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質問 # 119
A producer of high-end watches has a willingness to sell of $1,000. After a recession occurs, willingness to pay (WTP) for high-end watches drops to $900. What could the watch producer do to raise WTP for its good? (Select all that apply.)
- A. Design a new watch based on watches sold by competitors
- B. Lower the price for the watch
- C. Raise the price for the watch
- D. Add a new feature to the watch
- E. Advertise in a high-end department store's catalog
正解：D、E
質問 # 120
A college has recently finished building a new dining hall on campus. School administrators wish to survey students regarding their thoughts on the new dining hall. Which of the options below represents a correct sampling method?
- A. An administrator surveys the first 50 students that arrive to hear a guest speaker.
- B. The administrators randomly select students from each class who are then surveyed via phone.
- C. The school posts a survey on their Facebook page and collects responses from current students.
- D. An administrator surveys the first 50 students that enter the new dining hall that evening.
正解：B
質問 # 121
A student suspects that this January has been much colder than in years past. The student decides to test this belief by looking at the daily mean temperatures for that month. The historical mean daily temperature for January was 29(O)F. The student's data show that the average daily mean temperature for this January was 27(O)F. Based on the student's theory and the information above, what is the correct alternative hypothesis?
- A. H u>29
- B. HA. u<27
- C. HA. u>27
- D. HA. u<29
正解：D
質問 # 122
Assuming the confidence level remains constant, what happens to the width of the confidence interval as the sample size increases?
- A. The confidence interval remains unchanged.
- B. The confidence interval widens.
- C. The confidence interval narrows.
- D. It is not possible to determine the changes without seeing the data first.
正解：C
質問 # 123
A recent recession greatly reduced income for many people. Which of the following goods likely saw the greatest reduction in willingness to pay (WTP)? (Select all that apply.)
- A. Vacations
- B. Healthcare
- C. Clothing
- D. Charitable donations
- E. Computers
正解：A、D
質問 # 124
The electric car market is expected to grow significantly over the next few years due to new technologies making electric cars more affordable. Which of the following types of companies would MOST likely benefit from the substitution of electric cars for traditional vehicles?
- A. Auto mechanics
- B. Airlines
- C. Public transportation
- D. Oil suppliers
正解：B
質問 # 125
A serious drought has created a shortage of food across the country. In an attempt to maximize profits, one grocery store decided to auction off its limited supply of food. Which of the following scenarios is the MOST likely to occur in this situation?
- A. The willingness to pay for food would rise.
- B. The consumers with the lowest opportunity cost of time would receive food.
- C. The consumers with the highest willingness to pay would receive food.
- D. The magnitude of the food shortage would increase.
正解：C
質問 # 126
Company A owns properties that it leases for use as plant and office space. Company A received $120,000 on June 25 from Company B as a lease payment for use of a building for six months beginning July 1. What entry would Company A make on July 31?
- A. Debit deferred revenue for $20,000 and credit rent revenue for $20,000
- B. Debit prepaid rent $100,000 and credit accrued rent $100,000
- C. Debit cash for $120,000 and credit deferred revenue for $120,000
- D. Debit rent revenue for $20,000 and credit deferred revenue $20,000
正解：A
質問 # 127
Two years ago, the purchasing manager at a company spent $25,000 on a new machine that would improve production efficiency at the company. The manufacturers of the machine release an updated model that costs $35,000 and that promises to further improve production efficiency. Under what conditions should the purchasing manager upgrade to the new model?
- A. If the savings from the additional efficiency improvements are large enough to offset the $60,000 spent on machines
- B. If the savings from the additional efficiency improvements are large enough to offset the $35,000 cost of the new machine
- C. If the savings from the additional efficiency improvements are large enough to offset the $10,000 difference in price between the machines
- D. If the efficiency improvements from the old machine did not result in enough savings to offset the $25,000 purchase price
正解：B
質問 # 128
Which of the following practices conforms to the conservatism principle?
- A. Capitalizing research costs incurred before a product is proven to be technologically feasible
- B. Reporting a fixed asset at its net book value
- C. Reporting inventory at the lesser value between cost and market value
- D. Recognizing a gain when investments appreciate in value
正解：C
質問 # 129
A professor asks a class of 100 students to spend the weekend sampling the heights of adults. After each student samples 30 adults, the student is then asked to calculate the mean of his or her sample. As the professor collects the individual sample results from each student, which of the options below is the MOST likely to be observed?
- A. As more samples are collected, the average of the sample means increases but will not converge to the true population mean.
- B. As more samples are collected, the average of the sample means decreases but will not converge to the true population mean.
- C. As more samples are collected, the sample means may vary but the average of the sample means will converge to the true population mean.
- D. As more samples are collected, the sample means will converge to the true population mean.
正解：C
質問 # 130
The owner of a chain of convenience stores is concerned that store-level marketing expenditures are not increasing its stores' sales. In addition, the owner believes that an especially cold winter has caused sales to drop. The owner collects data in Dec. 2013 for a random sampling of 50 stores in the Midwestern region of the United States; a portion of this spreadsheet is given below.
In the regression specified above, which cell range belongs in the highlighted region?
- A. D1:D51
- B. C1:D51
- C. B1:C51
- D. B1:B51
正解：A
質問 # 131
A dance club earns revenues by charging an entry fee and then selling drinks to attendees. This pricing scheme is MOST similar to:
- A. Selling a computer and word processing software as a package.
- B. Offering a rebate on a new television.
- C. A movie theater providing a discount to college students.
- D. A grocery store that is open only to paying members.
正解：D
質問 # 132
A manager wants to examine the effect of season (Spring, Summer, Autumn or Winter) and time of the game (Morning, Afternoon or Evening) on the number of television viewers for a National Basketball Association game. How many dummy variables should be included in the multipleregression?
- A. 0
- B. 1
- C. 2
- D. 3
正解：A
質問 # 133
A project has an initial cost of $18,000. The estimated net cash flows of the project are as follows:
What is the project's payback period?
- A. 3.0 years
- B. 3.75 years
- C. 3.5 years
- D. 4.0 years
正解：C
質問 # 134
A company's retained earnings on Dec. 31st, 2009 to 2013 is as follows:
On the pro-forma income statement for 2014, the net income is $10,000. The expected dividends to be paid in 2014 is $3,500. What is the projected retained earnings on Dec. 31st, 2014?
- A. $35,000
- B. $31,500
- C. $15,000
- D. $18,500
正解：B
質問 # 135
On the way to purchase a shirt, a consumer realizes that the shirt is on sale for 20 percent off its original price. What is an outcome of this scenario?
- A. The customer will buy more shirts.
- B. The customer's willingness to pay for the shirt will fall.
- C. The supplier will price the shirt below its willingness to sell.
- D. The customer will capture more value from the purchase.
正解：D
質問 # 136
A company had beginning total owners' equity of $350,000. During the year, the company raised $80,000 by issuing new shares of common stock. The net income of current year is
$120,000. No dividend was declared or paid during the year. What is the amount of total owners' equity the company should report on its end-of-year balance sheet?
- A. $430,000
- B. $390,000
- C. $470,000
- D. $550,000
正解：D
質問 # 137
Which of the following transactions is presented in the above journal entry?
- A. A change of depreciation method during the year
- B. A sale of fix assets with a loss
- C. A sale on credit of fixed assets at a gain
- D. An extraordinary disposal of machinery paid in kind
正解：C
質問 # 138
In a small town, there are two Mexican restaurants. Restaurant A serves traditional dishes from Western Mexico while Restaurant B primarily serves Northern Mexican cuisine. Many more residents of the town are willing to buy the Northern cuisine than the Western cuisine. Which of the following reasons could NOT explain why Restaurant A continues to offer a different menu than that of its competitor?
- A. Restaurant A fears that changing its menu will increase competition and erode profits.
- B. Restaurant B is operating at its minimum efficient scale.
- C. Restaurant A is currently earning 0 profits.
- D. Restaurant A is able to charge higher prices for its dishes than Restaurant
正解：C
質問 # 139
Although they may vary, cash flows from financing activities in a mature company are usually:
- A. positive, because there is no need to fund growth
- B. negative, because companies maybe paying their main suppliers
- C. positive, because companies may require funds to maintain research and development (R&D) activities
- D. negative, because companies may receive enough funds fromoperations to cover investments
正解：D
質問 # 140
Which of the following statements is characteristic of all assets?
- A. They are obligations to a third party.
- B. They can be converted to cash in the short term.
- C. They are owned or controlled by the organization.
- D. They are owned free and clear by the organization.
正解：C
質問 # 141 
Which of the following situations requires dummy variables to be used in the regression model?
- A. A study to examine the relationship between age and weight on the probability of breast cancer
- B. A study to examine the relationship between average salary and age of buyer on the amount spent on housing
- C. A study to examine the relationship between the season and amount of water pollution on the number of sea-turtles
- D. A study to examine the relationship between stock prices and interest rates on company revenue
正解：C
質問 # 142
While proposing an advertising campaign to a supermarket, a marketing firm claimed that a previous campaign it designed for a department store increased sales by 10 percent. Which of the following research strategies should the supermarket pursue to determine whether this claim is justified?
I. Research sales growth for the department store's competitors during the time of the campaign.
II. Research sales growth for the marketing firm's other clients after their campaigns.
III. Research sales growth for companies that used different marketing companies' campaigns.
IV.
Research the department store's sales growth prior to the marketing campaign.
- A. III only
- B. III and IV
- C. I and II
- D. I and IV
正解：D
質問 # 143
A group of season ticket holders wants to forecast what the total attendance at National Football League (NFL) games will be next season. A study by the US Census Bureau predicts that the total US population next year will be 310.738 million and the percent change in disposable income per capita will be 1.0%.
Based on the regression output below, which of the following figures is the MOST accurate prediction for total NFL attendance next season?
- A. 17.1 Million
- B. 13.0 Million
- C. 4.9 Million
- D. 27.6 Million
正解：A
質問 # 144
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