[2022年01月]更新のSalesforce Marketing-Cloud-Email-Specialist試験練習テスト問題
更新された認定試験Marketing-Cloud-Email-Specialist問題集で練習テスト問題
Salesforce Marketing-Cloud-Email-Specialist 認定試験の出題範囲：
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質問 120
Northern Trail Outfitters (NTO) created several lists of subscribers, and would now like to send an email to all female subscribers.
Which feature allows NTO to easily target this segment?
- A. Publication List
- B. Smart Capture
- C. List Detective
- D. Filtered Group
正解: D
質問 121
What two additional best practices could be applied to the company's new email design?
Choose 2 answers
- A. Use of emojis in preheader text
- B. Corresponding call-to-action included in primary message
- C. A mix of old branding with new branding
- D. Mobile optimized emails
正解: D
質問 122
Northern Trail Outfitter's Quality Assurance process requires that a team of users evaluates all parameters of an email send, including Email, Subject Line, Send Classification, and other properties, prior to manually sending the email.
What tool in Email Studio enables a marketer to save and execute a send manually?
- A. Guided Send
- B. User-Initiated Email
- C. Send Activity
- D. Send Flow
正解: A
質問 123
A marketer wants to send the same email with the same send properties in several automations.
Which activity should be created within Automation Studio?
- A. Triggered Send
- B. Automated Send
- C. Template Send
- D. Send Email
正解: D
質問 124
Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences.
In this scenario, what best practice was achieved?
- A. Sending multiple emails in one day
- B. Personalized recommendations
- C. Preventing customers from opting out
- D. Opting customers in automatically
正解: B
質問 125
Northern Trail Outfitters (NTO) is implementing the Marketing Cloud and is unsure whether to use lists or data extensions. Their consultant recommended they use data extensions.
Which three considerations did the consultant take into account when recommending a data extension-based model over Lists?
Choose 3 answers
- A. NTO will be using Journey Builder.
- B. NTO has fewer than 15 data points.
- C. NTO needs flexible data storage.
- D. NTO is storing product and store data.
- E. NTO has fewer than 250,000 subscribers.
正解: A,C,D
質問 126
A national landscape company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, clients will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions.
Which tool can be used to segment the data? (Choose 2)
- A. Drag & Drop Segmentation
- B. Send Definition
- C. Query Activity
- D. Data Extract Activity
正解: A,C
質問 127
An account has Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns.
Which two steps should the marketer take when creating the data extension? (Choose two.)
- A. Set the Email address column as Primary Key
- B. In Properties, check the "Is Sendable" option
- C. Set the column with Subscriber Key as Primary Key
- D. Relate the Email Address to Subscriber Key
正解: B,C
解説:
Explanation/Reference:
質問 128
Northern Trail Outfitters' marketing team includes the nearest store to customers in the template of its emails.
This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes.
How could this be achieved?
- A. Create a file drop automation to initiate when the store's data extension is updated via import.
- B. Create a scheduled automation to import the file on a recurring basis with store information.
- C. Create an automation to begin when information changes on a store object using a workflow rule.
- D. Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.
正解: D
解説:
Explanation/Reference:
質問 129
A subscriber received a purchase confirmation email from Northern Trail Outfitters which did not contain a way to opt out.
What can be inferred about this email?
- A. The email is transactional and not required to contain an opt-out link.
- B. The subscriber can mark the email to signify it is spam.
- C. The subscriber can reply with 'opt out" in the email body to be removed.
- D. The email is commercial and not required to contain an opt-out link.
正解: A
質問 130
What can be used to join two data extensions to segment via Drag and Drop Segmentation?
- A. Send Relationship
- B. Data Relationship
- C. Subscriber Key
- D. Subscriber ID
正解: C
質問 131
How is Primary Key used?
- A. Primary Key identifies a row or a field in a data extension as unique
- B. Primary Key is used when defining a Send Relationship
- C. Primary Key prevents data from being overwritten in a data extension
- D. Primary Key is the unique value to identify a subscriber
正解: C
質問 132
Northern Train Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers:
Education Events and Sales. Which feature would the company use?
- A. Shared Publication Lists
- B. Shared Portfolio Items
- C. Shared Data Extensions
- D. Shared Emails
正解: A
質問 133
After receiving a GDPR "Right to Be Forgotten" Request from their compliance team, a marketer must remove a contact from Email Studio.
Where should this action be initiated in Marketing Cloud?
- A. Contact Builder > Contacts Configuration
- B. Email Studio > All Subscribers
- C. Administration > Contacts
- D. Contact Builder > All Contacts
正解: A
質問 134
Northern Trail Outfitters' (NTO) branding guidelines require heavy use of imagery on its website, apps, emails, ads, etc.
What are two ways that NTO can optimize its email design to honor branding guidelines and ensure subscribers are getting the best experience possible?
Choose 2 answers
- A. Use custom corporate font to match NTO brand.
- B. Add background colors that match branding.
- C. Style alt text for when images do not display automatically.
- D. Make the email completely image based.
正解: C,D
質問 135
A retailer has been gathering emails address in a store by asking customers to enter their email address at checkout to receive promotional emails, upon sending to these addresses many bouncebecause they are not valid, themarketing team would like to implement anacquisition strategy to address this, which strategy should be used
- A. list detectives
- B. single opt in
- C. double opt in
- D. website sign on
正解: C
質問 136
A marketing manager wants to provide unique content to each customer in an upcoming email campaign.
Which three features could be used to create individualized content in the email? Choose 3 answers
- A. In Einstein content
- B. Audience segmentation
- C. Specialized content
- D. In Personalization strings
- E. Dynamic content
正解: C,D,E
質問 137
A marketer for Northern Trail Outfitters (NTO) needs to dynamically update the sender name and email address based on the sales representative associated with the account. The data is stored in two separate data extensions.
Which two tools should the marketer use? (Choose two.)
- A. Sender Profiles
- B. Delivery Profiles
- C. Personalization Strings
- D. AMPscript Lookup
正解: A,D
解説:
Explanation
質問 138
Northern Trail Outfitters (NTO) specializes in delivering snack boxes to its members. NTO offers a 90-day trial on the snack boxes. NTO would like to send out a series of emails to educate and remind members to purchase the snack box subscription before the 90-day trial ends. Which tool is recommended for this scenario?
- A. Automation Studio
- B. Triggered Emails
- C. Guided Send
- D. Playbooks/Journey builder
正解: A
質問 139
A local craft store is implementing the Marketing Cloud and will be using Lists to store their subscriber data.
Which two types
of data can subscribers easily update via the default Profile Center? Choose 2 answers
- A. Email Address
- B. List Attributes
- C. Data Extension Fields
- D. Order History
正解: A,B
質問 140
A marketer is designing email for mobile devices.
Which three design best practices would the marketer use? Choose 3 answers
- A. Use image-based text for hero graphics.
- B. Keep copy simple and direct.
- C. Design with the most important content at the top.
- D. Cut content to make the message fit above the fold.
- E. Stack the content in a single column.
正解: B,C,E
質問 141
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