without compromising the email content?
- A. Create a Test data extension composed of the management team and Test Send to the Test data extension.
- B. Create a list composed of the management team, prepend "Test" to the Subject, and use the Send Flow to send the email to the list.
- C. Find each individual with Subscriber Preview and Test Send to each individual Recipient.
- D. Create a data extension composed of the management team, create a User-Initiated Send Definition, select the email, prepend "Test" to the Subject, select the data extension, and send the email.
正解: D
質問 152
What happens when subscribers click the default "One-Click Unsubscribe" in an email sent to a "Public" List?
(Choose 3)
- A. They can choose to be unsubscribed from all lists in the Subscription Center
- B. They will be unsubscribed from the List used for the send
- C. They will be unsubscribed from all available lists
- D. They will be removed from the data extension
- E. They can resubscribe from the Subscription Center
正解: A,B,E
質問 153
A marketer sends an email to a sendable data extension. The data extension has a subscriber relationship that matches Customer_ID on the data extension to Subscriber Key on the All Subscribers List.
What is a true statement regarding the default email send behavior for a pre-existing subscriber?
- A. The email will be sent to the email address stored on the data extension.
- B. The email will be sent to the email address stored on the All Subscribers List.
- C. The email will be sent to the field marked as the Primary Key.
- D. The email will be sent to the Subscriber Key on the All Subscribers List.
正解: B
質問 154
A marketer wants to overwrite the data in a data extension on a daily basis using Automation Studio. What can the marketer do to accomplish this task?
- A. Create an Import Activity to use in a workflow in Automation Studio
- B. Create an import using the Import Wizard in Automation Studio
- C. Create an import using the Import Wizard in the Email Application
- D. Create an Import Activity and execute it manually
正解: A
質問 155
Which strategy will improve email deliverability? (Choose 3)
- A. Purchase lists from companies that guarantee users have opted in
- B. Authenticate email to distinguish it from spammers
- C. Purge old or inactive email addresses
- D. Encourage subscribers to add the company's sending domain to their address books
- E. Ensure the spam complaint rate is between 1% and 3%
正解: B,C,D
質問 156
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